The product line will consist of four flavors including Black Cherry, Blue Raspberry, Triple Berry and Citrus Burst to rehydrate and recharge consumers. The modern design of the new bottle, sleek packaging and water drop logo align with Hydrive Energy Water’s mission to provide hydration with both function and flavor.

“Hydrive Energy Water has been reinvigorated to reflect what consumers want from an enhanced water – great flavor, zero calories and an energy boost to suit their busy, on-the-go lifestyle,” says Thomas Oh, SVP of marketing for Big Red, owner of Hydrive Energy Water. “Hydrive Energy Water’s new formula provides health-conscious consumers with the flavor and function they want without the calories and sugar that they don’t.”

Source: Hydrive Energy Water

Vitamins and Minerals Widely Used Ingredients in Flavored and Functional Water

In 2015, the vitamins and minerals segment accounted for a share of around 90% in terms of volume. Exhibiting a 7.1% CAGR by volume, the segment is also projected to emerge as one of the most lucrative investment options for players in the Brazil flavored and functional water market.

Based on the nature of flavored and functional water, non-carbonated beverages are likely to retain their dominance in the market, registering a high growth rate in terms of value as well as volume.

On the basis of distribution channel, the retail store segment is expected to lead the Brazil flavored and functional water market throughout the forecast period, with e-commerce exhibiting strong potential.

Regionally, south-east Brazil is expected to make a significant contribution to the revenue of the flavored and functional water market through 2024, with a 38.2% value share at the end of the forecast period.

On the other hand, north-east Brazil is anticipated to register a high CAGR of 7.8% between 2016 and 2024, highlighting the immense potential this region presents.

Regulatory Limitations Restricting Market Growth

Carbonated water, which contains caffeine and phosphoric acid, has been known to cause digestive problems leading to weight gain and heart burn. As a result, consumers have been slowly but surely shifting from sugar-sweetened carbonated drinks to healthier low-calorie beverages. This has driven companies to focus on the development of flavored and functional water.

“Consumers in Brazil have been growing increasingly conscious about their health and well-being and this is a key factor driving the demand for and sales of flavored and functional water,” the author of the report finds.

In contrast, stringent regulations related to the packaging of flavored and functional water poses a moderate threat to the market in Brazil. The Brazilian Association of Technical Norms (ABNT), for instance, mandates all consumer packaging, including cans or PET bottles, to be certified. Manufacturers are also individually responsible for the recycling and disposal of all packages and containers that pose any environmental threat to the nation. This proves to be a hassle for most suppliers.

“The Brazilian Health Surveillance Agency has also laid down certain regulations for the commercialization of flavored and functional water, which includes limits for adding certain ingredients such as sodium, potassium, and magnesium in the composition of flavored water,” the TMR analyst states.

Source: Transparency Market Research

The vitamin water line offers 4 different flavours with matching functions.

Ginseng and Orange

This drink has a slightly turbid, whitish appearance. It contains magnesium and B-group vitamins including biotin, B3 and B12. Its main function is relaxation. Opening the container releases a slight orange aroma, and the taste is not too sweet but slightly bitter, with a very delicate note of ginseng. It has only 17 kcal per 100 ml. The drink itself is refreshing and has 33% of the daily recommendation for magnesium..

Citrus fruit

This beverage is loaded with B-group vitamins, vitamin C and glucose. Its yellow colour matches the main flavours. After opening the container, you can notice a pleasing and strong aroma of various citrus fruits, but the taste itself is a bit less intense than the aroma. The main flavour that comes through is not too sweet or too bitter. Each 444 ml bottle contains 100% of the daily recommended amount of vitamin C.

Dragon fruit and raspberry

This is an energy drink with an interesting flavour combination. The energy comes from its guarana extract and natural caffeine, with help from the B vitamins. This drink’s beautiful red shade is well aligned with its type. After opening it, you notice a strong fruit aroma that’s sweet but also unique. Tasting it, you can identify raspberry and dragon fruit that combine very well. A very well-balanced taste profile is not too sweet or too bitter, just highly refreshing.

Ginseng

This beverage is designed to improve concentration and focus. The main functional ingredients are natural caffeine and B-group vitamins. Opening the container releases a very slight herbal aroma. Tasting the drink, you can identify mint and ginseng notes, and they go very well together to form a delicate taste. The beverage has a slightly yellow hue with no turbidity or sediments.

All of the offerings in this line are produced using natural flavourings and natural extracts, with no added preservatives. Each is a refreshing drink with a mild aftertaste.

The relaxation line has three different flavours in very innovative plastic cans.

Hop and lemongrass

This drink has a slightly turbid appearance and a pale yellow hue. After opening the can, you can detect an aroma that is both light and refreshing. Tasting the product provides a crisp sensation of herbal notes. This beverage is very well-balanced; it’s not too sweet and not too bitter. The main functional ingredient is L-theanine, which is found in green tea extract. The 48 mg of L-theanine per 100 ml definitely deliver an effect on the human body that helps one to relax.

