Nowadays, health and beauty is of great importance in our modern society. People are becoming more and more concerned about taking care of their bodies, which has lead to a major increase in the consumption of products that help to restore and maintain beautiful skin, hair and nails. The success of MINERVA Research Labs’ products has created a new market category – “liquid beauty supplements”.  Today I have the pleasure to speak to Tony Sanguinetti, Founder and Managing Director of MINERVA Research Labs Ltd.

Your business values science and research. What inspired you to start this business? How did the idea of creating beverages come to mind?

Everything started with a trip to Japan back in 2009. I became fascinated by the reverence Japanese women had for beauty as an art. In particular, I noticed that a holistic skincare approach was key to their youthful appearance and that their diet was an essential part of their daily beauty regimes. This inspired me to develop a line of products for the Western market, that encompasses the Japanese approach to youthful radiant skin.

The main ingredient in your products is collagen. What are the main benefits of this element?

The main ingredient of our product is hydrolysed collagen. Collagen is the most abundant protein in the human body and provides structural support for skin and other connective tissues like joints, ligaments and muscles. Collagen is responsible for the skin’s strength and resilience as well as the smooth, plump appearance of young healthy skin. Produced by special cells called fibroblasts that are found in the lower layer of the skin called the dermis, collagen production occurs continuously throughout our lives. However, with time collagen levels start to decline – there is a drop in production and an increase in degradation. The collagen’s structure becomes more fragile and brittle leading to a weakening of the skin’s structural support. The skin loses volume and firmness; it starts to thin and wrinkles begin to appear.

The hydrolysed collagen contained in our product is derived from Tilapia fish. It is treated to reduce its molecular weight by approximately 100 times and as a result the hydrolysed collagen (or bioactive collagen peptides) are small enough to be absorbed in the small intestine into the blood stream to be delivered across the body.

Once in the dermis the bioactive collagen peptides have a dual benefit: they provide the building blocks for the production for new collagen 2) plus it has recently been scientifically proven that they reactivate fibroblast proliferation which in turn increases collagen production.

What are the functions of your beauty supplement? In which way is it better than a lotion or serum?

GOLD COLLAGEN® products are liquid beauty supplements, a new generation skincare solution based on a unique blend of active ingredients such as bioactive collagen peptides and hyaluronic acid, chosen for their anti-ageing benefits. Our European Patented complex has been specifically developed to deliver a potent dose of bioactive collagen peptides together several other vitamins, minerals and active ingredients to the dermis. The advanced formulation and the liquid characteristics allow maximum absorption and availability. Once transported to the dermis the active ingredients (as mentioned) reactivate fibroblast proliferation hence combating the ageing process and helping maintain healthy skin, hair and nails by enhancing natural collagen production and increasing skin hydration as well as elasticity.

In summary the function of our beauty supplement is to provide the body with vital active ingredients in a convenient and effective drink to supplement our own diet and enhance the development of the healthy, more youthful skin, hair and nails.  GOLD COLLAGEN® is the perfect complement to creams and serums which act on the outer layer of the skin (epidermis); GOLD COLLAGEN® products actually reach the dermis and work from within helping the body to form new collagen structures to nourish and rejuvenate for youthful and beautiful skin.

Is drinking Gold Collagen enough to have flawless skin, hair and nails? Are there any other relevant factors? Do you have any suggestions for those who struggle with their skin condition?

The beneficial effects of our products have been proven in several clinical studies. For example, the daily consumption of GOLD COLLAGEN® has been proven to increase skin hydration (+12% in 3 weeks), reduce the appearance of wrinkles (-27% in 6 weeks) and improve skin suppleness (+20% in 9 weeks). In studies, consumers also reported an increase in skin radiance (72% agree) and smoothness (76% agree) with 89% saying that they would recommend the product to a friend.

Flawless skin, hair and nails depend on many factors, including our own genes, exposure to UVA light, pollution, stress, smoke and ultimately diet. However, factors like genetics, lifestyle, diet, prolonged exposure to the sun, and smoking also affect our skin.  Along with drinking GOLD COLLAGEN® products, women and men, particularly those over 35, need to pursue a healthy lifestyle.  Several customers have additionally reported improvements to certain skin conditions such as eczema and acne when taking GOLD COLLAGEN, however we advise all our customers to contact their physician to discuss their specific condition and address them with suitable treatments which may or may not include GOLD COLLAGEN^®.

