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About Arshad Siddiqui

I have gained 18 years experience in Business Strategies ,Marketing, Sales & Distribution across FMCG, OTC and healthcare. Having worked in different industries and product categories, I have learnt to overcome complex business challenges and make high stake decisions. Working with highly competitive industries have helped enhance my analytical skills, consumer understanding skills. I am a person who is strongly driven by ethos “nothing is impossible” and all barriers are in person’s own mind. I believe that I am gifted with vision, determination and skills for high level of revenue building strategies. As an individual I use instinct, Judgment and timing to succeed, no matter how tough the situations are. My management style is “motivate, mentor and lead by example.

Understanding The Indian Palate

Most of us are introduced to a variety of beverages at an early age. At this stage, the consumption of most fruit-flavoured / fruit-based beverages (or indeed …

Food & Beverages – A Rising Star in India

India is a fast-growing and large emerging market. Although consumption patterns are changing, food and beverages still account for a substantial part of …