G.O.A.T. Fuel is a family-operated business co-founded by Rice, who serves as Executive Chairman. The drink is uniquely powered by cordyceps mushrooms, which provide athletes and beverage enthusiasts alike with increased oxygen performance and a clean boost of energy. Bolstered by natural caffeine and green tea to propel consumers, as well as BCAAs and 10 essential vitamins to improve recovery, the beverage features zero sugar and zero preservatives. The end result is sustained energy enjoyed by hip-hop mogul Snoop Dogg, NFL Legend Deion Sanders, NBA rising star Tyler Herro, and many more.

“GNC is one of the world’s leading brands in sports nutrition (or health and fitness) which makes them the perfect partner for G.O.A.T Fuel,” Rice said. “I’m very passionate about what I put into my body and share the same core values and beliefs as GNC to inspire others to Live Well by consuming health-forward products like G.O.A.T Fuel. We can’t wait to bring G.O.A.T Fuel to the world and motivate our community to become the greatest of all time.”

It hits shelves this week at GNC, a Pittsburgh, Pennsylvania-based American company selling health and nutrition-related products since 1935. It has grown to encompass nearly 2,500 stores, and serves as a revered resource for athletes and health enthusiasts throughout the country.

“GNC is thrilled to partner with Jerry Rice and the G.O.A.T. Fuel team to provide our consumers with the clean boost of energy they need to reach peak performance and work towards their wellness goals. For us, it’s not just about the results of a product, it’s also about what’s inside – and we’re confident through G.O.A.T. Fuel’s unique, healthy ingredients that we’re delivering the highest standards of quality and efficacy to our consumers. G.O.A.T. Fuel aligns with our commitment to help our local communities and help people around the world Live Well,” said Josh Burris, President, GNC.

Source: G.O.A.T. Fuel

A product of a long-term mutual interest in working together, both companies are excited to share the news in what could be considered the icing on the cake for Team Suzuki Ecstar after clinching the world title with the Spanish rider Joan Mir in the same year in which the brand celebrates its 100th Anniversary and 60 years in racing.

Monster Energy Company, which is currently sponsoring Team Suzuki Ecstar riders, Joan Mir and Alex Rins, will be fueling the entire team with an impactful presence on the 2021 GSX-RR bike, and they will boost the team as they aim to repeat the great success achieved this season.

The global energy drink brand has been heavily involved in motorsports all around the world for many years and is very well known in the field thanks to its racing activity and the successes it has celebrated across multiple disciplines. Monster Energy’s sponsorships extend beyond MotoGP across motorsports including F1, NASCAR, Supercross and Rally, as well as into action sports, major music artists and a variety of Esports teams and events.

“We are very proud to announce the partnership between Monster Energy and Team Suzuki Ecstar, commencing from the 2021 season, as we further expand and solidify our continued commitment and support for MotoGP and motor racing around the world. Having spent the last two years supporting both Alex and Joan as they raced for the team with great success, it is a very natural progression to come on board as an official partner. 2020 has been an exceptional year for everyone connected with the team and we’re looking forward to continuing the astonishing journey that Suzuki and their riders have already taken fans on in MotoGP. The 2021 MotoGP season can’t come soon enough for any of us.” – Rodney Sacks, Chairman and CEO of Monster Energy Company

“It is a great pleasure to welcome a brilliant sponsor like Monster Energy. They have a lot of experience with motorsport sponsorship and they are always supporting great teams and young riders. We are proud to get this support for our project from 2021 onwards, especially after an astonishing season like this one. It has been very important for our brand after achieving the title on the 100th anniversary for Suzuki, and I’m sure we can start a nice relationship together with Monster. We are positive that this agreement can bring great results to us also in the future – we are very happy to feel their energy with us!” – Shinichi Sahara, SMC Project Leader

“We are very happy to announce this agreement with Monster Energy. It’s a company which has been very active in MotoGP and other motorsport disciplines. We started negotiating before the beginning of the year and we are very proud to have Monster Energy branding on our bike for the years to come. Monster was already a partner of our two riders so we look forward to working with them much more closely, and we’ll try to give our best contribution to their marketing activities.”