Beauty is becoming more and more important to our modern society. How would you describe the significance of this feature? What is beauty to you?

To me beauty is about harmony. The criteria for judging beauty have recently been evolving to reflect specific cultures, roles in society and personalities. In an ever fast moving and fully digitalised society, appearance is definitely becoming a more important factor when one has to form an opinion about another person.

Many people say that nowadays, the view on beauty has become distorted. Do you agree with this statement? If not, why?

I cannot agree that the view of beauty has become distorted. Beauty is subjective and is influenced by and evolves with time, culture and society. Whatever beauty may have meant at any point in time, from thousands of years ago to the future, it will always reflect its current time even if not aligned with older views of beauty.

Tony Sanguinetti, Founder of MINERVA Research Labs Ltd.

It seems like your products are mostly oriented towards customers who are women. Are only women interested in these kinds of products? What about men? What is their perspective on health and beauty?

Perhaps, yes, woman can  spend much more time and money looking after their skin, hair and nails.  However, men are becoming more and more aware of their skin appearance. There is a growing demand for products addressing such men’s needs. A growing number of men are using skincare treatments to maintain their appearance and protect their skin; therefore, a reasonable number of our customers are men. They particularly enjoy our product ACTIVE GOLD COLLAGEN created for men and women with an active and busy lifestyle. According to Technavio latest research an ever increasing number of men are investing in skin care products such as anti-aging, sun protection, and anti-wrinkle products. For example, more than 40% of men in the UK, use facial moisturizers according to the Technavio report. As mentioned, from an analysis of our customer base we notice that more and more men start their day with a sip of Gold Collagen®.

At the moment, your product line is dedicated to skin, hair and nail care. Do you plan on extending your product range? If so, what sort of products would you like to produce?

I’m very proud of the success of our products which has created a new market category – “liquid beauty supplements”. The key values of MINERVA Research Labs’ products are: 1) innovative; 2) efficacious; 3) based on the best quality ingredients; 4) produced with best available technology and 5) clinically tested. We collaborate with several Universities in the UK and Italy to develop the most efficacious formulation and measure accurately the benefits provided by the new products.  At present we have several new product concepts in the pipeline. All product concepts undergo a thorough scientific analysis before they are launched. Until our pipeline products have been demonstrated to satisfy our strict testing procedure it is difficult to say which one will make it into the market.

Where do you see Gold Collagen in 10 years? Do you think that as time passes by, more and more people will be interested in health care and beauty? Do you think that market trends will change? If so, how?

MINERVA’s vision is to become a reference brand with a range of high quality, innovative products addressing beauty, anti-ageing and well-being. The future is very bright for MINERVA, as the global skincare products market is expected to grow significantly.  With the rise of an ageing population and an increase in appearance consciousness, I feel that the current trends will continue to drive the market.

For more information visit Gold Collagen.

Source: CLUO website

So what is CLUO? Who is CLUO target market?

CLUO is the UK’s 1st Health & Beauty drink made from the Superfood Moringa from the Moringa tree. Moringa exists in the UK in the form of powders, capsules, and teas bags, but until now there has not been a ready-to-drink beverage made from Moringa.

The essence of CLUO is that if you put quality good stuff in, you get quality good stuff out.  Its not rocket science.  Because CLUO is jam packed with minerals, vitamins, anti oxidants and all of your essential amino acids, if you put this into your body, your body will love you back. It has everything you need to give you beauty inside and outside. In addition to this, we have added Vit C and Zinc, which are both proven to contribute to the maintenance of healthy skin. This is why we say “Beauty Radiates from Within”.

The typical CLUO target market would be ladies who are any of these: 25+ female, into health & wellness, affluent, takes vitamins, professionals, goes to the gym, City focus, image conscious.

You have three different flavours. Do you have any plans to introduce new flavors? Which flavour is your favorite?

We are in new product development at the moment and we have another range in the pipeline that we are going to launch at Specialty & Fine Food Fair in September. Can’t tell you what it is yet, but we’re really excited about it so watch this space. My favourite is the Mango as I’m a tropical girl.

Why beauty and healthy drinks are getting more popular among consumers these days?

