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	<title>Energy Drink</title>
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	<title>Energy Drink</title>
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	<item>
		<title>Crave Natural Energy Drinks</title>
		<link>https://www.drinkpreneur.com/product-reviews/crave-natural-energy-drinks/</link>
					<comments>https://www.drinkpreneur.com/product-reviews/crave-natural-energy-drinks/#comments</comments>
		
		<dc:creator><![CDATA[DrinkPreneur]]></dc:creator>
		<pubDate>Thu, 31 Dec 2020 05:56:09 +0000</pubDate>
				<category><![CDATA[Product Reviews]]></category>
		<category><![CDATA[Energy Drink]]></category>
		<category><![CDATA[Ingredients]]></category>
		<category><![CDATA[Review]]></category>
		<guid isPermaLink="false">https://www.drinkpreneur.com/?p=24655</guid>

					<description><![CDATA[<p>Crave&#8217;s founder created the natural energy drinks out of a desire for an energy source that tasted good while also being functional and healthy. With flavors based on popular cocktails, Crave mixes natural ingredients with energy from organic green coffee beans and B and C vitamins. Each can contains 480mg of Branched-Chain Amino Acids (BCAAs) [&#8230;]</p>
The post <a href="https://www.drinkpreneur.com/product-reviews/crave-natural-energy-drinks/">Crave Natural Energy Drinks</a> first appeared on <a href="https://www.drinkpreneur.com">DrinkPreneur</a>.]]></description>
										<content:encoded><![CDATA[<p style="text-align: justify;"><a href="https://www.drinkpreneur.com/wp-content/uploads/2020/12/www.drinkpreneur.com-crave-natural-energy-drinks-crave.jpg"><img fetchpriority="high" decoding="async" class="alignnone size-full wp-image-24656" src="https://www.drinkpreneur.com/wp-content/uploads/2020/12/www.drinkpreneur.com-crave-natural-energy-drinks-crave.jpg" alt="Crave Natural Energy Drinks" width="859" height="535" srcset="https://www.drinkpreneur.com/wp-content/uploads/2020/12/www.drinkpreneur.com-crave-natural-energy-drinks-crave.jpg 859w, https://www.drinkpreneur.com/wp-content/uploads/2020/12/www.drinkpreneur.com-crave-natural-energy-drinks-crave-300x187.jpg 300w, https://www.drinkpreneur.com/wp-content/uploads/2020/12/www.drinkpreneur.com-crave-natural-energy-drinks-crave-768x478.jpg 768w, https://www.drinkpreneur.com/wp-content/uploads/2020/12/www.drinkpreneur.com-crave-natural-energy-drinks-crave-50x31.jpg 50w, https://www.drinkpreneur.com/wp-content/uploads/2020/12/www.drinkpreneur.com-crave-natural-energy-drinks-crave-800x498.jpg 800w, https://www.drinkpreneur.com/wp-content/uploads/2020/12/www.drinkpreneur.com-crave-natural-energy-drinks-crave-600x374.jpg 600w" sizes="(max-width: 859px) 100vw, 859px" /></a>Crave&#8217;s founder created the natural energy drinks out of a desire for an energy source that tasted good while also being functional and healthy. With flavors based on popular cocktails, Crave mixes natural ingredients with energy from organic green coffee beans and B and C vitamins. Each can contains 480mg of Branched-Chain Amino Acids (BCAAs) (leucine, isoleucine, valine).</p>
<p style="text-align: justify;">Crave energy drinks are vegan, gluten-free, sugar-free, and contain no artificial flavors or sweeteners. Each beverage contains only 10 kcal. Crave comes in 250ml cans in three flavors–Passionfruit and Vanilla, Lime and Mint, and Pineapple and Coconut.</p>
<p><strong>Lime &amp; Mint </strong></p>
<p style="text-align: justify;">Crave Lime &amp; Mint starts with lime and mint&#8217;s powerful aroma, with the lime overtaking the mint in an overall invigorating scent. We expected this combination of flavors to be refreshing, but it was a bit more sweet. The bubbles&#8217; effervescence adds dimension for an exciting drinking experience, but the aftertaste was a bit too sweet for our tastes. Crave Lime and Mint finishes with a strong hint of mint, making it more distinctive than the other two flavors.</p>
<p style="text-align: justify;"><strong>Pineapple &amp; Coconut </strong></p>
<p style="text-align: justify;">Crave Pineapple &amp; Coconut has a sweet and tempting aroma reminiscent of pineapple candy. We expected a bit more pineapple taste, but the coconut flavor overpowered the more tart and fruity pineapple in the blend. You experience the sweetness that comes from the BCAAs with a hint of coconut in the aftertaste. We feel like this flavor could have been amped up a bit to better mask the sweetness of the BCAAs.</p>
<p style="text-align: justify;"><strong>Passionfruit &amp; Vanilla </strong></p>
<p style="text-align: justify;">Crave Passionfruit and Vanilla has a delightful aroma that reminds us of Werther&#8217;s Original candy. This beverage was by far the sweetest of the three flavors, with the natural sweetness of the BCAAs shining through. Although enjoyable to sip, we wouldn&#8217;t recommend Crave Passionfruit and Vanilla to anyone who doesn&#8217;t enjoy sweet drinks.</p>
<p style="text-align: justify;"><strong>Summary: </strong>Crave drinks bring some interesting and exciting flavor combinations to the world of energy drinks. The ingredients deliver a powerful punch of healthful natural energy. These drinks are a bit sweet and may be best served over ice with a splash of water or as a mixer.</p>
<p><strong> For more information visit <a href="https://www.cravedrinks.com/" target="_blank" rel="noopener noreferrer">Crave&#8217;s</a> website. </strong></p>The post <a href="https://www.drinkpreneur.com/product-reviews/crave-natural-energy-drinks/">Crave Natural Energy Drinks</a> first appeared on <a href="https://www.drinkpreneur.com">DrinkPreneur</a>.]]></content:encoded>
					
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			<slash:comments>601</slash:comments>
		
		
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		<title>Monster Energy Gives Team Suzuki Ecstar A Boost In 2021</title>
		<link>https://www.drinkpreneur.com/beverage-industry-news/marketing/monster-energy-gives-team-suzuki-ecstar-a-boost-in-2021/</link>
					<comments>https://www.drinkpreneur.com/beverage-industry-news/marketing/monster-energy-gives-team-suzuki-ecstar-a-boost-in-2021/#comments</comments>
		
		<dc:creator><![CDATA[DrinkPreneur]]></dc:creator>
		<pubDate>Wed, 02 Dec 2020 09:29:55 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Energy Drink]]></category>
		<guid isPermaLink="false">https://www.drinkpreneur.com/?p=24572</guid>

					<description><![CDATA[<p>Monster Energy Company and Team Suzuki Ecstar MotoGP are very proud and happy to announce that the two companies will join forces from 2021 after signing a multi-year agreement which will see the manufacturer from Hamamatsu enjoy extra power in its thrilling MotoGP World Championship adventure. A product of a long-term mutual interest in working [&#8230;]</p>
The post <a href="https://www.drinkpreneur.com/beverage-industry-news/marketing/monster-energy-gives-team-suzuki-ecstar-a-boost-in-2021/">Monster Energy Gives Team Suzuki Ecstar A Boost In 2021</a> first appeared on <a href="https://www.drinkpreneur.com">DrinkPreneur</a>.]]></description>
										<content:encoded><![CDATA[<p style="text-align: justify;"><a href="https://www.drinkpreneur.com/wp-content/uploads/2020/12/www.drinkpreneur.com-monster-energy-gives-team-suzuki-ecstar-a-boost-in-2021-suzuki.jpg"><img decoding="async" class="alignnone size-full wp-image-24573" src="https://www.drinkpreneur.com/wp-content/uploads/2020/12/www.drinkpreneur.com-monster-energy-gives-team-suzuki-ecstar-a-boost-in-2021-suzuki.jpg" alt="Monster Energy Gives Team Suzuki Ecstar A Boost In 2021" width="1337" height="891" srcset="https://www.drinkpreneur.com/wp-content/uploads/2020/12/www.drinkpreneur.com-monster-energy-gives-team-suzuki-ecstar-a-boost-in-2021-suzuki.jpg 1337w, https://www.drinkpreneur.com/wp-content/uploads/2020/12/www.drinkpreneur.com-monster-energy-gives-team-suzuki-ecstar-a-boost-in-2021-suzuki-300x200.jpg 300w, https://www.drinkpreneur.com/wp-content/uploads/2020/12/www.drinkpreneur.com-monster-energy-gives-team-suzuki-ecstar-a-boost-in-2021-suzuki-1024x682.jpg 1024w, https://www.drinkpreneur.com/wp-content/uploads/2020/12/www.drinkpreneur.com-monster-energy-gives-team-suzuki-ecstar-a-boost-in-2021-suzuki-768x512.jpg 768w, https://www.drinkpreneur.com/wp-content/uploads/2020/12/www.drinkpreneur.com-monster-energy-gives-team-suzuki-ecstar-a-boost-in-2021-suzuki-50x33.jpg 50w, https://www.drinkpreneur.com/wp-content/uploads/2020/12/www.drinkpreneur.com-monster-energy-gives-team-suzuki-ecstar-a-boost-in-2021-suzuki-800x533.jpg 800w, https://www.drinkpreneur.com/wp-content/uploads/2020/12/www.drinkpreneur.com-monster-energy-gives-team-suzuki-ecstar-a-boost-in-2021-suzuki-600x400.jpg 600w" sizes="(max-width: 1337px) 100vw, 1337px" /></a>Monster Energy Company and Team Suzuki Ecstar MotoGP are very proud and happy to announce that the two companies will join forces from 2021 after signing a multi-year agreement which will see the manufacturer from Hamamatsu enjoy extra power in its thrilling MotoGP World Championship adventure.</p>
<p style="text-align: justify;">A product of a long-term mutual interest in working together, both companies are excited to share the news in what could be considered the icing on the cake for Team Suzuki Ecstar after clinching the world title with the Spanish rider Joan Mir in the same year in which the brand celebrates its 100th Anniversary and 60 years in racing.</p>
<p style="text-align: justify;">Monster Energy Company, which is currently sponsoring Team Suzuki Ecstar riders, Joan Mir and Alex Rins, will be fueling the entire team with an impactful presence on the 2021 GSX-RR bike, and they will boost the team as they aim to repeat the great success achieved this season.</p>
<p style="text-align: justify;">The global energy drink brand has been heavily involved in motorsports all around the world for many years and is very well known in the field thanks to its racing activity and the successes it has celebrated across multiple disciplines. Monster Energy&#8217;s sponsorships extend beyond MotoGP across motorsports including F1, NASCAR, Supercross and Rally, as well as into action sports, major music artists and a variety of Esports teams and events.</p>
<p style="text-align: justify;">&#8220;We are very proud to announce the partnership between Monster Energy and Team Suzuki Ecstar, commencing from the 2021 season, as we further expand and solidify our continued commitment and support for MotoGP and motor racing around the world. Having spent the last two years supporting both Alex and Joan as they raced for the team with great success, it is a very natural progression to come on board as an official partner. 2020 has been an exceptional year for everyone connected with the team and we&#8217;re looking forward to continuing the astonishing journey that Suzuki and their riders have already taken fans on in MotoGP. The 2021 MotoGP season can&#8217;t come soon enough for any of us.&#8221; &#8211; Rodney Sacks, Chairman and CEO of Monster Energy Company</p>
<p style="text-align: justify;">&#8220;It is a great pleasure to welcome a brilliant sponsor like Monster Energy. They have a lot of experience with motorsport sponsorship and they are always supporting great teams and young riders. We are proud to get this support for our project from 2021 onwards, especially after an astonishing season like this one. It has been very important for our brand after achieving the title on the 100th anniversary for Suzuki, and I&#8217;m sure we can start a nice relationship together with Monster. We are positive that this agreement can bring great results to us also in the future &#8211; we are very happy to feel their energy with us!&#8221; &#8211; Shinichi Sahara, SMC Project Leader</p>
<p style="text-align: justify;">&#8220;We are very happy to announce this agreement with Monster Energy. It&#8217;s a company which has been very active in MotoGP and other motorsport disciplines. We started negotiating before the beginning of the year and we are very proud to have Monster Energy branding on our bike for the years to come. Monster was already a partner of our two riders so we look forward to working with them much more closely, and we&#8217;ll try to give our best contribution to their marketing activities.&#8221;</p>
<p style="text-align: justify;">&#8220;I believe both brands will benefit a lot from this partnership. We share with Monster the love for the sport and a determined spirit, and we will try to share some great moments in the future together. We have always had a good relationship with Monster Energy&#8217;s management and all the staff we&#8217;ve met so far, and we are very happy to start working together and very excited to see what we can bring together in this sport.&#8221; &#8211; Davide Brivio, Team Suzuki Ecstar Manager</p>
<p>Source: Monster Energy</p>The post <a href="https://www.drinkpreneur.com/beverage-industry-news/marketing/monster-energy-gives-team-suzuki-ecstar-a-boost-in-2021/">Monster Energy Gives Team Suzuki Ecstar A Boost In 2021</a> first appeared on <a href="https://www.drinkpreneur.com">DrinkPreneur</a>.]]></content:encoded>
					