“I believe both brands will benefit a lot from this partnership. We share with Monster the love for the sport and a determined spirit, and we will try to share some great moments in the future together. We have always had a good relationship with Monster Energy’s management and all the staff we’ve met so far, and we are very happy to start working together and very excited to see what we can bring together in this sport.” – Davide Brivio, Team Suzuki Ecstar Manager

Source: Monster Energy

Lockdown saw Signature Brew create the award-winning Pub in a Box, hand-delivered by out of work musicians (now also available in a festive edition). With Christmas coming, and Signature Brew’s venues currently operating as takeaway only, they have collaborated with their friends, joyously bombastic rock idols, The Darkness, to create Bells End, an Extra Seasonal Bitter that’s bound to soften the blow of Lockdown 2.0 and keep winter 2020 festive.

Taking its name from The Darkness’ hit Christmas single, Christmastime (Don’t Let The Bells End), this warming winter beer sees English hops unleash a mouth-watering bitterness to carry you through the season. On pouring out the brew, you’ll find a clear, deep copper beer with medium-low carbonation; on the nose is a little stone fruit, toffee and light, earthy hops and you’ll be greeted with wintery and wild, spicy blackcurrant fruitiness and a firm bitterness which balances the complex rich, sweet toffee flavours of the malt.

Co-Founder of Signature Brew, Sam McGregor, comments:

“We were really excited to brew with The Darkness, we love their music, and the experience didn’t disappoint. The band visited the brewery several times and we collaborated closely with them to find the perfect beer style and the perfect name. 2020 has been a tough one for everyone. We’ve worked with musicians throughout the year, from our socially-distanced brewery shows to enlisting bands to help deliver our now legendary Pub In A Box. As we approach the end of the year everyone needs a laugh and a tasty beer – and Bells End will definitely satisfy both.”

The Darkness’ Dan Hawkins adds:

“The tasting session for Bells End went well, it was a big night and we tried every ale that we could think of. We wanted a beer that’s punchy and drinkable at the same time. Signature Brew really know their stuff and captured exactly what we were after. Bells End has got a bit of oomph to it but it’s something you can drink in the run up to Christmas and throughout the whole season. It’s a very wintery beer, it’s perfect and we can’t wait for everyone to try it.”

Led by founders Sam McGregor and Tom Bott, the Signature brewery team is made up of musicians and music fans alike and – with an unwavering commitment to quality – Signature Brew has channelled the spirit and energy of live music into a brewery that stands for craftsmanship, artistry and passion. Brewed in Walthamstow, enjoyed by beer lovers and music superfans globally, their beers are of unrivalled quality, and they were crowned SIBA’s highly prestigious Brewery Business of the Year 2018.

2020’s Covid 19 crisis has seen Signature Brew get creative to keep the beer flowing in people’s homes, creating the Pub in a Box, hand delivered in London by musicians who had their tours cancelled (paid London Living Wage) and delivered via courier nationally. Signature Brew hosted a series of socially distanced gigs at the brewery to keep live music playing, they’re also prepping for the sold out Piss up in a Brewery (when all of this blows over), as well as two Skints gigs (their first in E17 for 10 years) as something for everyone to look forward to – we can all raise a glass to that! Signature Brew are gearing up for a momentous 2021, a year that will see the brewery rally around venues and musicians whilst celebrating their 10th Birthday with many more live shows, exclusive beers and band collaborations.

Find Bells End at Signature Brew’s venues, currently open for takeaway, in Haggerston and Walthamsow, and here.

“The Portfunlio” is a creative campaign inviting Thai artists to design card collection and submit their artworks for the selection. More than 800 card collections submit to the campaign. SangSom happily selected these beautiful cards and distributed these selected cards or Portfunlio to the business owners and marketers of companies. The business owners and marketers could use the beautiful cards in various business industries such as fashion, cafe, restaurant, hotel, spa, beauty clinic, event advertising agencies and more.

The artists information and contact details included in the cards helps promote access to the artists during the tough time. Interested art lovers can reach and place art orders directly to the artists. The opportunities arise from the campaign allow artists to survive while SangSom retain its client base as at home alcohol consumption has increased during the lockdown.

SangSom also promotes its campaign through “THE PORTFUNLIO Matching Art Game” activity via SangSom Experience facebook fanpage. Only one day after the release, there were many card requests so SangSom delivered the creative cards to the registered facebook fanpage audiences.

