Date(s) - 15/10/2019 - 16/10/2019
The Lo & No Beverage Summit brings together the large multinationals, the mid tier independent brands and the disruptive start ups in one room to learn how to formulate and commercialise premium soft drinks to market at speed. In a time where development cycles are shortening, and consumer health demands are increasing we will be discussing how to fortify drinks with the sensory and social experience for consumer buy in. The event will address the barriers such as creating a successful branding story to educate the market on this new sector, perfecting the taste portfolio whilst managing the expectations of a clean label. With new mocktail concoctions in the space this is a chance to learn how to innovate product development strengthen communication and boost distribution channels to safeguard the successful launch.
“Consumer drinking habits are changing, with an increased focus on premiumisation and heritage. As consumers grow more confident and their repertoires become broader, it is no longer appropriate to look at drink categories in isolation.To unlock true value, we must identify where and how consumers want to enjoy drinks and ensure there is always a relevant offer for them.” Madeleine Bedford, Senior Customer Category Manager, Diageo
For more information visit The Lo & No Beverage Summit website.