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			<slash:comments>6</slash:comments>
		
		
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		<title>Adrenaline Shoc &#8211; Functional Flavorful Energy</title>
		<link>https://www.drinkpreneur.com/product-reviews/adrenaline-shoc-functional-flavorful-energy/</link>
					<comments>https://www.drinkpreneur.com/product-reviews/adrenaline-shoc-functional-flavorful-energy/#comments</comments>
		
		<dc:creator><![CDATA[DrinkPreneur]]></dc:creator>
		<pubDate>Thu, 17 Sep 2020 04:56:53 +0000</pubDate>
				<category><![CDATA[Product Reviews]]></category>
		<category><![CDATA[Energy Drink]]></category>
		<category><![CDATA[Review]]></category>
		<guid isPermaLink="false">https://www.drinkpreneur.com/?p=24312</guid>

					<description><![CDATA[<p>Can an energy drink be “healthy” and still provide a boost? Adrenaline Shoc Smart Energy is designed to provide clean energy for high performance. The drinks feature a proprietary blend of high-performance natural energy ingredients, including green coffee beans, yerba mate, guarana seed extract, and coffee fruit extract. With 300 mg of natural caffeine, Adrenaline [&#8230;]</p>
The post <a href="https://www.drinkpreneur.com/product-reviews/adrenaline-shoc-functional-flavorful-energy/">Adrenaline Shoc – Functional Flavorful Energy</a> first appeared on <a href="https://www.drinkpreneur.com">DrinkPreneur</a>.]]></description>
										<content:encoded><![CDATA[<p style="text-align: justify;"><a href="https://www.drinkpreneur.com/wp-content/uploads/2020/09/www.drinkpreneur.com-adrenaline-shoc-functional-flavorful-energy-adrenaline-shoc-line-up.jpg"><img decoding="async" class="alignnone size-full wp-image-24315" src="https://www.drinkpreneur.com/wp-content/uploads/2020/09/www.drinkpreneur.com-adrenaline-shoc-functional-flavorful-energy-adrenaline-shoc-line-up.jpg" alt="Adrenaline Shoc - Functional Flavorful Energy" width="1682" height="1300" srcset="https://www.drinkpreneur.com/wp-content/uploads/2020/09/www.drinkpreneur.com-adrenaline-shoc-functional-flavorful-energy-adrenaline-shoc-line-up.jpg 1682w, https://www.drinkpreneur.com/wp-content/uploads/2020/09/www.drinkpreneur.com-adrenaline-shoc-functional-flavorful-energy-adrenaline-shoc-line-up-300x232.jpg 300w, https://www.drinkpreneur.com/wp-content/uploads/2020/09/www.drinkpreneur.com-adrenaline-shoc-functional-flavorful-energy-adrenaline-shoc-line-up-1024x791.jpg 1024w, https://www.drinkpreneur.com/wp-content/uploads/2020/09/www.drinkpreneur.com-adrenaline-shoc-functional-flavorful-energy-adrenaline-shoc-line-up-768x594.jpg 768w, https://www.drinkpreneur.com/wp-content/uploads/2020/09/www.drinkpreneur.com-adrenaline-shoc-functional-flavorful-energy-adrenaline-shoc-line-up-1536x1187.jpg 1536w, https://www.drinkpreneur.com/wp-content/uploads/2020/09/www.drinkpreneur.com-adrenaline-shoc-functional-flavorful-energy-adrenaline-shoc-line-up-50x39.jpg 50w, https://www.drinkpreneur.com/wp-content/uploads/2020/09/www.drinkpreneur.com-adrenaline-shoc-functional-flavorful-energy-adrenaline-shoc-line-up-800x618.jpg 800w, https://www.drinkpreneur.com/wp-content/uploads/2020/09/www.drinkpreneur.com-adrenaline-shoc-functional-flavorful-energy-adrenaline-shoc-line-up-690x533.jpg 690w, https://www.drinkpreneur.com/wp-content/uploads/2020/09/www.drinkpreneur.com-adrenaline-shoc-functional-flavorful-energy-adrenaline-shoc-line-up-518x400.jpg 518w" sizes="(max-width: 1682px) 100vw, 1682px" /></a>Can an energy drink be “healthy” and still provide a boost? Adrenaline Shoc Smart Energy is designed to provide clean energy for high performance. The drinks feature a proprietary blend of high-performance natural energy ingredients, including green coffee beans, yerba mate, guarana seed extract, and coffee fruit extract. With 300 mg of natural caffeine, Adrenaline Shoc delivers a big kick without the crash. Adrenaline Shoc also contains naturally sourced electrolytes from ocean minerals and nine essential aminos, including branched-chain amino acids (BCAAs) that have been shown to build muscle, decrease muscle fatigue, and alleviate muscle soreness.</p>
<p style="text-align: justify;">Just as important as what’s in Adrenaline Shoc, also known as A Shoc, is what the beverages don’t have. Every product in the line is formulated with zero sugar, zero calories, no artificial color, and no chemical preservatives.</p>
<p style="text-align: justify;">A Shoc comes in a wide range of flavors, each packaged in a 16-oz can featuring a modern, color-coded design.</p>
<p><strong>Fruit Punch</strong></p>
<p style="text-align: justify;">Packaged in a bright red can, Adrenaline Shoc Fruit Punch is reminiscent of Kool-Aid. With such a sweet aftertaste, it’s hard to believe that this beverage doesn’t contain any sugar! This flavor made us nostalgic for the simple drinks of our youth. With slight carbonation and a smooth finish, Adrenaline Shoc Fruit Punch is a pleasant treat that would be enjoyable as an afternoon pick-me-up.</p>
<p style="text-align: justify;"><strong>Acai Berry</strong></p>
<p style="text-align: justify;">Adrenaline Shoc Acai Berry comes in a vibrant and bold purple can. Upon opening, the fresh berry scent combines with the light carbonation to awaken your senses. A bit heavier, but not too syrupy, we enjoyed pouring Adrenaline Shoc Acai Berry over ice. If you like a slightly more artificial berry taste, you will enjoy this flavor.</p>
<p style="text-align: justify;"><strong>Frozen Ice</strong></p>
<p style="text-align: justify;">The simple, clean taste of Adrenaline Shoc Frozen Ice is mirrored in the stark white can design. This beverage tastes a lot like Sprite or 7Up with a bit of a heavier texture and ice flavor notes. We enjoyed the bright, clean taste and crisp finish of this beverage. Anyone who craves the taste of a classic, clear soda would most likely enjoy the taste of Adrenaline Shoc Frozen Ice.</p>
<p><strong>Peach Mango</strong></p>
<p style="text-align: justify;">Adrenaline Shoc Peach Mango starts with a sweet peach aroma followed by a hint of mango. We liked the light, tropical experience of this fruity beverage. The flavors are well-balanced and come together to create a pleasant softer escape from other more hard-hitting energy drink flavors.</p>
<p style="text-align: justify;"><strong>Shoc Wave</strong></p>
<p style="text-align: justify;">Adrenaline Shoc Shoc Wave has a slight citrus flavor with a hint of bitterness. It is relatively sweet without a sour aftertaste. If you like the bite and brightness of citrus, you will enjoy Adrenaline Shoc Shoc Wave.</p>
<p style="text-align: justify;"><strong> </strong><strong>Sour Candy </strong></p>
<p style="text-align: justify;">If you enjoy the experience of a box of sweet tarts or sour gummy bears, you will enjoy the fun and flavorful Adrenaline Shoc Sour Candy. The sweet and sour aroma pairs nicely with the carbonation to create a fun, energizing drink that tastes as lively as it will make you feel.</p>
<p style="text-align: justify;"><strong>Watermelon</strong></p>
<p style="text-align: justify;">If you like the summary sweet flavor of watermelon, Adrenaline Shoc Watermelon is for you. Packaged in a bright turquoise can, this light, clear, beverage carries a hint of watermelon balanced with an overall fresh flavor.</p>
<p style="text-align: justify;"><strong>Cotton Candy</strong></p>
<p style="text-align: justify;">Adrenaline Shoc Cotton Candy is very much on the sweet side. If you like cotton candy, you will get your fix from this beverage. The flavor is spot on and well-executed with a smooth finish and no lingering unpleasant aftertaste.</p>
<p style="text-align: justify;"><strong>Summary: </strong>Adrenaline Shoc Smart Energy drinks bring healthful excitement to the energy drink space. With a fair amount of caffeine and flavor, and none of the sugar or artificial flavors, these beverages may usher in a new audience of people looking for a big boost without all of the “bad stuff.”</p>
<p style="text-align: justify;">For more information visit<a href="https://ashoc.com/" target="_blank" rel="noopener noreferrer"> Adrenaline Shoc&#8217;s</a> website.</p>The post <a href="https://www.drinkpreneur.com/product-reviews/adrenaline-shoc-functional-flavorful-energy/">Adrenaline Shoc – Functional Flavorful Energy</a> first appeared on <a href="https://www.drinkpreneur.com">DrinkPreneur</a>.]]></content:encoded>
					
