Terlato Wines announced the launch of two of its Seven Daughters wines in fun, portable, pop-top cans. This represents a major growth opportunity for the popular Millennial female-focused brand in a category dominated by value-priced wines.
“Seven Daughters wine in cans is the perfect fit for our savvy, confident and connected consumer,” said William A. Terlato, CEO of Terlato Wines.
“This is exactly what consumers want today for casual portable outings such as picnics, pool parties, patio gatherings and more. And the wine inside is exceptional — we’re bringing quality and convenience together in one great-looking package.”
Launching nationally this summer, two varieties of Seven Daughters wine will be available in four-packs of 250ml cans: Moscato Veneto from Italy and Pinot Noir from prime California vineyards for a suggested retail price of $14.99 for the 4-pack containing one liter of wine. The cans are specially lined to preserve varietal character and consistency, and each can contains the equivalent of two 4.2-ounce glasses of wine. Cans are the fastest-growing packaging category for wine in the U.S. – up 270 percent over the last year.
The brand’s memorable tagline — Add a Splash of Color – is resonating with consumers. Overall, the Seven Daughters brand is up 27 percent in the last year, and Seven Daughters is the #1 Moscato by-the-glass in the U.S. Terlato Wines will support the launch of Seven Daughters Cans through an integrated marketing campaign from Chicago creative agency Schafer Condon Carter (SCC), leveraging the brand’s powerful social media presence with a series of events and sponsorships.
Some of the events where fans can find Seven Daughters this summer include Adele concerts in more than a dozen cities nationwide, and at Night Nation Runs in four cities. The brand also will host a kick-off event in New York City in September. Print and digital advertising as well as trade and distribution initiatives round out the campaign.
Terlato Wines has a global portfolio of more than 80 brands from world class wine producers in more than a dozen countries and is the leading marketer of wines $20 and up in the U.S. Terlato Wines garners more 90+ ratings than any wine company in the world and is a division of the Terlato Wine Group, the parent company comprising several small businesses specializing in the marketing and production of exceptional wines. Owned and operated by the Terlato family for four generations, the Group also includes the family’s winery investments and partnerships in some of the worlds most esteemed wine regions including: Napa Valley; Sonoma County; Sta. Rita Hills in Santa Barbara County; Victoria, Australia; the Rhône Valley in France; Friuli, Italy and; Montalcino, Italy.
For more information, please visit www.terlatowines.com.
Source: Terlato Wines