Durham Box’s new Nozomi single-pass LED inkjet digital press is currently being put through its paces in the run-down to Christmas, in producing short run campaigns and regional promotions. One such seasonal project passing through the corrugated manufacturer’s digital print facility has been consumer packaging and a unique advent calendar for Edinburgh Beer.
Established in the Scottish capital at the start of the pandemic, Edinburgh Beer is a collaboration project that supports Edinburgh’s craft breweries and raises charitable funds for local good causes. The initiative is based on the supply of beers from eight established Edinburgh craft breweries, which are then sold online in packs of 12 or 24 cans, as well as a 4-can cube pack. Purchasing beer from craft brewers in this way triggers a fair price payment to the breweries, in addition to a £1 for charity for every box purchased.
With designs produced by an Edinburgh-based illustrator, Durham Box used the single pass efficiency of the Nozomi press to provide a dynamic print solution for the beer packs. And for the advent calendar, produced as a box to hold 24 cans, a coated B-flute board was used – the substrate providing good protection with a high quality print finish and 100% recyclability. The complex design for the calendar, which included vibrant colours and black and white areas, was subject to a one-pass layering effect by the Nozomi, giving the visual effect of a spot varnish. For the calendar box construction, internal dividers were used for the cans to sit in, in addition to a speedy tear cutting rule to give a clean and precise opening experience.
Edinburgh Beer’s founder, Ben Wallace, said: “We were seeking a print solution that could do justice to the designs and they [Durham Box] have exceeded our expectations with a superb print finish, coupled with the flexibility of multiple print versions and relative short runs for all the variations of packs and the calendar. Our thanks to local illustrator Susie Wright for creating the stunning design.”
As one of the UK’s leading corrugated packaging manufacturers, Co Durham-based Durham Box has recently undergone a brand refresh, in addition to launching a new website that highlights the company’s significant investment in digital.
Commenting on the work for Edinburgh Beer, Durham Box’s regional sales manager, Paul Barker, said: “It was great fun working with Ben, who has a 100 ideas at once, but a meticulous eye for detail! This is another great project showing the versatility, quality and impact of products produced through the Nozomi press,”
Source: Edinburgh Beer