Tequila Herradura Ultra is thrilled to announce a new global creative campaign, “Sound of Smoothness.” Featuring mesmerizing visuals paired with upbeat audio, the campaign literally illustrates Ultra’s smooth quality. The campaign’s cymatic approach balances science and art, depicting sound frequencies reverberating through the crystal clear tequila, suspended above a speaker.
“We’re excited to launch a campaign that brings Ultra’s ‘beyond smoothness’ character to life,” said Liz Edwards, Senior Brand Manager, Tequila Herradura. “The new ‘Sound of Smoothness’ campaign reinforces how Ultra is perfect for high-energy and celebratory occasions.”
“Sound of Smoothness,” will roll out across global markets throughout 2016. The U.S. “Sound of Smoothness” campaign comes to life through a number of elements including:
Tequila Herradura Ultra relied on the creative minds from Agency of Record GREY Canada to develop and produce the campaign. Massive Music, a global company that produces and composes custom music, collaborated with Tequila Herradura Ultra to create the custom track, “Sound of Smoothness.”
“Ultra is a Tequila for people who love the night life. Music, rhythm, light, excitement,” said Joel Arbez, Executive Creative Director at GREY Canada.”So what we wanted to do was bring that whole vibe together with the product itself, and cymatics was the perfect way to do it.”
For more information visit Tequila Herradura Ultra website.
Source: Tequila Herradura