Drink Preneur Live 2014

Drinkpreneuer logo London v3-01

First beverage Start-Up accelerator in Europe

WhatIsEntrepreneur-e1352733738175DrinkPreneur Live 2014
is the first specialized start-up accelerator for RTD beverage category in the UK. We are proud to introduce this unique opportunity for drinks entrepreneurs to face greatest minds and most influential people within the fast moving consumer goods industry.
Present your existing product, concept or an idea in front of potential buyers, investors and future partners. Defend your business idea in front of the market experts. Stand up for your product and prove that you have the next big thing right there in front of everybody. Seek for the investment, placement, marketing advice and distribution. DrinkPreneur Live is your chance to accelerate the growth of your company, build your team, arrange the production and product development and place your idea on the shelves. It is the pioneer start-up event focused on building the future of beverage industry based on creativity, passion and entrepreneurship. Together with some of the greatest minds in the consumer goods trade we aim to help new brands to shine.

  1. Upload your Product and a Business plan
  2. Showcase to your potential consumers, buyers, partners or investors
  3. Prove that you and your team has it all
  4. Get high scores
  5. Present your business Live on 11th of June in London
  6. Get evaluated
  7. Get funded
  8. Get started
  9. Get on the shelves
  10. Grow and innovate

All the entries for the awards have already been submitted. 


Book your place at Drinkpreneur here: www.zenithinternational.com/events


Beverage Start-up Awards

Dragons Den For Drinks DrinkPreneur awards are an International competition recognizing the best RTD beverage idea or a start-up product. Entries are judged by a highly esteemed panel of industry experts, and awarded based on Creativity, Marketability, Innovation, Scalability and overall business growth potential. Kastytis Kemezys, co-founder of MyDrink Beverages serves as a chairman of the judges.

The competition will be divided in two stages – online scoring and DrinkPreneur Live 2014 Conference in London:


Online scoring will start on the 11th of April and new applications will be accepted until the 31st of May. After the end of application term, the highest scoring products will be awarded by the judges to highlight the innovative contributions to the industry. 20 of the highest ranked contestants will be given an opportunity to present their products at the DrinkPreneur Live 2014 conference in London. During the DrinkPreneur Live 2014 conference 20 highest scoring ideas will compete during the hectic workshop session together with the high profile industry experts and mentors. Judges will speak directly with each contestant, express their honest opinion and constructive critique. Business owners will have to show their flexibility, passion and determination to prove their product and business to be the best amongst the competition. The winner will be awarded by our Sponsors and Judges.


Drinkpreneur winner

Drinkpreneur winner

Drinkpreneur winner will spend half a day with Tesco’s soft drinks buying team. It is a unique opportunity to get a full feedback and potentially a listing with the UK's largest retail

Honey Commercial brand

Honey Commercial brand

Honey Commercial brand partners will offer a creative brand critic session to provide the three runner ups ‘brand’ with a brand vision - through the formalisation of a roadMAP - to meet their commercial

Compare The Wholesaler will offer free exposure on the site:

Compare The Wholesaler will offer free exposure on the site:

Platinum package: Key banner locations / product feature pages for each SKU / Focus piece on the winning business(or individual) / inclusion onto every email campaign for 2 months And a bespoke campaign to the value of

Judges / Mentors / Speakers

At the event entrepreneurs will have a chance to meet and be mentored by industry experts from Tate&Lyle ventures, Tesco, Cott Beverages, Honey Creative, BlueBox corporate finance, Thrive, Fusion Learning, MyDrink Beverages, Closed Loop Recycling, Zenith International and many more well established company executives. Each of these experts might become future partners and investors. [showusers]



08:30 Registration
09:00 “Market Gap Analysis”
Claire Nuttall, Founding Partner at Thrive
09:10 “Concept, Design, Marketing and Branding”
Greg Vallance, Creative Managing Partner at Honey Creative
09:20 “Product development and production planning”
Ieva Petkevičiūtė, NPD Director at MyDrink Beverages
09:30 “Financing and Funding”
Paul Herman, CEO at BlueBox Corporate Funding
09:40 “Route To the Market”
Mike Sears, Managing Director at Windfall Brands
10:00 Refreshments and networking
10:30 Things I wish I’d known or done sooner
 Richard Reed, co-founder of the Innocent Drinks and JamJar Investments
10:45 “Perfecting your sales pitch”
David Beardmore, Category Buying Manager – Soft Drinks at Tesco plc
Chaired by Richard Hall, Chairman at Zenith International
11:20 Brief introduction to the workshop and competition rules
20 of the finalists will have their stands and working panels for their ideas, products or concepts at the Mezzazine level.  Those without products can align themselves with any brand or concept and thereby form a team for the awards – with the opportunity to pitch to the judging panel.  Every team will have to perfect their pitch with the help from their new team members and mentors. Industry professionals, speakers and mentors will speak directly with each of the teams, state their questions and doubts, express what they would like to hear during the final presentation. Investors will meet the teams; evaluate their founders and business cases.
Each of the team will wave 5 minutes to prove their product to be the winner amongst the competition. Presentations should reference each of the business development essentials presented earlier. Presenters should find the resolutions for each of the doubts and questions that industry experts expressed during the workshop session.
17:00 AWARDS
Richard Hall, Chairman at Zenith International and Kastytis Kemezys from MyDrink Beverages
18:00 Drinks reception
19:00 After-party


The UK’s first ever business acceleration platform for the beverage start-ups is organized by MyDrink together with Zenith International.

mydrink_big MyDrink Beverages is drinks development company that help beverage start-ups and entrepreneurs to create their drinks. They develop and supply premium ingredient solutions, production optimizing and Turn-Key solutions for new and established beverage businesses.





Zenith International is a leading international consultancy that advises the food and drinks industry on business and technical issues ranging from international business strategy to factory design. We work with over 1,000 clients, many long-term, in more than 50 countries.



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The conference will be held at the Holiday Inn, 30 Jamestown Road, Camden, London NW1 7BY. Camden Town has been a residential area of London since the 1790s, but it was only the development of the Grand Union Canal that turned it into one of London’s most bustling boroughs. Today, locals and visitors from around the world gather to hunt for treasures in Camden’s markets, stroll by Regent’s Canal, listen to live music and sample international food and drink.

Holiday Inn London – Camden Lock
30 Jamestown Road,
London NW1 7BY, U.K.
Tel : +44 (020) 7485 4343
Fax : +44 (020) 7485 4344


We have limited amount of tickets available for only £195 + VAT. Book you tickets Here.