Author Archives
The TOP 6 functional ingredients for sports drinks in 2016
January may seem like the quietest month of the year. The holidays are over, and we’re all getting back to our daily routines. But the opposite is true for …
What Beyoncé and Steve Jobs can teach food & drink start-ups
My colleague Dave and I recently visited the ‘Food Matters’ show in London. It was a great event with tons of really innovative brands in the …
Snow Leopard Vodka
If you want to understand the product itself, you need to figure out the main idea of the company. Stephen Sparrow is the founder of Snow Leopard Vodka. The …
Big data: what’s in it for a beverage producer?
This is obviously the age of big data. It is so big that we do not always make the best (or any) use of it. Sometimes because we do not have direct access to …
Caliente – a Warming Spicy Drink
“An organic non-alcoholic juice drink infused with chili” – the second thing that you see after the name which is written in capital letters – …
Selling your beverages in-store: getting out of the box
Even though e-commerce is gaining its popularity in beverage industry, the biggest portion of sales still come from in-store shopping. Different distribution …
The Juice Premium – Just Fruits Nothing More
From the first sight the product looks as a very natural one. This is due to the bag in box packaging which looks like an environmentally friendly. Juices are …
TOP 10 Beverage trends for 2016: from protein drinks to herbal sodas
As the change of a calendar is coming we suggest to start preparing for the spring of 2016. For the next high season of the beverage industry we would like to …
Storytelling in Non-alcoholic Beverage Advertising
Not long ago, I’ve written about story themes that are quite common in alcohol advertising. However storytelling is no exception in ads for non-alcoholic …
TRUEnergy Kickstarter – Innovative Sports Beverage
Innovative nutrition startup, TRU, Inc., will be releasing its first product line, TRUEnergy, through Kickstarter on November 17th. TRUEnergy is a green tea …