Nowadays, there are so many different choices when it comes to juice products. From well known tetra-packed juices made from juice concentrate to natural, high quality balance juice smoothies. Today, I am talking with Louise Disley Founder & Director of Bliss Juice. Enjoy!
I was really getting into juicing and was fascinated by how beneficial & convenient drinking fruit & vegetables was for you. However it can be really time consuming to make your own being a mum so I’d look to buy some from the shops. I was shocked by the offering and how high in sugar the ones on the shelf were and the lack of true products that contained a good amount of vegetable in, so I decide to make my own again and offering to to friends & family to get there thoughts…..and they loved them!
Bliss is a unique product in what is becoming a complex market, we’re keeping our message simple that fruit & vegetable juices are good for you in a balanced portion which keeps natural sugars & calories low. We have as much as 50% lower natural sugar content than many of the brands on the shelf today, whilst maintain great, refreshing taste.
Eventually we want everyone to be our customer but initially Our ideal consumer is someone who is conscious about the nutritional value of the products they eat & drink, so they can appreciate the uniqueness of Bliss in comparison to other brands.
The hardest is the education process that fruit & vegetable juices need to be balanced to be most beneficial to the consumer. However with the amount of stuff in the public eye about sugar etc this is becoming easier.
We’re totally commited to the UK at present and providing a valid solution to the confusion around the juice category at present. We plan to reach other countries over the next few years but are solely focused on become a household name in the UK first.
We actually have 5 juices for the cleanse, this range of ingredients provides such a mixture of vitamins & nutrients that compliment each other and are designed to restore and heal our most prized possession – ourselves!. Our juice cleanse is a simple way to bring yourself back the basics of life and food – incorporating all natural, easy-digested, nutrient-dense juices into your daily routine in the most convenient way possible.
It’s all about belief, I know we have a unique product and can help many people enjoy the right kind of juice in the most convenient way possible. If your belief & passion for your product is strong enough then everything else is a bit easier. You have to enjoy the journey (or rollercoaster some days) and to do that you have to believe you are helping making peoples lives better through your product.
Check out Bliss Juice website.