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About Ali Khan Bajauri

Ali has over 20 years of International Marketing Experience across Asia, Europe and North America. He has led innovation and development in a broad range of categories, including Beverages, Dairy and Frozen and Fresh Foods. Ali was previously Country Manager for Nestle Waters Pakistan, Head of Marketing for Engro Foods and CEO of Engro Foods Canada. He has also worked with MARS Foods and Maple Leaf Foods Inc. Ali has actively worked as Strategy Development Consultant on various global projects. Ali lives in Toronto, Canada.

Emerging Markets Ali Khan-Bajauri: Is there a short-cut to Brand Building?

In a mature-developed regulated economy, the MOST critical aspect of brand building will always be marked by Consumer TRUST and credibility of Brand …

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