The campaign success reflects that special edition cards game is a stress relief tool and its connection among art lovers during these difficult times with art preferably over a glass of SangSom.

Source: SangSom

“Climate change is a reality and our future depends on going further and faster on our sustainability commitments. That is why we are accelerating our commitments to offer our consumers a way to drink a carbon-neutral cup of coffee by 2022. A coffee, made from the finest and rarest beans, sustainably sourced. I truly believe that both our business and the coffee industry can be a force for good in the world by tackling this pressing issue,” said Guillaume Le Cunff, CEO of Nespresso.

Having already achieved carbon neutrality in its business operations (scopes 1 & 2) since 2017, the company’s new commitment will tackle emissions that occur in its supply chain and product life cycle (scope 3).

Nespresso will achieve carbon neutrality through the following initiatives: the reduction of carbon emission; the planting of trees in and around coffee farms where Nespresso sources its coffee (insetting); and through support and investment in high-quality offsetting projects.

1. Carbon emission reduction: A crucial element of Nespresso’s vision is to decarbonize its value chain. These immediate initiatives include:
2. Sustainable energy usage within Nespresso’s operations: Driving towards 100% renewable energy in all Nespresso boutiques and increasing the use of biogas within the manufacturing process.
3. The expanded circularity of Nespresso products and packaging: Increasing the use of recycled plastic within Nespresso machines, as well as of recycled and low carbon virgin aluminum within coffee capsules.

Planting trees in coffee farms and the surrounding landscapes (insetting): Trees are the best way to capture carbon from the atmosphere while investing in nature and building a regenerative agricultural system. Planting trees provides the shade needed to improve the quality and quantity of a coffee harvest. The roots also help protect against soil erosion and landslides and promote soil regeneration. With its partner Pur Projet, Nespresso will triple the capacity of planting trees (with insetting) in coffee-producing countries such as Colombia, Guatemala, Ethiopia and Costa Rica.

Accelerate to make an immediate positive impact (offsetting initiatives): Nespresso will also invest in projects to support forest conservation and restoration as well as implement clean energy solutions within farming communities.

This carbon neutral commitment is part of a broader sustainability ambition that will be further communicated later this year: to preserve exceptional coffees, build a resilient and regenerative coffee agriculture system, drive sustainable livelihoods for farmers and build a circular business.

Source: Nespresso

Murakami is the latest artist to have fun restyling the iconic and vibrant PERRIER brand. The PERRIER x MURAKAMI collaboration continues the long-standing creative relationship between PERRIER and great artists. Over its 150-year history, the brand has collaborated with some of the world’s most influential artists, including Andy Warhol, Salvador Dalí, Bernard Villemot, Raymond Savignac, Carlu and Jean-Gabriel Domergue, all of whom created trailblazing posters and artworks for the brand.

Murakami’s signature smiling flowers will bring an extra pop of color and joy to the iconic green PERRIER bottles, in screen-printed glass formats. Some bottles will also feature Murakami’s most beloved characters, Kaikai and Kiki, who will also appear alongside PERRIER in a 30-second animated film, produced with Murakami. Additional product formats, including cans, will launch in early 2021.

Murakami is considered one of the most important Japanese artists of our generation, and even, Japan’s superstar artist. Drawing from traditional Japanese paintings, sci-fi, anime, and the global art market, Murakami creates paintings, sculptures and films populated by repeated motifs and mutating characters of his own creation. His wide-ranging work embodies an intersection of pop culture, history, and fine art, merging the commercial and fine art realms and flattening the distinction between high and low culture.

While he is most popularly associated with the smiling flower motif and bright, playful imagery, Murakami’s wider body of work often engages with challenging, serious themes, communicated through a highly intricate and multi-layered pictorial language.

“Takashi Murakami is one of the most prominent contemporary living artists in the world. He has succeeded in creating art that is both accessible and deeply considered, with a flair for what is most fresh and most pertinent to the widest audience.

The vibrancy and delight of Murakami’s work is the perfect match for PERRIER, a brand that has invested for over a century in creativity to bring out a differentiating brand spirit, tinged with its unexpected, crazy and original personality. The brand has inspired and collaborated with some of the world’s most famous and distinguished artists, such as Andy Warhol, Salvador Dalí, Raymond Savignac and Bernard Villemot, who have each in their own way established a touch of artistic irreverence, providing them a space of expression in the identity of PERRIER.

