Author Archives
5 Steps to Smarter Beverage Marketing Budget
Every business owner wants to be sure each dollar they invested into marketing (or anything else for that matter), brings the highest return possible. As usual …
Third place winner at DrinkPreneur Live 2015
DrinkPreneur Live 2015 which was held in London received a lot of attention from beverage startups. This year we had twelve competitors at startup competition. …
Jools insights about DrinkPreneur Live 2015 competition
Jools are the winner of DrinkPreneur Live 2014. They were the best startup project, which charmed members of jury board. They were invited to DrinkPreneur Live …
Craft branding 2.0: What to do now everyone’s at it
The rise and rise of small-scale craft brands is great news for consumers (who get innovative, high quality products in great-looking packaging) and design …
How to get to know your customers?
If you wonder why you would even care to get to know your audience, my answer to you is an entire post from earlier this week (have a look if you have not done …
Fuel Your 10k Hours entrant of DrinkPreneur Live 2015
We are glad that you decided to participate in DrinkPreneur Live 2015. Why did you decided to be the part of this event? As a new brand, competing in a very …
NIX&KIX – Amazing Drinks. Cayenne Kicks.
Today is the day when DrinkPreneur Live 2015 is held in London. We are so excited to see how many beverage industry professionals gather here to be the part of …
Why do you need to know your customers?
And I mean not just to be aware they exist, but to actually know what your costumers have in common, what they care about, what they are interested in, what …
Tapped – Made by the forests of Finland
DrinkPreneur Live 2015 is only two days away. Despite it, there is still lots of startups left to introduce to everyone. Today, we are happy to have a change …
The Wines Consumers Are Seeking
As you know, consumer tastes shift from season to season and from year to year. Therefore, wine manufacturers have to adjust their production accordingly if …