People are realising that you can put something onto your skin if you want to, to make you look better, but the best way to do it is to put the goodness into your body and let it shine outwards.  The beauty of CLUO (pardon the pun) is that even though it’s not a cure of any kind, it solves many problems simply because our bodies crave the minerals and vitamins etc and when it doesn’t get it, it doesn’t function properly, like a car with no oil.

Why did you use moringa as a functional ingredient?

My other hat that I wear is that of CEO of The Jarrett Foundation an international children’s charity.  When we were working in Jamaica, I stumbled across Moringa being sold in a local market.  I had never heard of it.  When I was told about it being known as the “Miracle Tree” and was told about its amazing properties, I decided to buy a bag as I was looking for something to help me stay healthy as I was recovering from Cancer.

When I got back I would boil the leaves every day until I got fed up, as it became a chore.  I just wanted to buy a bottle.  I searched high and low, but there was no such drink.  So I created one.

So what are your achievements so far with CLUO?

The first day of the business we won an Award at Food Matters Live 2015.  We won “Highly Commended” for Innovation.  We were voted for by 15 global companies including Tesco, Pepsico and Unilever.

Nowadays, social responsibility is a big thing. Tell us about CLUO charity program.

As mentioned earlier, I also run The Jarrett Foundation an international children’s charity.  When I went to The Gambia a few years ago I visited some schools and I was shocked to see that there were school that had absolutely no resources.  In fact they had no furniture either.  Some classes would be held outside under a tree.   Those lucky enough to have furniture, children were often sitting 5 and 6 to a bench made for 2.

I started with my daughters school and asked if you have anything that you are throwing away please will you contact me so that I can ship it to schools in The Gambia.  Well fast forward 6 years and we now collect school furniture from the London boroughs and we have kitted out 136 schools in The Gambia, Sierra Leone and Jamaica.  Furthermore we have saved 70,000 tones of school furniture and resources from going into UK landfill.

A percentage of every bottle sold will go to the charity to be able to ship more furniture to help the education of disadvantaged children in developing countries.

What the future holds for CLUO? Do you have a vision where you would like to see your brand 5 years from now?

I would like CLUO to be a global brand.  We have already had enquiries from Kuwait, Oman, Dubai, India and as far as Mongolia. In the UK I would like it to be listed in the fine food stores, health stores, gyms, chemists etc. so that it is easily accessible to this growing market.

You have fulfilled your dream and defeated Cancer. You could be an inspiration for many people. However, who was your inspiration?

I always wanted to run a business again.  I used to run one back in the 80’s and then I had kids, got diagnosed, started the charity etc. but it was still something that I wanted to go back to.  After beating Cancer I decided that life was too short and that I was not going to just talk about things any more, I was going to get up and try something.   I had this bucket list.  First stop start a charity.  After running the charity for 5 years I decided this would be a good time to start the business so that I could make the charity more sustainable.  So for me its really cool that it ticks 2 boxes: – I get to run a business again (tick) and make money to help lots of kids globally (tick) result!

Do you have any tips for our drinkpreneurs?

Get yourself lots and lots of advise re manufacturing. If you get it wrong it will cause you unnecessary time and money to unpick and many sleepless nights just to get back to the start. As we found out, but that’s another story for another day.

For more information visit CLUO Beauty Drink website.

Source: Bliss Juice official website

Nowadays, there are so many different choices when it comes to juice products. From well known tetra-packed juices made from juice concentrate to natural, high quality balance juice smoothies. Today, I am talking with Louise Disley Founder & Director of Bliss Juice. Enjoy!

It has been almost 3 years since You have launched Bliss to the market. Right now it’s available in many England parts. However, there was time when Bliss was just in Your mind. Could you tell us the very beginning of Bliss? How did you came up with such idea?

I was really getting into juicing and was fascinated by how beneficial & convenient drinking fruit & vegetables was for you.  However it can be really time consuming to make your own being a mum so I’d look to buy some from the shops.  I was shocked by the offering and how high in sugar the ones on the shelf were and the lack of true products that contained a good amount of vegetable in, so I decide to make my own again and offering to to friends & family to get there thoughts…..and they loved them!

At the very beginning, what kind of difficulties did you expected during development and release of Bliss? What Bliss has that other brands don’t?

Bliss is a unique product in what is becoming a complex market, we’re keeping our message simple that fruit & vegetable juices are good for you in a balanced portion which keeps natural sugars & calories low.  We have as much as 50% lower natural sugar content than many of the brands on the shelf today, whilst maintain great, refreshing taste.