We hope that this collaboration, inspired by the pop and colorful universe of Takashi Murakami and the creative spirit of PERRIER, will increase the accessibility of art for an even broader global audience.”

Paul Cordina, Global Communication Manager, PERRIER

“When PERRIER first approached me, I felt extremely lucky to have the opportunity to collaborate with this sparkling water brand with such a long history. It held many positive associations for me – for example, when I was 32 and started living in New York, I used to drink PERRIER a lot. Even further back, though, I have another very strong memory: I was on the first romantic date of my life at age 18 with a girl two years my senior. We went to a place in Ginza and I ordered a bottle of PERRIER, mistaking it for alcohol. I remember it all so clearly – especially how confused I felt when I didn’t feel any alcohol effects after drinking many glasses!

PERRIER for me is closely associated first with the color green – of course! – and then, with the pleasant bubbling sound of carbonation. I’m grateful to be part of the brand’s expanding views and future-facing concepts through this collaboration.

I also wonder if today, when we can no longer unthinkingly hug, kiss, or shake hands, perhaps the stimulating sensation of the PERRIER bubbles on our tongues will be even more heightened, as one of the enjoyable tactile experiences still available to us! I am delighted to be part of this collaboration with PERRIER and I hope that together, we can heighten that sense of relationship further, sharing a little more joy and hope for the future.”

Takashi Murakami

Source: Perrier

The campaign will kick off on September 8, 2020 and continue through the entire Coastal Cleanup month of September, with other key dates including National Clean Up Day on September 19 and Climate Week slated for September 21-27. Participating brands want to address the continued climate crisis, help offset the pandemic plastic surge, and celebrate a “renewed normal,” all while incentivizing people to participate in safe clean-up efforts with eco-friendly products that are good for the planet.

“We are so excited to announce the launch of our campaign with many amazing brands who share our mission to protect the planet,” said Daryn Kuipers, CEO of Boxed Water. “Yes, there’s a lot going on in the world, but the environment is critical to our health and wellbeing. We are relishing the reprieve the great outdoors offers us right now. Let’s repay the favor, and keep our coasts, oceans, rivers and lands clean and free of plastic pollution.”

The participating brands are contributing more than $10,000 to Ocean Blue Project, a grassroots, community-driven nonprofit to clean and care for our oceans, lakes and rivers.

Consumers can indicate their clean-up pledge via a landing page launching on September 8 on boxedwater.com and enter for a chance to win “clean up kits” which will include a water subscription from Boxed Water Is Better, ChicoBag reusable snack bags, produce bags, and To-Go Ware bamboo utensils, TOMS’ earthwise eyewear rooted in earth-friendly materials, Nécessaire’s climate neutral The Hand Cream, and Toad&Co’s 100% organic cotton graphic tees  designed in partnership with artist Daren Thomas Magee.

Consumers are encouraged to use these goods for their own socially distanced cleanups or “plogging,” a movement originating in Europe, that combines jogging (hiking and walking too) with picking up litter.

“Our ability to mitigate the climate crisis requires that we rally as a community, activating our individual and collective powers to make a difference,” noted Rob Koenen, Chief Marketing Officer at Boxed Water. “We can each flex our muscles with actual clean-up efforts, shared knowledge and expertise, purchase power and social awareness efforts. I am proud that these brands banded together during this significant month for the planet.”

Ocean Blue Project’s mission is to rehabilitate and conserve the world’s oceans, beaches, and rivers through beach and river cleanups. Boxed Water began a partnership with Ocean Blue Project in 2018, committing to clean 3,000 miles of beaches across the country.

Source: Boxed Water

The Portuguese capital has been gripped with anticipation since Wednesday, when the iconic UEFA Champions League trophy arrived in the gardens of Praia no Parque in the heart of Lisbon, ahead of the resumption of the round of 16 matches starting on 7 August.

UEFA ambassador and former UEFA Champions League winner Ricardo Carvalho stands beside the trophy on the banks of the Rio Tejo, as Heineken ‘paints’ Lisbon green to celebrate the tournament’s return.

Portuguese footballing legend, Ricardo Carvalho, winner of the UEFA Champions League with FC Porto in 2003/04, as well as playing for Chelsea and Real Madrid in the competition, helped to launch the Heineken campaign ahead of what is set to be a climax to Europe’s elite club competition like no other.

