Comments on: How to Write Beverage Company Business Plan? https://www.drinkpreneur.com/beverage-howto/how-to-write-beverage-company-business-plan-2/ Beverage Business News For Entrepreneurs Tue, 31 Oct 2017 14:50:00 +0000 hourly 1 By: Marc Medios https://www.drinkpreneur.com/beverage-howto/how-to-write-beverage-company-business-plan-2/#comment-2372 Tue, 31 Oct 2017 14:50:00 +0000 https://www.drinkpreneur.com/?p=14353#comment-2372 This article is so generic as to be useless. I understand you don’t want to “give away the goodies” but, then, why bother with this?

The “Business Plan” and its deck (at the end of the article) are total crap. The presentation, specifically, is boring, childish and pointless.

I have been in dozen of pitches to potential investors where basically kids out of school have made a more compelling case in 3 minutes than the presentation by slide 18. Actually, I’m probably being unfair. I could not stomach the deck, so I quit about 2/3 of the way through.

My suggestion to readers:

1. Join some entrepreneurial organizations in your hometown and go to the startup pitches to learn what works and what doesn’t.
2. Download the lean canvas and use it, if focuses your thinking tremendously
3. Avoid all the cutesy crap; be amazingly direct in the sales pitch deck: what do you do? What problem does it solve? Why is it –if not the best– still a great solution, why are you going to make money, who is going to help you make the money and what you want.

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