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ARMA Announces Official Launch

ARMA Sport Inc. (“ARMA”), an action and adventure lifestyle-driven brand founded by action sports industry veterans from Oakley, Spy, Dragon, and …

Haymakers Punch

Switchel is having a moment, and Haymaker’s Punch is bringing their best recipe AND an added boost. Haymaker’s Punch calls switchel “America’s original …

Deontay Wilder Partners With RECOVER 180

RECOVER 180, a premium beverage for functional hydration — made to optimize performance and recovery — announced today its partnership with a professional …

Refresh and Rehydrate with 7-Select Replenish™

7-Select Replenish™ is a new sports drink (isotonic) that contains no artificial sweeteners or high-fructose corn syrup. Available exclusively at 7-Eleven …

Performance Caffeine – The Ultimate Pre-Performance Energy Shot

I find it really hard to get out of my bed during this time of the year. Short days and long, dark nights are the reasons why I try to look for products which …

A Growing Appetite for Sports Supplement Certification

According to the 2015 Council for Responsible Nutrition Consumer Survey on Dietary Supplements, nearly 70% of Americans take dietary supplements. The Natural …

9 Things To Know About Kilde Protein Water

Kilde – a protein beverage brand based in Norway. Refreshing and easy-to-drink protein water brand contains 12 grams of collagen peptides per 0.4 litters. …

Interview: Bart Silvestro Joins ROAR Organic as COO & President

Almost two years ago I wrote an interview article for Roar electrolyte infused sports drink. At the time, Roly Nesi, the CEO at ROAR Organic told me an …

Core Power Signs Multi-Year Deal With Warrior Dash

Warrior Dash, the 5K obstacle course race that more than 3 million people have completed since 2009, and fairlife’s Core Power® have entered into a …

U.S. Retail Sales of Nutritional Shakes Projected to Rise

Retail sales of nutritional shakes and bars reached $9 billion last year after rising at an annual rate of almost 10% over the preceding five years, reports …