Tag Archives
Arizona Dairy Farmers Support Education With Milk Mustache Contest
The estimated 1.5M gallons of milk produced by Arizona dairy farms each day fuel a lot more than strong bones and healthy teeth! For nearly 50 years, Arizona …
Enovation Brands, Inc. Launches Zamaca
Enovation Brands, Inc. is pleased to announce the introduction of Zamaca to its product line up. Zamaca is the initial offering in the importers newly …
Playboy Launches Search to Find the Best New Bars in America
Every year, the editors at Playboy search the U.S. for the top new places to get a good drink – the spots where they take making a good drink seriously, but …
Sterling Named Official Wine Sponsor Of The 68th Emmy Awards
Sterling Vineyards, one of the most iconic and celebrated wineries in Napa Valley, will provide the exclusive wines for the Television Academy’s 68th …
Seven Tips for Great Agency Client Relationships
When I first moved from the agency side to brand management, I held an onboarding meeting with my new advertising agency. The “manifesto” I shared with …
Taiwan whiskymaker ‘arrives’ in New York
Some of the 330,000 daily visitors to Times Square over the next five months may see an unusual whisky beaming down on them from not one, but 11, of the …
Win a Piece of NASCAR History From E-hydrate & Derrike Cope Racing
Yesterday, E-hydrate, the maker of natural Protein On-the-Go, announced their latest NASCAR sponsorship, and with it an online sweepstakes. The sweepstakes …
Herradura Ultra Launches New Campaign “Sound of Smoothness”
Tequila Herradura Ultra is thrilled to announce a new global creative campaign, “Sound of Smoothness.” Featuring mesmerizing visuals paired with …
SoBe Launches Two New Flavors – Midnight Mojito and En Fuego
SoBe is turning 21 this year and launching the “#SOBENotSorry” campaign, a celebration of its 21st birthday, and releasing two new, unique, …
Brand “Story” vs. “Narrative”: Why the Difference Matters
In today’s hyper-connected world, brands are no longer rooted in feature-based USP’s or Positioning Statements. It’s all about how a brand connects …