At the first sight it seems that Bliss target market should be young women, who are concerned about healthy lifestyle. Can you describe the “ideal consumer”?

Eventually we want everyone to be our customer but initially Our ideal consumer is someone who is conscious about the nutritional value of the products they eat & drink, so they can appreciate the uniqueness of Bliss in comparison to other brands.

Since Bliss has been in the market for almost 3 years, what was the hardest during this time? Did your predictions before release were right? Or did Bliss outcome your expectations?

The hardest is the education process that fruit & vegetable juices need to be balanced to be most beneficial to the consumer.  However with the amount of stuff in the public eye about sugar etc this is becoming easier.

Right now Bliss available in England. Do you have ambitions to spread all over United Kingdom and even in other Europe countries? If so when do consumers could expect to be reached in other countries?

We’re totally commited to the UK at present and providing a valid solution to the confusion around the juice category at present.  We plan to reach other countries over the next few years but are solely focused on become a household name in the UK first.

Can you tell us more about juice cleanse system? If I am correct there are 4 different types of them. What differences do they have compering each other?

We actually have 5 juices for the cleanse, this range of ingredients provides such a mixture of vitamins & nutrients that compliment each other and are designed to restore and heal our most prized possession – ourselves!. Our juice cleanse is a simple way to bring yourself back the basics of life and food – incorporating all natural, easy-digested, nutrient-dense juices into your daily routine in the most convenient way possible.

As a young, beautiful woman, who was enough brave to start her own beverage business, what did you learned about yourself during this time? What advises could you give to our readers?

It’s all about belief, I know we have a unique product and can help many people enjoy the right kind of juice in the most convenient way possible. If your belief & passion for your product is strong enough then everything else is a bit easier.  You have to enjoy the journey (or rollercoaster some days) and to do that you have to believe you are helping making peoples lives better through your product.

Check out Bliss Juice website.

Beauty drinks are getting more and more popular among consumers due to convenient consumption and their benefits. In 2014 AMC Innova and Nature Bisse have jointly launched the beverage line Beauty & Go. Innovative product line consist of 4 different taste beverages in order to maintain healthy and clean body. All beverages are gluten free, furthermore, there is no sugar added. These qualities makes product more reachable for people with health issues.

BEAUTY & GO are bioactive beauty drinks that combine a high concentration of ingredients beneficial to health such as collagen, hyaluronic acid, spirulina algae, baobab, aloe vera, vitamins and minerals along with MacroAntioxidants®, a breakthrough ingredient used now for the first time in a drink.

Beauty and Go are filled in 250 ml wide neck PET bottles. It’s the first Beauty potion which brought beverage products with MacroAntioxidants into todays market. Four different tastes brings different qualities: Radiance, Skin Revive, Vitality and Detox. All products have 35 kcal except Skin Revive line. There are no artificial colourants or preservatives which makes Beauty & Go more suitable for consumers seeking for natural and healthy products.

Radiance

Skin protecting drink with MacroAntioxidants. A bottle with pink shrink sleeve is filled with red grape, rosehip, green tea, collagen and hyaluronic acid. Radiance line product is rich in vitamins A, B3, B7 and C. A and B group vitamins are well known for their benefits to our skin. Vitamins C contributes to collagen formation which is well known for its irreplaceable benefits for skins beauty. Brown beverage colour comes from red grape, apple and pear juices.

When you open the bottle the first thing you can notice is strong red grape smell. Although the taste is a mix of red grape, green tea and rosehip. Talking about rosehip it’s one of the richest  Vitamin C source  which can be found in the nature. Rosehip is an unconventional ingredient which makes this product to outstand others similar products.

Radiance is beverage created to drink starting your day. It suppose to help your skin remain radiant event after several hours which is really important to nowadays women. Natural Grape seed extract, Collagen and Hyaluronic Acid, help to protect skin from external and internal aggressors, making it look smooth and keeping it healthy. It is important to mention that Radiance contains Aloe Vera pulp which is well known for its significant regenerative, scar-healing properties.

