Comments on: Selling your beverages in-store: getting out of the box https://www.drinkpreneur.com/beverage-howto/selling-your-beverages-in-store-getting-out-of-the-box/ Beverage Business News For Entrepreneurs Thu, 14 Apr 2016 08:15:30 +0000 hourly 1 By: Matthew Brogie https://www.drinkpreneur.com/beverage-howto/selling-your-beverages-in-store-getting-out-of-the-box/#comment-2320 Wed, 23 Dec 2015 18:58:00 +0000 http://www.drinkpreneur.com/?p=3939#comment-2320 Great piece Juste! We spend a fair amount of time in the field with our customers and are constantly amazed at just how fierce the competition is in the beverage (particularly functional beverage) space. There are only so many slots available, so your product has to be noticed, and there seems to be no limit to how far a brand can (or should) go to get that attention!
On the point of in-store displays and promotions, these are only as good as their execution by your field team, AND only as good as your market research when it comes to demographic alignment. It’s not easy to be great, but in this business, it can be a lot of fun just trying!
– Mat Brogie
COO/Repsly
http://www.repsly.com

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