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		<title>LGND Nootropic Energy Drink</title>
		<link>https://www.drinkpreneur.com/product-reviews/lgnd-nootropic-energy-drink/</link>
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		<dc:creator><![CDATA[DrinkPreneur]]></dc:creator>
		<pubDate>Thu, 03 Sep 2020 04:54:35 +0000</pubDate>
				<category><![CDATA[Product Reviews]]></category>
		<category><![CDATA[Energy Drink]]></category>
		<category><![CDATA[Functional Beverages]]></category>
		<category><![CDATA[Review]]></category>
		<guid isPermaLink="false">https://www.drinkpreneur.com/?p=24260</guid>

					<description><![CDATA[<p>LGND, Inc. is on a mission to fuel driven, ambitious, professional individuals with a new type of energy-enhancing beverage. LGND beverages use natural, healthy, and nootropic ingredients to bring a functional, performance-enhancing drinking experience to those pushing to live life to the fullest. If you aren’t familiar with nootropics, they are natural or synthetic substances [&#8230;]</p>
The post <a href="https://www.drinkpreneur.com/product-reviews/lgnd-nootropic-energy-drink/">LGND Nootropic Energy Drink</a> first appeared on <a href="https://www.drinkpreneur.com">DrinkPreneur</a>.]]></description>
										<content:encoded><![CDATA[<p style="text-align: justify;"><a href="https://www.drinkpreneur.com/wp-content/uploads/2020/08/www.drinkpreneur.com-lgnd-nootropic-energy-drink-580249427.original.and-.silk-1.png"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-24261" src="https://www.drinkpreneur.com/wp-content/uploads/2020/08/www.drinkpreneur.com-lgnd-nootropic-energy-drink-580249427.original.and-.silk-1.png" alt="LGND Nootropic Energy Drink" width="1145" height="729" srcset="https://www.drinkpreneur.com/wp-content/uploads/2020/08/www.drinkpreneur.com-lgnd-nootropic-energy-drink-580249427.original.and-.silk-1.png 1145w, https://www.drinkpreneur.com/wp-content/uploads/2020/08/www.drinkpreneur.com-lgnd-nootropic-energy-drink-580249427.original.and-.silk-1-300x191.png 300w, https://www.drinkpreneur.com/wp-content/uploads/2020/08/www.drinkpreneur.com-lgnd-nootropic-energy-drink-580249427.original.and-.silk-1-1024x652.png 1024w, https://www.drinkpreneur.com/wp-content/uploads/2020/08/www.drinkpreneur.com-lgnd-nootropic-energy-drink-580249427.original.and-.silk-1-768x489.png 768w, https://www.drinkpreneur.com/wp-content/uploads/2020/08/www.drinkpreneur.com-lgnd-nootropic-energy-drink-580249427.original.and-.silk-1-50x32.png 50w, https://www.drinkpreneur.com/wp-content/uploads/2020/08/www.drinkpreneur.com-lgnd-nootropic-energy-drink-580249427.original.and-.silk-1-800x509.png 800w, https://www.drinkpreneur.com/wp-content/uploads/2020/08/www.drinkpreneur.com-lgnd-nootropic-energy-drink-580249427.original.and-.silk-1-600x382.png 600w" sizes="auto, (max-width: 1145px) 100vw, 1145px" /></a>LGND, Inc. is on a mission to fuel driven, ambitious, professional individuals with a new type of energy-enhancing beverage. LGND beverages use natural, healthy, and nootropic ingredients to bring a functional, performance-enhancing drinking experience to those pushing to live life to the fullest. If you aren’t familiar with nootropics, they are natural or synthetic substances that may have a positive impact on mental skills.</p>
<p style="text-align: justify;">In the case of LGND, the nootropic ingredients are all-natural.The LGND blend includes ingredients like green tea extract, turmeric root, Bacopa monnieri, acetyl L-carnitine HCL, and N-acetyl L-tyrosine. The ingredients are designed to come together to boost focus, wellbeing, energy, memory, and learning.</p>
<p style="text-align: justify;">LGND comes in two flavors, Silk Ginger Grapefruit and Original Spicy Ginger. The products come in cans of 12 fluid ounces in 12-unit cases. LGND beverages also include added prebiotics and dietary fiber in the form of inulin (chicory root).</p>
<h3 style="text-align: justify;"><strong>LGND Original Spicy Ginger</strong></h3>
<p style="text-align: justify;">As the name suggests, this beverage packs a spicy ginger punch. Light yellow in color with high carbonation, the aroma, and flavor of ginger hit hard upon opening. If you enjoy the zesty flavors and mouthfeel of ginger and ginger brews, you will like LGND Original. The high flavor profile makes it enjoyable to sip. The added nootropic benefits bring another layer of excitement to this beverage.</p>
<h3 style="text-align: justify;"><strong>LGND Silk Ginger and Grapefruit</strong></h3>
<p style="text-align: justify;">The addition of grapefruit brings a bit more sweetness and balance to the spicy ginger flavor. The citrus essence and high carbonation make LGND Silk Ginger Grapefruit a perfect summer beverage. In addition to being refreshingly flavorful and complex, LGND Silk Ginger Grapefruit boasts the added benefits of nootropics to naturally enhance physical and mental performance.</p>
<p style="text-align: justify;"><strong>Summary: </strong>If you’re excited about using nootropics to enhance your vitality and performance and enjoy the spicy experience of ginger, LGND beverages are for you. Uniquely flavorful and packed with a broad range of natural nootropic ingredients, LGND Original Spicy Ginger and LGND Silk Ginger Grapefruit bring functional drinks to a new level of taste and quality ingredients.</p>
<p style="text-align: justify;">For more information visit <a href="https://drink-lgnd.com/" target="_blank" rel="noopener noreferrer">LGND&#8217;s</a> website.</p>The post <a href="https://www.drinkpreneur.com/product-reviews/lgnd-nootropic-energy-drink/">LGND Nootropic Energy Drink</a> first appeared on <a href="https://www.drinkpreneur.com">DrinkPreneur</a>.]]></content:encoded>
					
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		<title>G FUEL And FaZe Clan Launches New Flavor</title>
		<link>https://www.drinkpreneur.com/beverage-industry-news/brand-news/g-fuel-and-faze-clan-launches-new-flavor/</link>
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		<dc:creator><![CDATA[DrinkPreneur]]></dc:creator>
		<pubDate>Mon, 25 May 2020 07:00:55 +0000</pubDate>
				<category><![CDATA[Brand News]]></category>
		<category><![CDATA[Energy Drink]]></category>
		<guid isPermaLink="false">https://www.drinkpreneur.com/?p=23993</guid>