Detox

Green shrink sleeve on the bottle and green beverage inside, sends the message about vegetables inside. And when you look at the label, you could clearly see that Detox drink contains quite high  percentage of pressed vegetable and fruit juices. Skin purifying drink consist of cucumber, spirulina, artichoke, collagen and hyaluronic acid. Spirulina algae extract is uncommon ingredient because of its specific taste. Product is filled with cucumber and apple juices and enrich with broccoli, dandelion and spinach extracts. Even though, broccoli isn’t the most favorite vegetable, it’s one of the most healthy products you can find.

The smell definitely is a mixture of cucumber and broccoli. The first sip brings strong cucumber taste, afterwards comes bitter aftertaste of spinach. Although, it isn’t very strong because citric acid reduces the bitterness of vegetables which contains Detox.

Detox is beauty potion created to help consumer skin to recover after couple days of ,,excess”. Combination of ingredients helps properly absorb nutrients. The main purpose of Detox is to help against skin aging and maintain clean body.

Vitality

Yellow bottle sleeve associates with tropical fruits and as the packaging says, product contains pineapple, gingko biloba, guarana, collagen and hyaluronic acid. Gingko biloba is well known for its  benefits. Scientist have studied its impact on human cognitive functions. Guarana for instant is well known as natural energy source and can be found in many soft and energy drinks.

The smell of Vitality is sweet and raises desire to taste the drink. If you will rely on smell, you will be expecting taste similar to pineapples and mandarin. However, the first sip brings pineapple with strong gingko biloba taste. Bittersweet taste with green tea aftertaste makes you want more and more of Vitality.

Vitality is created to help you keep your energy and concentrate during important events. Guarana and Citrullina will give healthy, full of energy and radiant skin look. With the taste rising desire to taste it again, Vitality is something you will want to drink frequently.

Skin Revive

Red bottle with dark red turbid beverage inside, which reminds pomegranate and raspberry contains beverage intend to revive human skin. Pomegranate, raspberry and hibiscus together with collagen and hyaluronic acid helps to fight with aging skin.

Skin Revive is the last product during the day you should drink. Functional ingredients should improve skin’s elasticity and make it firm.

To sum up, all four beverages is mainly design to maintain beautiful skin condition and fight against aging. Even though beauty drinks is still doubtful beverage type, however, the market seems to giving more and more attention to it. Increase in beauty potion consumption shows the need of these types of products.

Visit Beauty & Go website.

• Promotes healthy radiance and even skin tone

Symrise launches SymVital^® AR, which is a 100 % pure and natural ginger root extract. SymVital^® AR is proven to significantly improve the skin texture and smoothness of stressed skin, smoothing wrinkles and enhancing complexion regularity in three weeks. It also helps to reduce signs of sun damages in less than two weeks.

It is widely known that the sun accelerates the appearance of wrinkles and promotes sagging and dullness of skin. 78 % of consumers would like to prevent these signs. For many, uneven skin tone can be a source of shame. 58 % of consumers feel bad with an uneven skin tone. The demand for skin perfection is rising in women of all ages. In their thirties, female consumers long for luminous skin without imperfections, irregularities and fine lines. Women aged 45-plus focus on luminous skin as well with the increasing emphasis on wrinkle reduction.

To address these concerns, Symrise has developed SymVital^® AR, a 100 % natural ingredient from ginger root. The spice has a long history of use for food and pharmaceutical application. More than 3,000 years ago, the Chinese and Indians first cultivated ginger. It is part of many traditional remedies all over the world for its multiple properties, e.g. in TCM and Ayurveda. It has a wide variety of medicinal, pharmaceutical and cosmetic effects including anti-inflammatory, sedative, antibiotic, antioxidative, antiseptic and stimulating.

Symrise uses an eco-friendly process to extract the main components of ginger with soothing and antioxidant activity. Thanks to a multistep separation process the final extract is enriched with the two main compounds responsible for the benefits in skin care application.

The versatile skin beautifier SymVital^® AR is suitable for all complexions and ages. It protects and improves skin smoothness, complexion regularity and homogeneity of the challenged and stressed skin. Antioxidant and soothing activities provide skin protecting and caring properties. SymVital^®AR is proven to significantly smooth wrinkles and even the skin tone in 21 days and also help to reduce signs of sun damages in less than 2 weeks.

After 56 days of using a cream with 0.2 % SymVital^® AR twice daily, the product significantly decreased the appearance of UV spots compared to a placebo product. This was confirmed by 74 % of the users. These results prove a protective effect of the product against UV spots likely to appear over time by fading them before they become visible.