At the launch event held in central Lisbon, Carvalho introduced the latest Heineken campaign film entitled ‘The Wait’. The new campaign film which features Heineken Ambassador Thierry Henry, celebrates the return of the UEFA Champions League by paying tribute to fans who have creatively passed the time left by the absence of the competition during lockdown.

Heineken then surprised the whole city by ‘painting’ Lisbon green, lighting-up iconic landmarks. The colour green was selected because it is synonymous with Heineken brand.

Eight green-lit sailboats sailed the waters of the Rio Tejo and docked at the pier in front of Praça do Comércio – an emblematic square in Lisbon that for nearly two centuries was the palace of the kings of Portugal. Simultaneously, four famed Lisbon restaurants – Topo Chiado, Ferroviário, Ramiro and Praia no Parque – and a residential building in Largo do Caldas, were also ‘painted’ green.

Ricardo Carvalho, said: “After this exciting kick-off event ending in Heineken painting Lisbon green, the anticipation is even greater and we can’t wait for the drama of the UEFA Champions League to finally return.”

Hans Erik Tuijt, Director of Sponsorship at Heineken, said: “We, like so many football fans around the world have been patiently waiting for the return of UEFA Champions League football. Now the wait is over, and what better way to kick off the action in Lisbon than to bring attention to their iconic landmarks using the Heineken green.”

Source: Heineken

Shamet, a shooting guard for the Los Angeles Clippers (NBA) has been drinking Tohi for two years and has always considered its unique benefits a vital part of his nutrition routine. Tohi’s whole-body benefit paired with its Midwestern roots – where Shamet was raised – made the partnership a natural fit.

Shamet, who is known as one of the NBA’s top up and coming young players, wants to elevate awareness of Tohi and Aronia Berries and make them a household name. Especially as Aronia is emerging as a trending ingredient and is being recognized in both trade and consumer press for its remarkable health benefits.

“I’m at the beginning of my career – but I already think about longevity. What you put in your body is important now – but will also pay off in the long run. I drink Tohi as part of an overall commitment to a healthy lifestyle.”

Tohi, a Kansas City-based healthy lifestyle brand, has a line of four Aronia Berry-based functional beverages. Aronia boasts a high micronutrient profile and total antioxidant measures that are four times that of blueberries and twice that of acai. Antioxidants are widely studied and are believed to improve heart, bone, immune and brain health by inhibiting the oxidation of free radicals in the body that can lead to inflammation and chronic disease.

“We are beyond thrilled to have Landry Shamet on ‘Team Tohi’ as an Athlete Ambassador,” said Shari Coulter Ford, CEO and Co-Founder of Tohi Ventures. “His commitment to optimizing performance through his work ethic and nutrition regimen align perfectly with Tohi’s focus on innovating consumer products focused on human performance, resilience and longevity. Landry is the perfect embodiment of the Tohi brand.”

Source: Tohi Ventures

Vintage Roots are recruiting an official ‘wine taster’ this summer to help them test some of the best organic wines – a rewarding position for all wine aficionados.

The lucky individual will be selected to spend their summer tasting and reviewing a selection of organic wine and if this wasn’t enough, they’ll also be paid £250 for the privilege.

To be in with the chance, candidates will need to post a picture on Facebook, Twitter and Instagram enjoying their favourite glass of wine with friends or at home after a busy day tagging @VintageRootsLtd on Facebook and Twitter and @VintageRootsWines on Instagram and using the hashtag #summerwinetaster #comewinewithme. Candidates must also ensure to follow all accounts to be in with the chance of winning this dream job.

The winner will be sent some of the finest organic summer wines and will review the bottles for Vintage Roots. The winner will be in with a chance of being sent the Rose Summer Six and Organic Everyday Case, totalling over £100 worth of wine!

Entrants must be quick, as you have to apply by 31st August with the winner announced on the 4th of September 2020

If this sounds like just the job for you, you can find out more details by visiting Vintage Roots website and reading the Terms and Conditions.

So, if you are partial to a glass of wine with your dinner, when gathering with friends or just because… (you don’t need a reason!) then what are you waiting for? Have a taste of the highlife and become a wine reviewer!

Source: Vintage Roots