SoBe is turning 21 this year and launching the “#SOBENotSorry” campaign, a celebration of its 21st birthday, and releasing two new, unique, refreshingly bold flavors – Midnight Mojito (Blackberry Mojito) and En Fuego (Spicy Limeade). SOBE’s 21st birthday celebration with Charli XCX in partnership with Elite Daily will be held at the SLS Las Vegas Hotel & Casino on Saturday, September 3 over Labor Day weekend.
“SoBe is a brand with a great legacy and we’re excited to celebrate 21 years of delicious, unique concoctions and bold flavors.
With the launch of the ‘#SOBENotSorry’ campaign, we’re marking the occasion in a big way with the help of Charli XCX at our 21st birthday bash in Las Vegas and the launch of two new flavors for all the adventure seekers out there,” said Christine Ngo Isaac, SOBE Brand Lead. “These new flavors, Midnight Mojito and En Fuego, taste amazing, have less calories and sugar per serving and are packed with Vitamin C.”
“I’m really excited to be coming to Vegas to play for SOBE,” said Charli XCX. “I can’t wait to party with everyone and try all the new flavours! See you guys there.”
Emily Ingram, Publisher, Elite Daily said “EliteDaily.com is delighted to partner with SOBE on its 21st birthday with Charli XCX at the SLS Las Vegas. Americans have enjoyed SOBE for 21 years and we’re honored to celebrate this milestone event with them.”
Want to Celebrate SOBE’s 21st Birthday at SLS Las Vegas with Charli XCX?
Through mid-August, fans can show us how they are celebrating SOBE turning the big 2-1 by entering into a national sweepstakes for a chance to win one of 10 SOBE prize packs or a Grand Prize trip to the SOBE 21st Birthday Party at the SLS Las Vegas over Labor Day weekend:
Visit: Visit the SOBE Sweepstakes website to learn the official rules of the # SOBENotSorry national sweepstakes.
Tag: Take a photo of yourself with any SOBE ELIXIR® or SOBE Tea product and post the photo on your personal Instagram account with hashtags # SOBENotSorry and #SLSLasVegasSweepstakes.
Win: You could win a trip to SOBE’s 21st Birthday Party at the SLS in Las Vegas and other cool SOBE prize packs.
Fans can also visit this link to RSVP for the free #SOBENotSorry 21st Birthday bash!
For more information visit SoBe website.