“KeHE supports and distributes brands with the best ingredients that natural consumers crave, and our new beverages are a perfect fit. We look forward to expanding our retail distribution and introducing NatureWise to an entire new set of consumers,” said David Paul Doyle, CEO, NatureWise.

With this business move, NatureWise intends to tap the established customer base across the West Coast, or Pacific Coast, of the distributor. “This relationship signals an exciting time for NatureWise,” Doyle adds. “It is an important part of a strong West Coast roll-out that will make our beverage available to more retails and pave the way for national distribution.”

NatureWise made it huge in the market shelves with its premier quality sparkling organic beverages under the range of Whole Body Vitality Drinks. The choicest organic ingredients that go into these drinks have been marketed to induce a therapeutic effect on the overall health of the consumers. The company has an extensive profile of ingredients that enlists organic matcha tea, organic white tea, fair trade organic guayusa, organic ashwagandha root, organic whole food vitamins, organic holy basil, amino acids, electrolytes, guarana seed, erythritol, monk fruit, as well as a superior combination of natural extracts and minerals registered as Super Citrimax.

The collective effect of the exotic mix of elements helps reduce oxidative stress, enhance focus, uplift mood, and decrease stress eating or emotional eating. In recent news, Amazon had rated this range of organic beverages from NatureWise as the #1 New Release in its Sparkling Juice Drinks Category.

Consumers across the world, identify organic food and beverages with complete wellness and refreshment for their mind and body. The natural nutrient enriched and chemical-free products have set an extremely popular trend over the world. NatureWise, to lead its case, has refrained from the use of any chemicals preservatives or additives in its products. The indubitable purity of the products, consistent quality maintenance, and crisp natural flavors have proved a point, which the company considers as its unique selling point.

The global organic food and beverage market is expected to grow at a CAGR of 16.4% over the present decade.

As per the market intelligence presented by a research report, the total revenue generated by the industry would amount to around $327,600 million by the end of 2022. The incredible growth of the market channels has been attributed to the adept marketing and distribution strategies.

At present, the Cascadia Managing Brands handles the sales and marketing operations for the latter. The company, however, knows that it requires additional inputs having an established regional distributor is crucial to their sales conversions. For a company with this scale of operation, distribution partnership is the most feasible way to expand the marketplace dominance of their brand without losing its brand identity to a competing vendor in its segment.

Included in the different business strategies adopted by vendors in the organic food & beverage market segment are product launch, mergers & acquisitions, business expansion, partnership, and joint ventures. Among these, partnership accounts for an approximate 4% of it. This distribution partnership between KeHE Distributors LLC and NatureWise stands is testimonial to the strategic importance of this move.

For more information: https://www.alliedmarketresearch.com/organic-food-beverage-market

Sports nutrition especially, sports drinks and sports food gain popularity gradually owing to high nutritional value and health benefits associated with them. Protein milks, sports food, and dietary supplements have become a part of a health trend witnessed on a large scale in the Asia-Pacific region. The end-users of these products are athletes, sportsmen, body builders, and individuals who take keen interest in fitness regimes and physical fitness.

Allied Market Research recently published a report on the sports nutrition market. The report is a resourceful tool for individuals seeking information related to the market, such as market share, size, and growth. Leading food and beverage manufacturers are studying the change in trend and are introducing innovative products to the market in sync with the growing need for healthier variations.

Polyphenols in sports nutrition

Sportsmen, athletes, and fitness enthusiasts have often complained about the effects of free radicals and inflammation on sports performance. This severely affects the performances of athletes and hinders their ability to perform. Research and development in the field have shown promising results and polyphenols will potentially address the aforementioned issue.

Polyphenols are found in plant food sources and have exhibited strong antioxidant properties. This property urged researchers to explore the potential of polyphenols in human bodies. Polyphenols also have cardiovascular benefits.

According to Alex Schauss, PhD, senior research director at AIBMR Life Sciences, said that the activity of polyphenolic ingredients in sports nutrition is not overwhelming and if consumed in sufficient amounts, they will enhance exercise performance and reduce exercise induced damage to muscles and joints. Introduction of polyphenols in sports nutrition products will not only help consumers who exercise daily but also consumers who have just started working out.

The polyphenol intake will help to combat post exercise irritation and soreness.

Organization offers solutions for healthy nutrition

The sports nutrition market is growing at a very rapid pace and this has prompted organizations to introduce sports nutrition products to their existing product line. The number of products that are promoted with health-related claims has increased by 76% in the last five years. Right from children to families, all individuals are looking for healthier alternatives in sports nutrition.

Dohler, has identified the need to offer solutions for healthy nutrition and have developed liquid-protein solutions to support muscle health of athletes, sportsmen and individuals who indulge in physical activities. The company has developed products that support healthy and athletic lifestyle that include a blend with L-carnitine, magnesium and vitamin B6.

Fitness is now a lifestyle choice

Over the years, the way individuals perceive fitness has changed drastically. From being a one off occasional activity, today fitness has gained a lot of importance. It is now considered to be a lifestyle choice and this has urged manufacturers to focus on manufacturing sports nutrition products, such as sports supplements, drinks, and food. Sports nutrition products are consumed by all individuals ranging from a casual user to high-level athletes and body builders.

Increase in the standard of living in developing nations such as India and China due to rise in urbanization have boosted the sales of sports nutrition products in the region. Individuals have become more health conscious and the growing awareness regarding health and fitness has urged individuals to consume sports nutrition products.

The sports nutrition markets in India and China is still at a nascent stage. However, as the trend is gradually changing, the mentioned regions are potentially a huge market for sports nutrition products. Leading manufacturers are making innovations and introducing sports nutrition products to their product line.