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Core Power Signs Multi-Year Deal With Warrior Dash

Warrior Dash, the 5K obstacle course race that more than 3 million people have completed since 2009, and fairlife’s Core Power® have entered into a …

U.S. Retail Sales of Nutritional Shakes Projected to Rise

Retail sales of nutritional shakes and bars reached $9 billion last year after rising at an annual rate of almost 10% over the preceding five years, reports …

Bridge2Food Announces Finalists in 2017 Sports & Active Nutrition Awards

The finalists have been announced for 2017 Bridge2Food Sports & Active Nutrition Awards, which celebrate the innovators creating the next generation of …

Soylent Closes $50 Million Series B Round Led by GV

Soylent today announced the completion of a $50 million Series B financing round led by GV (formerly Google Ventures) with participation from Tao Capital …

ROAR – Crafted for the Generation that Demands More

In recent years, people everywhere have expressed an interest in living a more active lifestyle. So it’s no wonder the beverage industry has responded with …

Only Few Entry Spaces Left for Sport & Active Nutrition Award

Nootropics, sports shots and organic magnesium from sea lettuce are all nominees in this year’s 2nd Bridge2Food Sports & Active Nutrition Awards which …

nuun Debuts Natural Endurance Drink Mix

nuun and company, the leading sports drink brand in sports specialty and natural foods retail, is introducing Performance, the cleanest endurance drink mix …

Foodlife – The New Player in Beverage Industry

foodlife has decided to officially start furthering the “designed and made in Holland” foodlife brand on this year’s Fruit Logistica in …

TruEnergy Sports Shot Inspired By TruAthletes

TruEnergy shots are packaged in very unique looking 50 ml square-shaped plastic bottles. The dominant color of the packaging is orange, which might be related …

BiPro Signs Pro Triathletes For New Marketing Campaign

Kirsten Kasper and Taylor Spivey have signed with BiPro, joining other pro triathletes that endorse the brand’s whey protein isolate products. Earlier …