Orange Melissa

With a strong aroma, this drink’s taste profile is a bit unbalanced and a little too bitter. Tasting it, you can definitely identify Melissa as a main note, which is very pleasant. Its functional features are the same as the other two relaxation beverages.

Mint and black lilac

Opening the can releases a superbly unique aroma. The main notes are floral. Tasting it, you notice the mint as the strongest flavour and additional floral notes as secondary. Overall, the flavour is well balanced, invigorating, and unique, although the mint flavour tastes a bit artificial.

This entire product line is packaged as handy plastic cans in a 315 ml size, with an attractive and unique look and design.

For more information visit Enjoy Vibe website.

7 Healthy Habits for Fall Fitness

1. With cooler temps comes the temptation to indulge in comfort foods. Remember that it’s OK to satisfy those cravings but keep portions in control.
2. From the start of school to the kickoff of new sporting seasons, fall is a time of fresh beginnings. Get your own start on a healthier lifestyle by kicking unhealthy habits such as smoking.
3. Make the most of these last few months to enjoy seasonal fruits and vegetables. Try new recipes featuring options such as apples, pears, pumpkin and squash to enjoy the natural goodness of fresh produce and add some variety to your typical diet.
4. Colder weather may bring relief from the heat, but it also brings cold and flu season fast on its heels. Practice good hygiene and wash your hands often to minimize your exposure to germs and illness.
5. Commit to a workout routine. Whether that means investing in the proper home workout equipment to have at home or securing a gym membership (or a combination of the two), pledge to make time for a workout most, if not all, days of the week.
6. Set a good example for the youngest members of your family by finding ways to get the whole crew involved. Take a walk or bike ride, or organize a game of backyard ball to get those feel-good endorphins going.
7. Poor sleep not only drags you down, it can raise your risk for numerous medical problems. Set a bedtime that allows you plenty of rest and stick to it. Also eliminate as many factors as possible that can disrupt your sleep, such as the TV, music and lights.

Electrolytes for Fitness

During a workout, you lose more than just water when you sweat – you also lose electrolytes. If you don’t replace what you lose, you can become dehydrated, decreasing strength, reducing endurance and delaying muscle response. Water alone doesn’t contain electrolytes, so you need a beverage enhanced with electrolytes like Propel Electrolyte Water. With 9 available zero-calorie flavors, it’s the only national water brand with enough electrolytes to replace what you lose in sweat. Learn more at propelwater. com.

Performance Training for a Healthy Lifestyle

Building healthy habits, strength and endurance is possible with the T618 Nautilus Performance Series Treadmill, which is perfect for home workouts. With a full suite of training programs, including interval training, weight management and other customized workouts, this powerful machine features an exclusive cushioning system, a gym-quality running path and an easy-folding deck. Bluetooth connectivity allows users to share data with the free Nautilus Trainer app, which automatically syncs with popular fitness apps. Learn more at nautilus.com.

Best Foot Forward

Keeping in shape requires keeping your feet in motion, but without proper footwear you can find your energy sagging and muscles straining. This is especially true for runners, whose feet take a real pounding. Look for a shoe that fits well in both the heel and instep, fitting snugly but not restrictive. Remember that feet swell during a run, so be sure you have ample room in width and length. Also be sure the shoe offers enough flexibility to give without causing blisters or rubbing uncomfortably while you’re running.

Source: Nautilus

A Sporting Way to Get More Cardio

Keeping sports equipment handy makes it easy to incorporate more exercise into your daily routine. Assemble a variety of sporting goods to create some variety in your workout, and be sure to include options you can enjoy solo, with a partner or with a group of friends. An assortment of balls for games such as basketball, football, soccer and softball are simple ways to get in an extra cardio workout. Jump ropes, resistance bands and free weights are also handy to have around the house when inspiration to mix up your workout routine is necessary.

Source: Family Features Editorial Syndicate

Source: ARYA Curcumin+

Just C, Inc. announces the launch of ARYA Curcumin+ Beverages and Daily Antioxidant Gummy Chews. Both lines contain ARYA’s Curcumin+, providing 27 times the absorption of regular curcumin.

Curcumin, the bioactive ingredient in turmeric responsible for its yellow color, has been touted for centuries as a natural antioxidant and anti-inflammatory. It recently became the number one rising star among food trends according to Think with Google. Over 11,000 published studies on the health benefits of curcumin and turmeric can be found online at the US National Library of Medicine.

Comprising only 3-5% of the turmeric root by weight, curcumin is highly water insoluble and very little is absorbed by the body. ARYA’s proprietary Curcumin+ solved the solubility and absorption issues and eliminated the turmeric aftertaste. The ARYA drinks, specially blended with natural ingredients and flavors like Citrus, Lemon-lime, Mixed Berry, and Tropical, and the delightful mango gummy chews are designed to appeal to consumers who seek great tasting products with the wellness benefits of curcumin or turmeric.

