Innovative nutrition startup, TRU, Inc., will be releasing its first product line, TRUEnergy, through Kickstarter on November 17th. TRUEnergy is a green tea caffeinated sports shot infused with major electrolytes, essential vitamins, and antioxidants. The shot has a citrus flavor with real sweetener. This sports shot is the most functional beverage on the market, ounce for ounce. In just less than 2 ounces TRUEnergy has more electrolytes than a Gatorade, more vitamins than a Vitamin Water, and an optimal amount of caffeine for sustainable energy and focus. TRU is disrupting sports nutrition and creating a new class of beverage.
At TRU’s core is innovation and transparency. In addition to the innovative formula, TRUEnergy is re-inventing the bottle. A minimalist’s dream, the transparent rectangular design enables versatility for display, and maximizes efficiency for distribution. TRUEnergy is unique and modern, and deserves a memorable bottle rather than the opaque and stumpy standard. Importantly, this attention-commanding bottle will be polyethylene terephthalate – a recyclable plastic.
The team behind TRUEnergy is made of former college, international, and professional athletes who understand the consumer’s pain – because it’s their pain. Now, they’re creating the sustainable solution. TRU, Inc. is going to change the game of nutrition by creating innovative products. No longer will we sacrifice healthy ingredients for desired performance benefits. Simply, you’ll feel good and perform better.
Here is TRUEnergy Kickstarter.