					<description><![CDATA[<p>G FUEL, The Official Energy Drink of Esports, today announced its new and succulent Sour FaZeberry flavor — developed in collaboration with the world&#8217;s most prominent gaming organization FaZe Clan — is now available to buy at gfuel.com. G FUEL Sour FaZeberry, a remix of the iconic G FUEL FaZeberry, tastes like a taste buds-tingling [&#8230;]</p>
The post <a href="https://www.drinkpreneur.com/beverage-industry-news/brand-news/g-fuel-and-faze-clan-launches-new-flavor/">G FUEL And FaZe Clan Launches New Flavor</a> first appeared on <a href="https://www.drinkpreneur.com">DrinkPreneur</a>.]]></description>
										<content:encoded><![CDATA[<p style="text-align: justify;"><a href="https://www.drinkpreneur.com/wp-content/uploads/2020/05/www.drinkpreneur.com-g-fuel-and-faze-clan-launches-new-flavor-g-fuel-sour-fazeberry.jpg"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-23994" src="https://www.drinkpreneur.com/wp-content/uploads/2020/05/www.drinkpreneur.com-g-fuel-and-faze-clan-launches-new-flavor-g-fuel-sour-fazeberry.jpg" alt="G FUEL And FaZe Clan Launches New Flavor" width="1000" height="647" srcset="https://www.drinkpreneur.com/wp-content/uploads/2020/05/www.drinkpreneur.com-g-fuel-and-faze-clan-launches-new-flavor-g-fuel-sour-fazeberry.jpg 1000w, https://www.drinkpreneur.com/wp-content/uploads/2020/05/www.drinkpreneur.com-g-fuel-and-faze-clan-launches-new-flavor-g-fuel-sour-fazeberry-300x194.jpg 300w, https://www.drinkpreneur.com/wp-content/uploads/2020/05/www.drinkpreneur.com-g-fuel-and-faze-clan-launches-new-flavor-g-fuel-sour-fazeberry-768x497.jpg 768w, https://www.drinkpreneur.com/wp-content/uploads/2020/05/www.drinkpreneur.com-g-fuel-and-faze-clan-launches-new-flavor-g-fuel-sour-fazeberry-50x32.jpg 50w, https://www.drinkpreneur.com/wp-content/uploads/2020/05/www.drinkpreneur.com-g-fuel-and-faze-clan-launches-new-flavor-g-fuel-sour-fazeberry-800x518.jpg 800w, https://www.drinkpreneur.com/wp-content/uploads/2020/05/www.drinkpreneur.com-g-fuel-and-faze-clan-launches-new-flavor-g-fuel-sour-fazeberry-600x388.jpg 600w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /></a>G FUEL, The Official Energy Drink of Esports, today announced its new and succulent Sour FaZeberry flavor — developed in collaboration with the world&#8217;s most prominent gaming organization FaZe Clan — is now available to buy at gfuel.com.</p>
<p style="text-align: justify;">G FUEL Sour FaZeberry, a remix of the iconic G FUEL FaZeberry, tastes like a taste buds-tingling combination of pomegranates, strawberries, and acai berries with an extra hit of sourness. The new flavor is sugar-free and loaded with antioxidants from 19 different fruit extracts. One serving of G FUEL Sour FaZeberry has only 15 calories and contains 140 mg of caffeine along with proprietary energy and focus-enhancing complexes.</p>
<p style="text-align: justify;">The new flavor is lucky number seven in FaZe Clan&#8217;s G FUEL flavor roster, which also includes the hits Battle Juice, FaZeberry, Ragin&#8217; Gummy Fish, Sour Blue Chug Rug, Strawberry Shortcake, and Tropical Rain.</p>
<p style="text-align: justify;">&#8220;Our seventh co-developed flavor with FaZe Clan is a testament to the strength of our expanded eight-year relationship and commitment to delighting our hyper-engaged global community,&#8221; said G FUEL Founder and CEO, Cliff Morgan. &#8220;It&#8217;s an absolute honor for G FUEL to continue innovating and producing hits with FaZe Clan, and we can&#8217;t wait for our fans to experience our mouth-puckering remix of the classic FaZeberry flavor.&#8221;</p>
<p style="text-align: justify;">To celebrate the new flavor, and in honor of FaZe Clan&#8217;s upcoming 10-year anniversary FaZe X on May 30th, G FUEL and FaZe Clan are hosting a #GFUELFaZeX Dream Setup Contest from May 21st to the 27th.</p>
<p style="text-align: justify;">&#8220;We continue to expand our eight-year partnership with G FUEL in 2020 with the rollout of Sour FaZeberry as a new update to our original, classic flavor FaZeberry energy,&#8221; says FaZe Clan Chief Revenue Officer Jeff Pabst. &#8220;We also want to give back to the FaZe community in celebration of our tenth anniversary FaZe X, and are excited to launch the Dream Setup Giveaway contest in partnership with G FUEL where one lucky fan will take home the grand prize.&#8221;</p>
<p style="text-align: justify;">The grand prize winner will receive the #GFUELFaZeX Dream Setup, which includes the following G FUEL, gaming, and streaming products:</p>
<ul>
<li style="text-align: justify;">12-month supply of G FUEL energy tubs</li>
<li style="text-align: justify;">G FUEL mini fridge</li>
<li style="text-align: justify;">Five cases of G FUEL Cans (60 cans total)</li>
<li style="text-align: justify;">G FUEL controller</li>
<li style="text-align: justify;">FaZe Clan merch</li>
<li>Gaming PC</li>
<li>Two 24-inch monitors</li>
<li>Computer gaming desk</li>
<li>Gaming chair</li>
<li>Wireless gaming mouse</li>
<li>G FUEL mousepad</li>
<li>Gaming keyboard</li>
<li>Wireless gaming headset</li>
<li>PC gaming speakers</li>
<li>Microphone, shock mount, and boom arm</li>
<li>Webcam</li>
<li>Green screen</li>
<li>Stream deck</li>
<li>Capture card</li>
<li>Key light</li>
<li>Two metal G FUEL posters with wall-safe magnet mounting system</li>
</ul>
<p style="text-align: justify;">Four 2nd-place winners will receive a G FUEL Sour FaZeberry collectors box and one tub each of G FUEL FaZeberry, Sour Blue Chug Rug, Ragin&#8217; Gummy Fish, and HYPE SAUCE. Ten 3rd-place winners will receive a G FUEL starter kit. Visit gfuel.com/fazex for official rules and information on how to enter the #GFUELFaZeX Dream Setup Contest.</p>
<p>Source: G FUEL</p>The post <a href="https://www.drinkpreneur.com/beverage-industry-news/brand-news/g-fuel-and-faze-clan-launches-new-flavor/">G FUEL And FaZe Clan Launches New Flavor</a> first appeared on <a href="https://www.drinkpreneur.com">DrinkPreneur</a>.]]></content:encoded>
					
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		<title>Tenzing Natural Energy Launches Their Most Powerful Blend</title>
		<link>https://www.drinkpreneur.com/beverage-industry-news/brand-news/tenzing-natural-energy-launches-their-most-powerful-blend/</link>
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		<dc:creator><![CDATA[DrinkPreneur]]></dc:creator>
		<pubDate>Wed, 29 Apr 2020 04:58:05 +0000</pubDate>
				<category><![CDATA[Brand News]]></category>
		<category><![CDATA[Energy Drink]]></category>
		<category><![CDATA[Ingredients]]></category>
		<category><![CDATA[New Release]]></category>
		<guid isPermaLink="false">https://www.drinkpreneur.com/?p=23912</guid>