Each Blend also focuses on a different set of lifestyle goal, namely: Sports, Energy, Immunity and Radiance. “With the exception of the Sports Blend, our drinks are only 5 calories, and naturally sweetened with minimal or zero added sugar,”

said George Uy, CEO and Founder, stressing the brand’s adherence to the most recent Dietary Guidelines for Americans, which strongly recommends limiting daily caloric intake from added sugars to less than 10% of total. Added sugar, saturated fat, trans fat, and high sodium intake were cited as ‘of particular public health concern’ in the United States.

Most recently, observational studies, involving tens of thousands of participants followed for decades were published in major scientific & medical journals which showed consumption of antioxidant-rich food with known anti-inflammatory properties such as coffee, olive oil and spices, are associated with significant health benefits.

“We believe that including food supporting a healthy defense against inflammation such as curcumin, as part of your diet together with a physically active lifestyle, is an important health consideration for all ages. ARYA Curcumin+ may help to recalibrate your body daily and combat unhealthy inflammation triggered by diets rich in sugar and saturated fat, weight gain, physical inactivity, chronic stress, smoking, and sleep disorders,” said George Uy.

For more information visit ARYA Curcumin’s website.

Source: Flaunt / Robin Harper

WTRMLN WTR, the pioneer in cold-pressed watermelon water, announces today that entertainment icon and entrepreneur Beyoncé has joined CAVU Venture Partners and a list of other investors in the Company’s recent capital raise. Beyoncé’s involvement in the 3-year-old, New York-based Company has been confirmed today by WTRMLN WTR co-Founder and Creative Director Jody Levy.

“Beyoncé is aligned with many of our Company’s core values, especially our commitment to empowerment and passion to ‘seed change and spread liquid love’ among fitness enthusiasts. She is an inspiring human whose involvement will help educate the world about the importance of putting clean food and drinks into our bodies so that we can all be happy and healthy,” stated Levy.

WTRMLN WTR provides delicious hydration for both casual and serious athletes and those seeking a healthier life.  It consists of nothing but cold pressed watermelon and a drop of organic lemon juice.  Straight from the fruit with no added water, sugar, or artificial ingredients, WTRMLN WTR is low in calories and sugar.  It is packed with electrolytes (especially potassium), the amino acid L- Citrulline, and the antioxidant Lycopene, plus, it’s an excellent source of Vitamins A and C.  The product is all natural, gluten free, non-GMO, vegan, and kosher.

Source: WTRMLN WTR

“Beyoncé’s partnership and investment brings energy and purpose to our mission to help educate consumers about clean, healthy hydration for active lives,” states Levy.

With all the functional and nutritional values, fitness trainers, pro athletes, and health conscious consumers are increasingly turning to WTRMLN WTR, especially at that critical point of sweat. It is this connection to fitness, the mission of the Company, and a compassionate approach to business that inspired Beyoncé’s involvement.

“I invested in WTRMLN WTR because it’s the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world,” said Beyoncé.   “This is more than an investment in a brand, it’s an investment in female leaders, fitness, American farmers, and the health of people and our planet.”

With annual revenues currently on pace to more than triple in 2016 from the previous year, the company is poised for major growth. “CAVU is excited to partner with a brand that uses America’s superfruit to create a deliciously hydrating beverage that’s perfect for all fitness occasions” says partner Rohan Oza.

Source: WTRMLN WTR

Immunity defense.

Digest. Another functional drink from the line has a very strong body which was created by using dietary fibers and juice concentrate. The drink gives a smooth and very pleasant feeling in the mouth. Flavor of a drink is

kind a unique combination of orange, pineapple and guava fruits. Color meets the flavor and is absolutely natural. The drink is also still which is going well with a function of a beverage. Just like all three drinks in this line this one is also sweetener with deionized grape juice concentrate and has 5% of juice content

Drive. I really liked the idea to call this function ‘drive’ to avoid a negative reaction about energy function, which is so

escalated lately. This brand is looking from another perspective to this type of product while even not calling it ‘natural energy drink’. The flavor of a drink

is a citrus fruit which goes very good with a bitterness coming from guarana. Exactly this ingredient is providing drink with an energy kick. The feeling in the mouth is sour, slightly bitter and sweet, which is typical for citrus fruits and a hint of bergamote is providing drink with an exclusive taste. Like the other beverages from this line it has no preservatives or artificial sweeteners and colorants. The drink has very good texture created with a help of deionized grape juice concentrate and other juice concentrates.

Glass bottles provide the look of valuable and luxurious product. The design of a label and name of a brand convey a clear message about the idea of a drink. The dominant color on the label meets beverage color.

For more information: www.highvit.com

Talking about product design, white color is dominant and it gives fresh, clear and functional appearance to the product. Modern and saucy look is intelligible for everyone: kids and adults. Comes in a 330 ml sleek can and contains 50% of vitamin RDAs.

Marketing idea is as well an exclusive one. The brand is cooperating with active sport. Brum brum exist only for one year, but it already has a race team. As it is not an energy drink it is available for kids, so it gives free hands for promotion among the youngsters.

More information you can find here:  www.brumbrum.eu