The World Health Organization expects a considerable reduction in alcohol consumption in the coming years. According to the IWSR in Global Opportunities in Low and No Alcohol report, in the US alone, 52% of consumers are trying to reduce their alcohol intake. And 55% of influential bartenders in New York, Los Angeles and London believe the category will continue to grow; the low and no trend is showing no signs of slowing down!
Diageo’s investment in Ritual Beverage Company last month shows there is a growing interest from investors in the US low and no beverage category. And, with large multinational brands showcasing their low and no beverages during Dry January, including BrewDog’s no alcohol range as well as Heineken’s OO beer, it’s time to discover how to showcase the great drinking experience and taste of low and no!
After a successful launch in London last year, The Lo & No Beverage Summit is now launching in North America. On June 2-3 in Los Angeles, we will bring together the dynamic start-ups, multinational alcohol and soft drinks brands, as well as investors and distributors to share experiences and network to advance the adult premium soft drinks category. Innovators including Pierre Chavin, Viv&Oak, Seedlip, Noki & Co, California Dreamin and Partake Brewing, will share their hard-earned knowledge from launching in a competitive landscape and impart their tips for successful and consistent growth. The event has a high contingent of C-level attendees and is intended for a strategic, decision-making audience.
Visit Lo & No Beverage Summit: North America to find out more. As a reader of Drinkpreneur you are entitled to a 10% discount on this year’s event use code TASTE10 at checkout to redeem your code.
Source: Lo & No Beverage Summit
Tagged Beverage Show