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About Ieva Jurevičienė

Ieva currently Head of NPD for MyDrink Beverages. Her work encompasses innovation, new product development, recipe optimization and consulting.

TOP 10 Beverage trends for 2016: from protein drinks to herbal sodas

As the change of a calendar is coming we suggest to start preparing for the spring of 2016. For the next high season of the beverage industry we would like to …

New Opportunities in Herbal and Spiced Infused Beverages

Herbal trends in beverage industry were growing for the past several years. The main reason of using these raw materials is functionality. Although only a very …

Beverage Industry Trends 2016 That Were Seen in Lunch

On the 24th of September Lunch exhibition took part in the design business center in London. The exhibition was much smaller than the biggest ones SIAL or …

New Opportunities For Weight Management Beverages

Jogging, fitness, yoga – active lifestyle is getting more and more popular. After long hours in the office in from of the computer number of people is …

Nootropic beverages is a future of functional drinks

Nootropics is not a new term—it was mentioned for the first time in 1972 by Corneliu E. Giurgea. This term was created for the list of ingredients which did …

BCAA pre workout drinks is a new trend in sports drinks

Nowadays, sports drinks category is becoming more interesting for beverage entrepreneurs and SMEs. There is a big opportunity for innovation. For the last 2 …

Clean label for your new beverage development

One of the Key trends in 2015 is a clean label beverage – beverages with no artificial ingredients. This trend in noticed already since 2010, but lately …

Agro Innova Finishes First Round of Production for Suavva

The fruity, nutrient-rich pulp of the cacao plant that was once enjoyed exclusively by the communities that harvest them is now available as a functional …

Sugar skull Rum invites You to Live…Love… and celebrate!

Cocktail lovers, it’s time to raise a glass!Sugar Skull Rum, a meticulously-crafted super-premium Rum made from fine Caribbean sugar cane molasses, is coming …

Global Fruit Concentrate (Apple, Orange, Lemon, Pineapple, Grapes, Pear, Specialty fruit, & Others) Market – Trends & Forecast to 2019

The fruit concentrate market is projected to grow at a CAGR of 5.3% from 2014 to 2019. Asia-Pacific is estimated to be largest market for fruit concentrates, …