Comments on: Starting and Building Your Beverage Brand https://www.drinkpreneur.com/beverage-howto/starting-and-building-your-beverage-brand/ Beverage Business News For Entrepreneurs Wed, 10 Jan 2018 00:05:00 +0000 hourly 1 By: Douglas Berry https://www.drinkpreneur.com/beverage-howto/starting-and-building-your-beverage-brand/#comment-2381 Wed, 10 Jan 2018 00:05:00 +0000 https://www.drinkpreneur.com/?p=14235#comment-2381 Read about MOSH ENERGY DRINK here a healthy energy drink for those who live and love Heavy Metal http://metalmofos.com/mosh-energy-drink-a-great-idea-and-an-interview-with-its-creator-douglas-berry/

]]> By: Marc Medios https://www.drinkpreneur.com/beverage-howto/starting-and-building-your-beverage-brand/#comment-2367 Tue, 17 Oct 2017 17:12:00 +0000 https://www.drinkpreneur.com/?p=14235#comment-2367 This article goes from the quaint to the ridiculous.

1. Authenticity is nothing. It might get you an initial glance; relevancy is what sells. Are you relevant? That’s all. Diet Coke can’t be called “authentic”, but it is relevant to millions of consumers, therefore it sells like crazy.

2. Identify your target market is totally 20th century; there are dozens of target groups, some more valuable, others less, but today, 21st century, we can measure all of them, determine what is relevant on an individual basis, then deliver personalized messages using a wide range of digital tools. Limiting to one target is shooting the brand in the foot. Trying to appeal to a large, massive, single target is also a death wish.

3. Find your competitive advantage? No!?! Seriously?! Who knew? It is a solid “duh” point. Of course, you have to find your competitive advantage. But, in a 21st century twist, you must find that competitive advantage PER target group.

I really found this article to be laughably simplistic and misleading.

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