Author Archives
Energy re-discovered – How to boost trust with Millennials
Although present on the beverage market for quite a while, the popularity of energy drinks doesn’t seem to be showing signs of slowing down any time soon. …
Lovo – Sparkling Coconut Water & Premium Vodka
Products are packed into a standard 250 ml glass bottle with a long neck. The paper label says – “Sparkling coconut water & premium vodka” and …
7 Questions Beverage Marketing Plan Has To Cover
A well known fact is that many young businesses fail during the first few years of operation. One of the main reasons is that they fail to do the research and …
BRONCO Energy Drink Powered With Ginseng
When you take the can of Bronco energy drink, just right away pay the attention to its colorful design, and in the middle of the orange mountains which reach …
The Second Place Winners of DrinkPreneur Live 2015
The Second place was taken by T-Sticks of London. Today, I’m speaking with Ricky Kothari of T-Sticks of London. DrinkPreneur Live 2015 event was colorful …
Cornny Blackcurrant Kvass Drink
Very colourful design with purple berries on the can is well matching with an idea of the soft drink which catches the eye from the first look. Products are …
The winner of DrinkPreneur Live 2015
1. Congratulations to you guys! We are happy that you came up with idea to be the part of this year event. How do you feel? Did you think you would win? …
NIX & KIX Soft Drink
Products are packed into a standard 275 ml glass bottle with a long neck. The packaging is giving an impression of a standard daily product. Paper label is …
5 Golden Rules for Design Led Drinks Branding
Following my cameo role as a wandering mentor at this year’s Drinkpreneur event, here is a checklist for creating top-drawer branding and packaging for …
Beverage Industry Trends 2016 That Were Seen in Lunch
On the 24th of September Lunch exhibition took part in the design business center in London. The exhibition was much smaller than the biggest ones SIAL or …