					<description><![CDATA[<p>With the country on lockdown and people concentrating on keeping active, exercise has spiked to an all-time high. As a result, TENZING has brought forward the launch of its most powerful plant-based energy drink to date! TENZING Blackberry &#38; A ç a í is crammed with bad-ass anti-oxidizing berries and is their first blend to [&#8230;]</p>
The post <a href="https://www.drinkpreneur.com/beverage-industry-news/brand-news/tenzing-natural-energy-launches-their-most-powerful-blend/">Tenzing Natural Energy Launches Their Most Powerful Blend</a> first appeared on <a href="https://www.drinkpreneur.com">DrinkPreneur</a>.]]></description>
										<content:encoded><![CDATA[<p style="text-align: justify;"><a href="https://www.drinkpreneur.com/wp-content/uploads/2020/04/www.drinkpreneur.com-tenzing-natural-energy-launches-their-most-powerful-blend-tenzing-trio.png"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-23913" src="https://www.drinkpreneur.com/wp-content/uploads/2020/04/www.drinkpreneur.com-tenzing-natural-energy-launches-their-most-powerful-blend-tenzing-trio.png" alt="Tenzing Natural Energy Launches Their Most Powerful Blend" width="1280" height="720" srcset="https://www.drinkpreneur.com/wp-content/uploads/2020/04/www.drinkpreneur.com-tenzing-natural-energy-launches-their-most-powerful-blend-tenzing-trio.png 1280w, https://www.drinkpreneur.com/wp-content/uploads/2020/04/www.drinkpreneur.com-tenzing-natural-energy-launches-their-most-powerful-blend-tenzing-trio-300x169.png 300w, https://www.drinkpreneur.com/wp-content/uploads/2020/04/www.drinkpreneur.com-tenzing-natural-energy-launches-their-most-powerful-blend-tenzing-trio-1024x576.png 1024w, https://www.drinkpreneur.com/wp-content/uploads/2020/04/www.drinkpreneur.com-tenzing-natural-energy-launches-their-most-powerful-blend-tenzing-trio-768x432.png 768w, https://www.drinkpreneur.com/wp-content/uploads/2020/04/www.drinkpreneur.com-tenzing-natural-energy-launches-their-most-powerful-blend-tenzing-trio-50x28.png 50w, https://www.drinkpreneur.com/wp-content/uploads/2020/04/www.drinkpreneur.com-tenzing-natural-energy-launches-their-most-powerful-blend-tenzing-trio-800x450.png 800w, https://www.drinkpreneur.com/wp-content/uploads/2020/04/www.drinkpreneur.com-tenzing-natural-energy-launches-their-most-powerful-blend-tenzing-trio-600x338.png 600w" sizes="auto, (max-width: 1280px) 100vw, 1280px" /></a>With the country on lockdown and people concentrating on keeping active, exercise has spiked to an all-time high. As a result, TENZING has brought forward the launch of its most powerful plant-based energy drink to date!</p>
<p style="text-align: justify;">TENZING Blackberry &amp; A ç a í is crammed with bad-ass anti-oxidizing berries and is their first blend to include natural BCAAs to specifically increase stamina and aid sports recovery. The bigger 330ml can pack 30% more caffeine than their previous two blends.</p>
<p style="text-align: justify;">This new super-charged blend unlocks the power of plants to energize a workout, hydrate the body , support muscle growth, and reduce post-workout muscle burn!</p>
<p><img loading="lazy" decoding="async" class=" wp-image-23915 alignright" src="https://www.drinkpreneur.com/wp-content/uploads/2020/04/www.drinkpreneur.com-tenzing-natural-energy-launches-their-most-powerful-blend-tenzing-blackberry-acai.jpeg" alt="Tenzing Natural Energy Launches Their Most Powerful Blend" width="337" height="431" srcset="https://www.drinkpreneur.com/wp-content/uploads/2020/04/www.drinkpreneur.com-tenzing-natural-energy-launches-their-most-powerful-blend-tenzing-blackberry-acai.jpeg 1364w, https://www.drinkpreneur.com/wp-content/uploads/2020/04/www.drinkpreneur.com-tenzing-natural-energy-launches-their-most-powerful-blend-tenzing-blackberry-acai-235x300.jpeg 235w, https://www.drinkpreneur.com/wp-content/uploads/2020/04/www.drinkpreneur.com-tenzing-natural-energy-launches-their-most-powerful-blend-tenzing-blackberry-acai-801x1024.jpeg 801w, https://www.drinkpreneur.com/wp-content/uploads/2020/04/www.drinkpreneur.com-tenzing-natural-energy-launches-their-most-powerful-blend-tenzing-blackberry-acai-768x982.jpeg 768w, https://www.drinkpreneur.com/wp-content/uploads/2020/04/www.drinkpreneur.com-tenzing-natural-energy-launches-their-most-powerful-blend-tenzing-blackberry-acai-1201x1536.jpeg 1201w, https://www.drinkpreneur.com/wp-content/uploads/2020/04/www.drinkpreneur.com-tenzing-natural-energy-launches-their-most-powerful-blend-tenzing-blackberry-acai-39x50.jpeg 39w, https://www.drinkpreneur.com/wp-content/uploads/2020/04/www.drinkpreneur.com-tenzing-natural-energy-launches-their-most-powerful-blend-tenzing-blackberry-acai-626x800.jpeg 626w, https://www.drinkpreneur.com/wp-content/uploads/2020/04/www.drinkpreneur.com-tenzing-natural-energy-launches-their-most-powerful-blend-tenzing-blackberry-acai-417x533.jpeg 417w, https://www.drinkpreneur.com/wp-content/uploads/2020/04/www.drinkpreneur.com-tenzing-natural-energy-launches-their-most-powerful-blend-tenzing-blackberry-acai-313x400.jpeg 313w, https://www.drinkpreneur.com/wp-content/uploads/2020/04/www.drinkpreneur.com-tenzing-natural-energy-launches-their-most-powerful-blend-tenzing-blackberry-acai-800x1023.jpeg 800w" sizes="auto, (max-width: 337px) 100vw, 337px" /></p>
<p style="text-align: justify;">&#8220;Since lockdown, more people than ever have taken up a new sport, exercise regime or fitness challenge, which made us think; people need this drink now more than ever! ” &#8211; Huib van Bockel, Founder, TENZING</p>
<p style="text-align: justify;">TENZING has strengthened the usual triple hit of natural caffeine, electrolytes and vitamin C with the added zing of Branched Chain Amino Acids from corn. Making it the first naturally energizing drink with vegan BCAAs. And now with even more Vitamin C to reduce tiredness &amp; fatigue and support the immune system.</p>
<p style="text-align: justify;">Continuing its mission to champion the power of plants, TENZING set out to find a natural source of BCAA for its newest flavor profile. Nearly all other BCAA products are made from keratin &#8211; a process that uses solvents to extract the amino acids from animal-derived sources including bird feathers or even sometimes pig follicles!</p>
<p style="text-align: justify;">“Somehow people have come to believe that energy from nature is not as strong as artificial energy drinks. This is of course far from the truth as our natural range packs just the same punch. Now we&#8217;ve launched a drink that goes even further. We found a way to source BCAA from corn and are excited to launch the world’s first naturally energizing drink with plant-based BCAAs!&#8221; &#8211; Huib van Bockel, Founder, TENZING</p>
<p style="text-align: justify;">Whilst researching ingredients, Team TENZING discovered it was possible to extract BCAAs by fermenting corn using friendly probiotic bacteria &#8211; a much more costly process but… well worth it! This new TENZING blend is the strongest plant-power on the market AND the only plant-based BCAA drink free from any artificial ingredients.</p>
<p style="text-align: justify;">Active people looking for a caffeine fix, electrolytes, and amino acids, now finally have an option that has all the power without the nasties!</p>
<ul style="text-align: justify;">
<li>106mg Caffeine (the equivalent of 2.5x shots of coffee) from Green Coffee &amp; Green Tea</li>
<li>24mg Vitamin C (the equivalent of half an orange) from British Blackberries, Acerola Cherries &amp; Açai Berries</li>
<li>100mg Electrolytes from Himalayan Rock Salt</li>
<li>1500mg BCAA from Corn</li>
</ul>
<h3 style="text-align: justify;">TENZING x STRAVA</h3>
<p style="text-align: justify;">TENZING is the first brand to launch a product on the Strava fitness tracking platform. Strava users that complete the ‘ TENZING Unleash Energy Challenge ’ will be the first to experience the new blend from 11th May, a week before the official launch! But, challengers will need to prove they’ve earned the chance to taste TENZING’s most-powerful natural energy drink to date!</p>
<p style="text-align: justify;"><a href="https://www.drinkpreneur.com/wp-content/uploads/2020/04/www.drinkpreneur.com-tenzing-natural-energy-launches-their-most-powerful-blend-strava-challenge.png"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-23914" src="https://www.drinkpreneur.com/wp-content/uploads/2020/04/www.drinkpreneur.com-tenzing-natural-energy-launches-their-most-powerful-blend-strava-challenge.png" alt="Tenzing Natural Energy Launches Their Most Powerful Blend" width="1292" height="745" srcset="https://www.drinkpreneur.com/wp-content/uploads/2020/04/www.drinkpreneur.com-tenzing-natural-energy-launches-their-most-powerful-blend-strava-challenge.png 1292w, https://www.drinkpreneur.com/wp-content/uploads/2020/04/www.drinkpreneur.com-tenzing-natural-energy-launches-their-most-powerful-blend-strava-challenge-300x173.png 300w, https://www.drinkpreneur.com/wp-content/uploads/2020/04/www.drinkpreneur.com-tenzing-natural-energy-launches-their-most-powerful-blend-strava-challenge-1024x590.png 1024w, https://www.drinkpreneur.com/wp-content/uploads/2020/04/www.drinkpreneur.com-tenzing-natural-energy-launches-their-most-powerful-blend-strava-challenge-768x443.png 768w, https://www.drinkpreneur.com/wp-content/uploads/2020/04/www.drinkpreneur.com-tenzing-natural-energy-launches-their-most-powerful-blend-strava-challenge-50x29.png 50w, https://www.drinkpreneur.com/wp-content/uploads/2020/04/www.drinkpreneur.com-tenzing-natural-energy-launches-their-most-powerful-blend-strava-challenge-800x461.png 800w, https://www.drinkpreneur.com/wp-content/uploads/2020/04/www.drinkpreneur.com-tenzing-natural-energy-launches-their-most-powerful-blend-strava-challenge-600x346.png 600w" sizes="auto, (max-width: 1292px) 100vw, 1292px" /></a>Participants will be required to complete at least 20 minutes of any activity*, four times a week, for two consecutive weeks from 27th April. They’ll be rewarded with a secret URL providing them exclusive access to purchase TENZING’s new drink as well as the TENZING Unleash Energy digital badge.</p>
<p style="text-align: justify;">To inspire challengers to get their sweat on, TENZING will be hosting LIVE workouts with some of the industry’s leading fitness studios and trainers during the 2-week challenge. This includes Core Collective, Rowbots, Rathbone Boxing Gym and Digme Fitness.</p>
<p style="text-align: justify;">* &#8211; Strava tracked sports include cycling, walking, weight training, home workouts, cross-fit, yoga, boxing, stair-stepping, running, and more.</p>
<ul style="text-align: justify;">
<li>Strava Challenge Launch: 27th April 2020</li>
<li>Strava Exclusive Pre Sale: 11th May 2020</li>
<li>Official Nationwide Launch: 18th May 2020</li>
</ul>
<p style="text-align: justify;">Following the Strava Challenge it will be available to purchase on TENZING’s webstore , Holland &amp; Barrett, Amazon, Whole Foods, Planet Organic &amp; As Nature Intended.</p>
<ul style="text-align: justify;">
<li>Zero artificial sweeteners or additives</li>
<li>68 calories per can</li>
<li>100% Natural ingredients: Green Tea, Green Coffee, Acerola Cherry, Lemon Juice, Blackberry</li>
<li>Juice, Açaí Juice, Beet Sugar, Himalayan Rock Salt &amp; BCAAs from Corn.</li>
<li>30% of recommended intake of Vitamin C</li>
<li>Vegan, Non-GMO, Vegetarian, Gluten-Free, low sugar and low calorie</li>
<li>100% recyclable and BPA Free can</li>
<li>5% of profits go to environmental projects</li>
</ul>
<p style="text-align: justify;">Source: Tenzing</p>The post <a href="https://www.drinkpreneur.com/beverage-industry-news/brand-news/tenzing-natural-energy-launches-their-most-powerful-blend/">Tenzing Natural Energy Launches Their Most Powerful Blend</a> first appeared on <a href="https://www.drinkpreneur.com">DrinkPreneur</a>.]]></content:encoded>
					
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		<title>Soylent Launches The First Complete Energy Drink</title>
		<link>https://www.drinkpreneur.com/beverage-industry-news/brand-news/soylent-launches-the-first-complete-energy-drink/</link>
					<comments>https://www.drinkpreneur.com/beverage-industry-news/brand-news/soylent-launches-the-first-complete-energy-drink/#respond</comments>
		
		<dc:creator><![CDATA[DrinkPreneur]]></dc:creator>
		<pubDate>Thu, 02 Jan 2020 08:53:41 +0000</pubDate>
				<category><![CDATA[Brand News]]></category>
		<category><![CDATA[Energy Drink]]></category>
		<guid isPermaLink="false">https://www.drinkpreneur.com/?p=22999</guid>

