Tag Archives
Brand “Story” vs. “Narrative”: Why the Difference Matters
In today’s hyper-connected world, brands are no longer rooted in feature-based USP’s or Positioning Statements. It’s all about how a brand connects …
Prosecco: Looking for Love in all the Right Places
I’m just back from a tour of Prosecco vineyards courtesy of the Italian Trade Commission and CIA/Agricoltori Italiani with a great group of colleagues. As …
Celebrate Menopause with a Glass of Mood Swings Wines
First of all, I would like to say that your product name is very unique and interesting. Can you tell us how Mood Swing Wines started? It all started with my …
Terlato Wines Pops the Top on Seven Daughters Wines in Cans
Terlato Wines announced the launch of two of its Seven Daughters wines in fun, portable, pop-top cans. This represents a major growth opportunity for the …
Yao Family Wines Launches Collectors Circle
Yao Ming, global humanitarian, vintner and retired NBA star, has launched a new Collectors Circle club to provide members with exclusive access to his …
The Biggest Wine Exhibition in The Baltic States
Another exhibition of “Vyno dienos 2016” has ended. This two-day exhibition was started in 2005 and celebrated its 12th year this May. Over the …
Riesling Rendezvous Grand Tasting
Winemakers from seven countries will converge at Riesling Rendezvous in Seattle on July 17th, giving wine lovers an unprecedented opportunity to explore the …
