Date(s) - 14/09/2016 - 15/09/2016
7:45 am - 4:30 pm
The Edgewater Hotel
An amazing transformation is underway in the rapidly maturing U.S. packaged food and beverage marketplace. Consumers’ purchasing behavior is causing disruption in the industry as middle-class consumers are trading up to premium products (defined by consumers as higher-quality products because of their sourcing and production narratives). Business leaders need to embrace these disruptive changes and accept that this trade-up behavior is a scalable phenomenon with sustainable price premiums over the long term.
The Hartman Group’s Deep Dive Into the Premium Food & Beverage Marketplace, the premier event for food and beverage industry leaders and practitioners, will equip attendees to take advantage of the opportunities that lurk within the dynamic new premium marketplace.
A.C.T. Deep Dive Into the Premium Food & Beverage Marketplace is an unparalleled knowledge-sharing experience. It is the gathering place for influential speakers, exclusive content and insightful sessions that will provide you with the understanding into the broader contexts that create consumer desires. These experiences support or complement new product innovations, marketing initiatives and growth strategies. Deep Dive Into the Premium Food & Beverage Marketplace is the only one of its kind that tells you how to activate these cultural insights for your business.
For more information visit Hartman A.C.T. website.