					<description><![CDATA[<p>Soylent Nutrition, Inc., the makers of Soylent Drinks, Powder and Soylent Squared, has launched Soylent Stacked &#8211; the first complete energy drink to fuel the mind and body. The new 11 oz Ready-to-Drink product contains complete nutrition in the form of plant protein, healthy fats, slow-burning carbs and essential nutrients, but also features a proprietary [&#8230;]</p>
The post <a href="https://www.drinkpreneur.com/beverage-industry-news/brand-news/soylent-launches-the-first-complete-energy-drink/">Soylent Launches The First Complete Energy Drink</a> first appeared on <a href="https://www.drinkpreneur.com">DrinkPreneur</a>.]]></description>
										<content:encoded><![CDATA[<p style="text-align: justify;"><a href="https://www.drinkpreneur.com/wp-content/uploads/2020/01/www.drinkpreneur.com-soylent-launches-the-first-complete-energy-drink-1.jpg"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-23000" src="https://www.drinkpreneur.com/wp-content/uploads/2020/01/www.drinkpreneur.com-soylent-launches-the-first-complete-energy-drink-1.jpg" alt="Soylent Launches The First Complete Energy Drink" width="1468" height="1100" srcset="https://www.drinkpreneur.com/wp-content/uploads/2020/01/www.drinkpreneur.com-soylent-launches-the-first-complete-energy-drink-1.jpg 1468w, https://www.drinkpreneur.com/wp-content/uploads/2020/01/www.drinkpreneur.com-soylent-launches-the-first-complete-energy-drink-1-300x225.jpg 300w, https://www.drinkpreneur.com/wp-content/uploads/2020/01/www.drinkpreneur.com-soylent-launches-the-first-complete-energy-drink-1-768x575.jpg 768w, https://www.drinkpreneur.com/wp-content/uploads/2020/01/www.drinkpreneur.com-soylent-launches-the-first-complete-energy-drink-1-1024x767.jpg 1024w, https://www.drinkpreneur.com/wp-content/uploads/2020/01/www.drinkpreneur.com-soylent-launches-the-first-complete-energy-drink-1-200x150.jpg 200w, https://www.drinkpreneur.com/wp-content/uploads/2020/01/www.drinkpreneur.com-soylent-launches-the-first-complete-energy-drink-1-800x599.jpg 800w" sizes="auto, (max-width: 1468px) 100vw, 1468px" /></a>Soylent Nutrition, Inc., the makers of Soylent Drinks, Powder and Soylent Squared, has launched Soylent Stacked &#8211; the first complete energy drink to fuel the mind and body. The new 11 oz Ready-to-Drink product contains complete nutrition in the form of plant protein, healthy fats, slow-burning carbs and essential nutrients, but also features a proprietary nootropics &#8220;stack&#8221;, which can enhance focus, accuracy, and the ability to switch between tasks successfully.</p>
<blockquote>
<p style="text-align: justify;"><strong>&#8220;Our customers told us they were frustrated with the empty calories and lack of nutrition in the leading energy drinks,&#8221; explains CEO Bryan Crowley.  &#8220;Soylent Stacked is the first energy drink formulated for both your mind and your body.&#8221;</strong></p>
</blockquote>
<p>&nbsp;</p>
<p style="text-align: justify;">Nootropics are the newest trend in nutrition and rightfully so. The ancient Greek translation of the word Nootropics is &#8220;mind turning&#8221; &#8211; these substances help people &#8220;hack&#8221; their bodies and enhance their brain function. They are a class of supplements that when used in combination with one another &#8211; aka &#8220;stacked&#8221; &#8211; can provide synergistic, positive effects.</p>
<p style="text-align: justify;">&#8220;Most nootropic supplements on the market are pills or powder &#8211; they do not provide the nutrient density needed to keep you energized both physically and mentally,&#8221; shares Julie Daoust, VP of Product Development at Soylent. &#8220;With Soylent Stacked we provide the functional benefits of nootropics combined with the complete nutrition you can expect from all Soylent products.&#8221;</p>
<p style="text-align: justify;">Soylent Stacked is formulated with a &#8220;stack&#8221; of L-theanine and caffeine in a 2:1 ratio providing focused, calm, sustained energy without the jitters, l-tyrosine an amino acid supporting focus, and alpha-GPC a compound that plays a key role in cognition and memory.</p>
<p style="text-align: justify;">At only 180 calories and 3g of sugar, each bottle is packed with Soylent&#8217;s complete nutrition including 15g of plant protein to build and repair muscle, and 36 essential nutrients which support a healthy body.</p>
<p style="text-align: justify;">Soylent continues to add new and innovative products to its complete nutrition portfolio to help its ever-growing consumer base get the nutrition they need when they need it. With Soylent Stacked, techies, gamers, students and entrepreneurs alike can now fuel both the brain and the body. Biohackers rejoice, your performance upgrade has arrived!</p>
<p>Source: Soylent</p>The post <a href="https://www.drinkpreneur.com/beverage-industry-news/brand-news/soylent-launches-the-first-complete-energy-drink/">Soylent Launches The First Complete Energy Drink</a> first appeared on <a href="https://www.drinkpreneur.com">DrinkPreneur</a>.]]></content:encoded>
					
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		<title>We Launched Tenzing To Set The New Norm, Says Huib van Bockel</title>
		<link>https://www.drinkpreneur.com/beverage-startups/we-launched-tenzing-to-set-the-new-norm-says-huib-van-bockel/</link>
					<comments>https://www.drinkpreneur.com/beverage-startups/we-launched-tenzing-to-set-the-new-norm-says-huib-van-bockel/#respond</comments>
		
		<dc:creator><![CDATA[Ugne Butkute]]></dc:creator>
		<pubDate>Wed, 11 Dec 2019 05:40:11 +0000</pubDate>
				<category><![CDATA[Beverage Startups]]></category>
		<category><![CDATA[Energy Drink]]></category>
		<category><![CDATA[Ingredients]]></category>
		<category><![CDATA[Interview]]></category>
		<guid isPermaLink="false">https://www.drinkpreneur.com/?p=22599</guid>

