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How to get your new soft drink idea to stand out
When I was a kid soft drinks were available in two forms: fizzy and squash. Squash came in orange, blackcurrant and lemon flavours and was boring, while …
Emerging Markets Ali Khan-Bajauri: Is there a short-cut to Brand Building?
In a mature-developed regulated economy, the MOST critical aspect of brand building will always be marked by Consumer TRUST and credibility of Brand …
