Between Apps, Seo Marketing and other internet jargon, simply, what worked in gaining exposure for your brand last year may not do as well this year. Being a Drinkpreneur you’ve got to keep up with change. Only 16% of your social media posts are reaching your audience organically.

So what’s to be done in the remaining half of this year?

1. Be Relevant to your audience

Relevancy is speaking the language of your audience, do you understand your audience? Do you know what their attributes are?

What’s their lifestyle?

What are their beliefs?

Those are some of the questions you must be asking when deciding what to post (beyond doing any hashtag research) or even creating content on your blog or any other channel.

2. Spread yourself across the right platforms

Social Media isn’t going to get the job done. You must be searching for channels where your right audience is looking.

Business Listings are becoming more popular as they provide dedicated results when looking for manufacturers and business such as Scabrou.

So objectify where your audience is and how you want to reach them with the right content at the right time.

Youtubers are not on Facbeook.

Twitter Fans don’t go to Tumblr to read long content.

3. Build Marketing Funnels

You cannot build a single marketing funnel that takes your audience through a predefined step-by-step process anymore.

User Experience is key the second someone lands on your website or even signs up to any coupon you give them to purchase.

Here is a good example on how an e-commerce brand used a pop-up on their website with a direct email to attract and retain visitors to their product.

They are onto you. They have been in dozens of marketing funnels like this already. You need to stand out; you need to turn your marketing funnel into an experience, and build real, significant trust.

Goodluck out there – keep in mind stay objective and keep evolving your brand, your content and your eye out on new places to grow your business.

If you want your brand to be top of mind, you need to give it time to build trust, deliver the right message and be at the right places. Don’t only focus on lead generation, you’ll continue to see your ad spend rise while your conversions go down.