					<description><![CDATA[<p>Back in 2017, we have reviewed a natural energy drink – Tenzing. The brand had only one flavor which was not only energizing but also refreshing. However, after two years Tenzing is launching another bland for natural energy seekers. Today, I have the pleasure of talking with Huib van Bockel, Founder of Tenzing. I was [&#8230;]</p>
The post <a href="https://www.drinkpreneur.com/beverage-startups/we-launched-tenzing-to-set-the-new-norm-says-huib-van-bockel/">We Launched Tenzing To Set The New Norm, Says Huib van Bockel</a> first appeared on <a href="https://www.drinkpreneur.com">DrinkPreneur</a>.]]></description>
										<content:encoded><![CDATA[<div id="attachment_22600" style="width: 1510px" class="wp-caption alignnone"><a href="https://www.drinkpreneur.com/wp-content/uploads/2019/12/www.drinkpreneur.com-we-launched-tenzing-to-set-the-new-norm-says-huib-van-bockel-jamling-tenzing-huib-van-bockel-copy-2.jpg"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-22600" class="size-full wp-image-22600" src="https://www.drinkpreneur.com/wp-content/uploads/2019/12/www.drinkpreneur.com-we-launched-tenzing-to-set-the-new-norm-says-huib-van-bockel-jamling-tenzing-huib-van-bockel-copy-2.jpg" alt="We Launched Tenzing To Set The New Norm, Says Huib van Bockel" width="1500" height="1000" srcset="https://www.drinkpreneur.com/wp-content/uploads/2019/12/www.drinkpreneur.com-we-launched-tenzing-to-set-the-new-norm-says-huib-van-bockel-jamling-tenzing-huib-van-bockel-copy-2.jpg 1500w, https://www.drinkpreneur.com/wp-content/uploads/2019/12/www.drinkpreneur.com-we-launched-tenzing-to-set-the-new-norm-says-huib-van-bockel-jamling-tenzing-huib-van-bockel-copy-2-300x200.jpg 300w, https://www.drinkpreneur.com/wp-content/uploads/2019/12/www.drinkpreneur.com-we-launched-tenzing-to-set-the-new-norm-says-huib-van-bockel-jamling-tenzing-huib-van-bockel-copy-2-768x512.jpg 768w, https://www.drinkpreneur.com/wp-content/uploads/2019/12/www.drinkpreneur.com-we-launched-tenzing-to-set-the-new-norm-says-huib-van-bockel-jamling-tenzing-huib-van-bockel-copy-2-1024x683.jpg 1024w, https://www.drinkpreneur.com/wp-content/uploads/2019/12/www.drinkpreneur.com-we-launched-tenzing-to-set-the-new-norm-says-huib-van-bockel-jamling-tenzing-huib-van-bockel-copy-2-200x133.jpg 200w, https://www.drinkpreneur.com/wp-content/uploads/2019/12/www.drinkpreneur.com-we-launched-tenzing-to-set-the-new-norm-says-huib-van-bockel-jamling-tenzing-huib-van-bockel-copy-2-800x533.jpg 800w, https://www.drinkpreneur.com/wp-content/uploads/2019/12/www.drinkpreneur.com-we-launched-tenzing-to-set-the-new-norm-says-huib-van-bockel-jamling-tenzing-huib-van-bockel-copy-2-600x400.jpg 600w" sizes="auto, (max-width: 1500px) 100vw, 1500px" /></a><p id="caption-attachment-22600" class="wp-caption-text">Jamling Tenzing and Huib van Bockel<br />Source: Tenzing</p></div>
<p style="text-align: justify;">Back in 2017, we have <a href="https://www.drinkpreneur.com/product-reviews/tenzing-natural-yuzu-energy-in-a-can/" target="_blank" rel="noopener">reviewed</a> a natural energy drink – Tenzing. The brand had only one flavor which was not only energizing but also refreshing. However, after two years Tenzing is launching another bland for natural energy seekers. Today, I have the pleasure of talking with <strong>Huib van Bockel, Founder of Tenzing</strong>.</p>
<h3 style="text-align: justify;">I was wondering about the origins of your brand name when Tenzing Norgay came up to my mind. Why him and The Everest? What is the story behind Tenzing brand?</h3>
<p style="text-align: justify;">I’d wanted to bring a natural drink to the market for a long time, so TENZING came from a deep-rooted place in me. I wanted to transform the way people energize themselves and offer a low calorie, natural and environmentally conscious option.</p>
<p>Before TENZING, people didn’t think it was possible to create a plant-based alternative to synthetic energy drinks. Traditionally, energy drinks contain a synthetic mix of taurine, caffeine, vitamin B’s, high levels of sugar and / or artificial sweeteners. My inspiration for creating natural energy came when traveling through Asia and discovering the energizing brews of the Himalayan Sherpas, who drink these to help them scale the world’s highest mountains. These plant-based teas contain a triple hit of natural caffeine, electrolytes, and vitamin C and have now become the foundation of TENZING.</p>
<p style="text-align: justify;">Each day, we bring new people to the energy market. TENZING actually caters for the people that have always stayed away from artificial energy drinks but are in just as much need of the occasional uplift. We offer an energy drink to the growing number of shoppers who are both health and environmentally conscious. In one of our national retailers, here in the UK, we added 20% to their energy category.</p>
<h3 style="text-align: justify;">Since the release of Raspberry &amp; Yuzu flavor, Tenzing offers two tempting options. Can you tell us more about the ingredients and the concept of each flavor?</h3>
<p style="text-align: justify;">When we launched TENZING, we wanted to set the new norm; an energizing drink that is both natural and lower in sugar. We&#8217;ve created a new flavor profile for people &#8211; one that is not synthetically sweet, but light and refreshing. Three years on, TENZING is the fastest growing brand in the energy market, so we felt now was the right time to launch a new blend. We knew raspberry was a loved flavor but we wanted to bring something new to consumers that also had a functional quality. This is where yuzu came in, rich in vitamin C and a unique flavor.</p>
<h3 style="text-align: justify;"><a href="https://www.drinkpreneur.com/wp-content/uploads/2019/12/www.drinkpreneur.com-we-launched-tenzing-to-set-the-new-norm-says-huib-van-bockel-tenzing-raspberry-yuzu.jpg"><img loading="lazy" decoding="async" class=" wp-image-22602 alignleft" src="https://www.drinkpreneur.com/wp-content/uploads/2019/12/www.drinkpreneur.com-we-launched-tenzing-to-set-the-new-norm-says-huib-van-bockel-tenzing-raspberry-yuzu.jpg" alt="We Launched Tenzing To Set The New Norm, Says Huib van Bockel" width="267" height="300" srcset="https://www.drinkpreneur.com/wp-content/uploads/2019/12/www.drinkpreneur.com-we-launched-tenzing-to-set-the-new-norm-says-huib-van-bockel-tenzing-raspberry-yuzu.jpg 1661w, https://www.drinkpreneur.com/wp-content/uploads/2019/12/www.drinkpreneur.com-we-launched-tenzing-to-set-the-new-norm-says-huib-van-bockel-tenzing-raspberry-yuzu-268x300.jpg 268w, https://www.drinkpreneur.com/wp-content/uploads/2019/12/www.drinkpreneur.com-we-launched-tenzing-to-set-the-new-norm-says-huib-van-bockel-tenzing-raspberry-yuzu-768x861.jpg 768w, https://www.drinkpreneur.com/wp-content/uploads/2019/12/www.drinkpreneur.com-we-launched-tenzing-to-set-the-new-norm-says-huib-van-bockel-tenzing-raspberry-yuzu-913x1024.jpg 913w, https://www.drinkpreneur.com/wp-content/uploads/2019/12/www.drinkpreneur.com-we-launched-tenzing-to-set-the-new-norm-says-huib-van-bockel-tenzing-raspberry-yuzu-178x200.jpg 178w, https://www.drinkpreneur.com/wp-content/uploads/2019/12/www.drinkpreneur.com-we-launched-tenzing-to-set-the-new-norm-says-huib-van-bockel-tenzing-raspberry-yuzu-714x800.jpg 714w" sizes="auto, (max-width: 267px) 100vw, 267px" /></a>Tenzing has many different initiatives towards active lifestyle such as Clean Air Run Club and Trek To Nepal. Can you tell us more about each? What are the requirements to join these activities?</h3>
<p style="text-align: justify;">We’ve have teamed up with experts at King’s College London to create the free TENZING Clean Air Tracker, which syncs with GPS tracking app STRAVA to show the live Air Quality Score of the runner’s route and make polluted air visible for the first time! Once synced with STRAVA, the Air Quality Score will automatically appear after every run, allowing people to tweak their routes; potentially cutting exposure by around 50%. TENZING Clean Air Tracker users can also search for &#8216;clean&#8217; runs, plot and share their own running routes with the community and offer challenges to find the cleanest routes in London.</p>
<p style="text-align: justify;">We also hold a free weekly TENZING Clean Air Run Club from basecamp in Central London that takes our running community through the cleanest air running routes around the city.</p>
<p style="text-align: justify;">TENZING Treks is something we’ve wanted to launch for a while. We’ve been working with the Tenzing family since the conception and next year, we&#8217;re offering the opportunity for 16 people to join us on this ‘money can’t buy’ experience! A unique trip that not only takes you to where our brand was born, but an experience that will follow in the footsteps of Tenzing Norgay and his life in the Himalayas. This 16-day trek will be led by Jamling Tenzing, Tenzing Norgay&#8217;s son, a well-respected Sherpa in his own right. He will guide us to Everest Basecamp and beyond, on a climb to the summit of Lobuche East (6,119m). We will also be able to show people the environmental projects we’ve been working!</p>
<h3 style="text-align: justify;">Tenzing does not only encourage an active lifestyle but also takes initiative in environmental problems. How does the brand contribute? Can consumers join the efforts?</h3>
<p style="text-align: justify;"><a href="https://www.drinkpreneur.com/wp-content/uploads/2019/12/www.drinkpreneur.com-we-launched-tenzing-to-set-the-new-norm-says-huib-van-bockel-tenzing-ingredients-final.jpg"><img loading="lazy" decoding="async" class=" wp-image-22604 alignright" src="https://www.drinkpreneur.com/wp-content/uploads/2019/12/www.drinkpreneur.com-we-launched-tenzing-to-set-the-new-norm-says-huib-van-bockel-tenzing-ingredients-final.jpg" alt="We Launched Tenzing To Set The New Norm, Says Huib van Bockel" width="284" height="378" srcset="https://www.drinkpreneur.com/wp-content/uploads/2019/12/www.drinkpreneur.com-we-launched-tenzing-to-set-the-new-norm-says-huib-van-bockel-tenzing-ingredients-final.jpg 1875w, https://www.drinkpreneur.com/wp-content/uploads/2019/12/www.drinkpreneur.com-we-launched-tenzing-to-set-the-new-norm-says-huib-van-bockel-tenzing-ingredients-final-225x300.jpg 225w, https://www.drinkpreneur.com/wp-content/uploads/2019/12/www.drinkpreneur.com-we-launched-tenzing-to-set-the-new-norm-says-huib-van-bockel-tenzing-ingredients-final-768x1024.jpg 768w, https://www.drinkpreneur.com/wp-content/uploads/2019/12/www.drinkpreneur.com-we-launched-tenzing-to-set-the-new-norm-says-huib-van-bockel-tenzing-ingredients-final-150x200.jpg 150w, https://www.drinkpreneur.com/wp-content/uploads/2019/12/www.drinkpreneur.com-we-launched-tenzing-to-set-the-new-norm-says-huib-van-bockel-tenzing-ingredients-final-600x800.jpg 600w" sizes="auto, (max-width: 284px) 100vw, 284px" /></a>A healthy offering wasn’t enough for the TENZING Team. Our can is infinitely recyclable, BPA free and we donate 5% of profits to environmental projects. These projects have included “Clear up Basecamp” – an initiative to help with the increasing amount of litter from tourists climbing Mount Everest. TENZING have constructed bins and built a team of locals who keep this cleanup project going – protecting the fragile environment where TENZING all began.</p>
<p style="text-align: justify;">‘The TENZING Clean Air Tracker’ and ‘TENZING Clean Air Run Club’ are initiatives launched a little closer to home in London. All Londoners are welcome to download the tracker and join us on an energizing run.</p>
<h3 style="text-align: justify;">What experience did you have in the beverage industry before starting your own company?</h3>
<p style="text-align: justify;">Prior to founding TENZING, I worked at Red Bull for 9 years, firstly as Marketing Director in The Netherlands and then I transferred to London. During which time I became the Head of Marketing for Europe and the UK.</p>
<h3 style="text-align: justify;">What advice would you have given yourself before you started out in the beverage business?</h3>
<p>Research, research, research. Speak to your consumers. The people that are going to drink your drink. Those that will become invested in natural energy and TENZING. I did this with three people, but wish I had done so with many more!</p>
<p>For more information visit <a href="https://tenzingnaturalenergy.com/" target="_blank" rel="noopener">Tenzing&#8217;s</a> website.</p>The post <a href="https://www.drinkpreneur.com/beverage-startups/we-launched-tenzing-to-set-the-new-norm-says-huib-van-bockel/">We Launched Tenzing To Set The New Norm, Says Huib van Bockel</a> first appeared on <a href="https://www.drinkpreneur.com">DrinkPreneur</a>.]]></content:encoded>
					
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		<title>Tenzing &#8211; Natural Yuzu Energy In A Can</title>
		<link>https://www.drinkpreneur.com/product-reviews/tenzing-natural-yuzu-energy-in-a-can/</link>
					<comments>https://www.drinkpreneur.com/product-reviews/tenzing-natural-yuzu-energy-in-a-can/#respond</comments>
		
		<dc:creator><![CDATA[DrinkPreneur]]></dc:creator>
		<pubDate>Thu, 05 Dec 2019 05:22:44 +0000</pubDate>
				<category><![CDATA[Product Reviews]]></category>
		<category><![CDATA[Energy Drink]]></category>
		<category><![CDATA[Review]]></category>
		<guid isPermaLink="false">https://www.drinkpreneur.com/?p=22538</guid>

