Author Archives
Free U.S. Market Data Reports Shine Light On Opportunities
Two new U.S. market data reports were released recently that are available publicly (see links below). Our correspondent in the U.S., Steve Raye gives a …
U.S. Excise Taxes Lowered for Wine and Spirits
You may have missed this breaking news over the holidays, but the tax law that took effect January 1st included a surprise bonus to export wine and spirit …
Why IBWSS San Francisco is a Must Attend Event?
It can be hard to find the time in our schedules to take two days out to attend an industry conference, but the chance to get on top of key bulk wine and …
Seven Tips for Great Agency Client Relationships
When I first moved from the agency side to brand management, I held an onboarding meeting with my new advertising agency. The “manifesto” I shared with …
Brand “Story” vs. “Narrative”: Why the Difference Matters
In today’s hyper-connected world, brands are no longer rooted in feature-based USP’s or Positioning Statements. It’s all about how a brand connects …
Prosecco: Looking for Love in all the Right Places
I’m just back from a tour of Prosecco vineyards courtesy of the Italian Trade Commission and CIA/Agricoltori Italiani with a great group of colleagues. As …
