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About Lukas Borisovas

Lukas is a marketing consultant responsible for new beverage concept development, marketing strategies and tactics for MyDrink Beverages. He is a strategic thinker, problem solver, and brand builder.

Beverage Packaging Design: Key Questions To Start With

We all on some level understand the importance of a packaging design in any product-driven business, especially in a beverage business. As much as a good …

Starting and Building Your Beverage Brand

Today we live in a noisy world, and it’s getting harder for products to stand out in the market. We are surrounded by tons of various info everywhere we go …

Beverage Marketing: Defining Your Target Customer

In our latest blog post (Where to Start with Beverage Marketing?), we have pointed out some of the elements that are extremely important when it comes to …

Where to start with Beverage Marketing?

Hello and welcome to our Beverage Industry Blog. I am Lukas Borisovas and I’m going to talk about beverage marketing, brands, go-to-market strategies and all …