					<description><![CDATA[<p>Ever wish you could have the energy to climb Everest? Or just to tackle your to-do list? Us, too. Tenzing Natural Energy could be the help we’ve been looking for! Inspired by Sherpa Tenzing, one of the first two men to summit Everest, Tenzing Natural Energy is an energy drink that is powered by plants [&#8230;]</p>
The post <a href="https://www.drinkpreneur.com/product-reviews/tenzing-natural-yuzu-energy-in-a-can/">Tenzing – Natural Yuzu Energy In A Can</a> first appeared on <a href="https://www.drinkpreneur.com">DrinkPreneur</a>.]]></description>
										<content:encoded><![CDATA[<p style="text-align: justify;"><a href="https://www.drinkpreneur.com/wp-content/uploads/2019/12/www.drinkpreneur.com-tenzing-natural-yuzu-energy-in-a-can-tenzing.jpg"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-22540" src="https://www.drinkpreneur.com/wp-content/uploads/2019/12/www.drinkpreneur.com-tenzing-natural-yuzu-energy-in-a-can-tenzing.jpg" alt="Tenzing - Natural Yuzu Energy In A Can" width="1063" height="734" srcset="https://www.drinkpreneur.com/wp-content/uploads/2019/12/www.drinkpreneur.com-tenzing-natural-yuzu-energy-in-a-can-tenzing.jpg 1063w, https://www.drinkpreneur.com/wp-content/uploads/2019/12/www.drinkpreneur.com-tenzing-natural-yuzu-energy-in-a-can-tenzing-300x207.jpg 300w, https://www.drinkpreneur.com/wp-content/uploads/2019/12/www.drinkpreneur.com-tenzing-natural-yuzu-energy-in-a-can-tenzing-768x530.jpg 768w, https://www.drinkpreneur.com/wp-content/uploads/2019/12/www.drinkpreneur.com-tenzing-natural-yuzu-energy-in-a-can-tenzing-1024x707.jpg 1024w, https://www.drinkpreneur.com/wp-content/uploads/2019/12/www.drinkpreneur.com-tenzing-natural-yuzu-energy-in-a-can-tenzing-200x138.jpg 200w, https://www.drinkpreneur.com/wp-content/uploads/2019/12/www.drinkpreneur.com-tenzing-natural-yuzu-energy-in-a-can-tenzing-800x552.jpg 800w" sizes="auto, (max-width: 1063px) 100vw, 1063px" /></a>Ever wish you could have the energy to climb Everest? Or just to tackle your to-do list? Us, too. Tenzing Natural Energy could be the help we’ve been looking for! Inspired by Sherpa Tenzing, one of the first two men to summit Everest, Tenzing Natural Energy is an energy drink that is powered by plants and free of artificial ingredients and additives! Their energy elixir is inspired by the brews of the Sherpa people that combined electrolytes, caffeine, and antioxidants to give energy and drive! They launched their original flavor, which <a href="https://www.drinkpreneur.com/product-reviews/tenzing-natural-energy-drink/" target="_blank" rel="noopener noreferrer">we reviewed here</a>, in 2017 and now they’re back with a delicious, fruity take on Tenzing with their Raspberry and Yuzu flavor!</p>
<p style="text-align: justify;">Raspberry and Yuzu Tenzing starts with the same super-fuel that makes up the base of their original flavor: Himalayan Rock Salt, Indian Gooseberry, Green Coffee, Lemon Juice, Guarana, Green Tea and Beet Sugar. Then they add British raspberries and Japanese yuzu to give it a citrusy tart and sweet flavor that left us wanting more and more! The flavor is truly delicious, and with as much caffeine as a cup of coffee, it gives us a noticeable boost to get through our day. We love that it’s free of any artificial ingredients or sugars, and that each can has less than 50 calories and 5g of natural sugar! The Raspberry Yuzu flavor they’ve created is absolutely unique and a total treat for the taste buds, with just the right amount of fizz and not a HINT of synthetic-type fruit flavor. This drink has one of the most natural and true-to-fruit flavors, even among other all-natural drinks we’ve tried!</p>
<p style="text-align: justify;">Tenzing Natural Energy comes packaged in an attractive slim can with a graphic mountain peak illustration wrapping the can. We’re not sure Tenzing actually gives us the energy to summit Everest, but we don’t think all the coffee in the world could do that for us! We love that the can immediately hints at the drink’s connection to the Sherpa people. The original Tenzing comes in an aqua-blue can and the Raspberry Yuzu in a vivid pink, both of which will stand out in the best way on shelves! Even better? Their cans are 100% recyclable and BPA free, and 5% of their profits are invested in environmental projects! Tenzing is also GMO-free, sugar-free, vegan, vegetarian, and gluten-free. Tastes good to drink, feels good to drink!</p>
<p>For more information visit <a href="https://tenzingnaturalenergy.com/" target="_blank" rel="noopener noreferrer">Tenzing&#8217;s</a> website.</p>The post <a href="https://www.drinkpreneur.com/product-reviews/tenzing-natural-yuzu-energy-in-a-can/">Tenzing – Natural Yuzu Energy In A Can</a> first appeared on <a href="https://www.drinkpreneur.com">DrinkPreneur</a>.]]></content:encoded>
					
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		<title>The World’s First Energy Drink Certified by the Clean Label Project</title>
		<link>https://www.drinkpreneur.com/beverage-industry-news/ingredients/the-worlds-first-energy-drink-certified-by-the-clean-label-project/</link>
					<comments>https://www.drinkpreneur.com/beverage-industry-news/ingredients/the-worlds-first-energy-drink-certified-by-the-clean-label-project/#respond</comments>
		
		<dc:creator><![CDATA[DrinkPreneur]]></dc:creator>
		<pubDate>Mon, 16 Sep 2019 05:50:44 +0000</pubDate>
				<category><![CDATA[Ingredients]]></category>
		<category><![CDATA[Energy Drink]]></category>
		<category><![CDATA[Functional Beverages]]></category>
		<category><![CDATA[Soft Drink]]></category>
		<guid isPermaLink="false">https://www.drinkpreneur.com/?p=21422</guid>

					<description><![CDATA[<p>MATI Healthy Energy, the organic energy drink with the cleanest label and simplest ingredients, is now the first energy drink in the world to earn “Clean Label” certification and a Purity Award from the Clean Label Project, the leading non-profit organization that uses data and science to bring transparency to consumer product labeling. MATI put [&#8230;]</p>
The post <a href="https://www.drinkpreneur.com/beverage-industry-news/ingredients/the-worlds-first-energy-drink-certified-by-the-clean-label-project/">The World’s First Energy Drink Certified by the Clean Label Project</a> first appeared on <a href="https://www.drinkpreneur.com">DrinkPreneur</a>.]]></description>
										<content:encoded><![CDATA[<p style="text-align: justify;"><a href="https://www.drinkpreneur.com/wp-content/uploads/2019/09/www.drinkpreneur.com-the-worlds-first-energy-drink-certified-by-the-clean-label-project-0.jpg"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-21423" src="https://www.drinkpreneur.com/wp-content/uploads/2019/09/www.drinkpreneur.com-the-worlds-first-energy-drink-certified-by-the-clean-label-project-0.jpg" alt="The World’s First Energy Drink Certified by the Clean Label Project" width="1341" height="894" srcset="https://www.drinkpreneur.com/wp-content/uploads/2019/09/www.drinkpreneur.com-the-worlds-first-energy-drink-certified-by-the-clean-label-project-0.jpg 1341w, https://www.drinkpreneur.com/wp-content/uploads/2019/09/www.drinkpreneur.com-the-worlds-first-energy-drink-certified-by-the-clean-label-project-0-300x200.jpg 300w, https://www.drinkpreneur.com/wp-content/uploads/2019/09/www.drinkpreneur.com-the-worlds-first-energy-drink-certified-by-the-clean-label-project-0-768x512.jpg 768w, https://www.drinkpreneur.com/wp-content/uploads/2019/09/www.drinkpreneur.com-the-worlds-first-energy-drink-certified-by-the-clean-label-project-0-1024x683.jpg 1024w, https://www.drinkpreneur.com/wp-content/uploads/2019/09/www.drinkpreneur.com-the-worlds-first-energy-drink-certified-by-the-clean-label-project-0-200x133.jpg 200w, https://www.drinkpreneur.com/wp-content/uploads/2019/09/www.drinkpreneur.com-the-worlds-first-energy-drink-certified-by-the-clean-label-project-0-800x533.jpg 800w, https://www.drinkpreneur.com/wp-content/uploads/2019/09/www.drinkpreneur.com-the-worlds-first-energy-drink-certified-by-the-clean-label-project-0-600x400.jpg 600w" sizes="auto, (max-width: 1341px) 100vw, 1341px" /></a>MATI Healthy Energy, the organic energy drink with the cleanest label and simplest ingredients, is now the first energy drink in the world to earn “Clean Label” certification and a Purity Award from the Clean Label Project, the leading non-profit organization that uses data and science to bring transparency to consumer product labeling.</p>
<p style="text-align: justify;">MATI put its organic, craft-brewed energy drinks through state-of-the-art testing for more than 130 harmful environmental and industrial contaminants and toxins, joining companies like Once Upon a Farm and WICKED Protein Bars to achieve the certification.</p>
<p style="text-align: justify;">“Consumers are increasingly aware of exactly what they are eating and drinking – and looking for brands that they can trust,” said Eric Masters, CEO, MATI Healthy Energy. “MATI launched our organic certified products earlier this year, and the Clean Label Project certification was a natural next step in trust and transparency with our consumers. As the first energy drink in the world to earn the certification, we hope it will bring more attention to the simple choices that consumers can make every day to support a healthy and active lifestyle.”</p>
<p style="text-align: justify;">The Clean Label Project uses its accredited analytical laboratory to test products for more than 130 harmful environmental and industrial contaminants and toxins like arsenic, cadmium, lead, mercury, antibiotics, BPA/BPS and pesticides.</p>
<p style="text-align: justify;">“The food and beverage industry is on the verge of a fundamental paradigm shift when it comes to safety,” said Jackie Bowen, executive director, Clean Label Project. “The new arbiters of safety and quality are consumers, and a growing segment of these consumers care deeply about the long-term health effects of chemicals – both on and off the label. MATI is the first energy drink company to recognize the value of the movement of the clean product, and set a new definition of safety across its supply chain.”</p>
<p style="text-align: justify;">MATI is made with just a few simple, clean ingredients; including an organic blend of fruit juices, natural flavors and craft-brewed guayusa – a naturally caffeinated leaf known as the “tea of the amazon.”</p>
<p style="text-align: justify;">MATI continues to show momentum at retail, experiencing triple-digit growth and launching in more than 730 natural and specialty stores in 2019. The brand is currently the second-largest healthy energy drink in the Whole Foods Southeast region and recently launched in 45 Whole Foods locations across the Southwest.</p>
<p style="text-align: justify;">Since the creation of its first batch in a Duke student’s dorm room in 2012, MATI Healthy Energy quickly expanded to retail stores throughout the Southeast, including Whole Foods, Fresh Market, Earth Fare, Harris Teeter and via online retail on Amazon and its website.</p>
<p>Source: MATI Healthy Energy</p>The post <a href="https://www.drinkpreneur.com/beverage-industry-news/ingredients/the-worlds-first-energy-drink-certified-by-the-clean-label-project/">The World’s First Energy Drink Certified by the Clean Label Project</a> first appeared on <a href="https://www.drinkpreneur.com">DrinkPreneur</a>.]]></content:encoded>
					
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