Dr Marielle Le Maire, Global Product Director Life Essentials at Symrise, describes the product: “We have developed SymVital^® AR to allow our customers to create products that significantly beautify skin tone and texture and therefore become a real ally for skin of all ages. Additionally, the pure natural ginger root extract underlines our approach of using natural raw materials. We will continue to develop suitable skin care solutions to meet the consumers’ wishes for effective & natural cosmetics – today and in the future.”

Source: Symrise Press Release

It was a unique opportunity to meet David Beardmore – the senior buyer for soft drinks and juices category from Tesco’s and to deliver your sales pitch for a concept product and hear his honest and constructive critique. The panel of mentors, judges and speakers during the event was unexpectedly high profile – combined with FMCG marketing and design experts, who created, worked with and reinvented brands for P&G, Coca-Cola, Unilever and Tesco’s, VC and Financiers, who funded many food and beverage companies over the last 10 years and participated in shaping the industry as it is, distribution professionals, who carried many brands to the shelves of the major retailers as well as to the independent outlets.

It was an invaluable experience for the 20 new brand owners, who had a chance to speak directly with all of the mentors, including Richard Reed – co-founder of the Innocent drinks and JamJar investments. Most of the brands were only in their concept stage and were able to apply changes before their first production batches.  Everyone is aware how fast can the money burn in this industry and how important might any minor twist or tweak be, so we are looking forward to following DrinkPreneur Events!

It was extremely difficult for the panel to decide who was worth to be nominated as the winning brand of the day as all 20 of them seemed to be worthy of the shelf space. Out of the 20 finalists these brands were awarded with the valuable prizes established by DrinkPreneur partners and Sponsors.

2^nd, 3^rd and 4^th places and prizes established by Windfall Brands, MyDrink Beverages and Honey Creative were awarded for:

Smooch Smoothies – the unique packaging and product combination together with great design and a healthy business model was what dragged the attention of the high profile judges. The liquid breakfast and liquid snacking idea was out there in the market for a while, but Smooch managed to bring it to another level and deliver amazing product that they can’t wait to introduce to the European consumer.

Bella Berry – an exceptional beauty drink for the masses created by the founder of this product Suzanne Baker who was able to prove her product to be one of the future household items for both men and women. It is a unique and healthy concept that could be consumed on any occasion as a delicious refreshment and provide the functional health benefits for skin. We can’t wait to get our hands on the drinks that help us to shine from within.

Vegesentials Vegetable smoothies – Vegesentials Range has been innovatively combining the best of both fresh fruit and super veg in perfect balance for better nutritional value in deliciously raw mouthwatering smoothies and juices. 100% free from: Added sugar, water,  additives, pre-packaged or artificial ingredients, dairy, gluten, concentrates, preservatives, ascorbic acid or heat pasteurisation. Made from scratch and conveniently packaged fresh wholesome fruit and nutritious vegetables, cold pressed and cold pressurised for the best taste, nutritional value and exceptional quality.

The winner of the event who was rewarded by Tesco’s, BlueBox corporate finance, FoodBev Media and Compare The Wholesaler was OOb:

OOb  Bubble tea – Inspired by Taiwanese Pearl Tea and tapping into the recent bubble tea trend, OOb is the first brand of its kind to provide pearl tea in a ready-to-go format in the UK.

The OOb range is available in three flavours: apple green tea & lychee pearls, cranberry green tea & acai pearls, and mango green tea & acerola pearls.

All OOb drinks are made in the EU using handpicked ingredients and are full of antioxidants and vitamins harnessed from green tea leaves and ‘super fruits’, with one bottle offering 100% RDA of eight vitamins.

“After 14 months of extensive research and development, we are excited to bring to the market a truly unique and nutritious product,” said OOb founder Leonardo Laforgia. “Having tried my first pearl tea in Cambodia, I was determined to bring a similar product to the UK, as I knew there was a gap in the market for a drink of this kind.

Trying OOb is an amazing experience that left everyone on the Judges panel without any doubt that it has to be awarded with the winner title. It is innovative, convenient, well designed and delicious! We hope to see the product on the shelves this summer already.

DrinkPreneur Live 2014 was an incredible success that will be held next year again. Anyone interested in becoming a part of it please get in touch: kas@drinkpreneur.com