Author Archives

About Steve Osborne

I'm a brand design specialist with over 25 years experience, creating, re-positioning and extending brands for both corporate legends and smart challengers. The art of branding is to turn design signals into stories: Preferably ones that our brains link with life-saving, comfort-enhancing and mate-finding goals. I specialise in packaging because I'm fascinated by its unique role in branding: Simultaneously part of the product as well as a communication medium.

5 Golden Rules for Design Led Drinks Branding

Following my cameo role as a wandering mentor at this year’s Drinkpreneur event, here is a checklist for creating top-drawer branding and packaging for …

Craft branding 2.0: What to do now everyone’s at it

The rise and rise of small-scale craft brands is great news for consumers (who get innovative, high quality products in great-looking packaging) and design …

How to get your new soft drink idea to stand out

When I was a kid soft drinks were available in two forms: fizzy and squash. Squash came in orange, blackcurrant and lemon flavours and was boring, while …