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About Jack McNamara

Jack McNamara is a former pro hockey player who played in the top leagues in Denmark, Slova-kia, and Norway. While playing he noticed that teammates would eat the strictest natural diets; however, when it came to actually perform they would drink artificially sweetened and over caffeinated sports drinks. After graduating from Boston College, he decided to do s mething about it and created a new generation of sports drink, TruEnergy. He is a former participant of Copenhagen Business School's student incubator, CSE, and an alumnus of the New York City based accelerators, Startup 52 and Food-X. Currently, he is the acting CEO of TRU, Inc.

Take The Crazy Plunge And Unlock Your Inner Entrepreneur

Step 1: Commit ‘I have more respect for the fellow with a single idea who gets there than for the fellow with a thousand ideas who does nothing.’ – …

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The 5 Greatest Movies For Business Motivation

Following my career as an athlete and before starting TruEnergy, I jumped into the ‘real world’ and found a new competition in sales. Quite frankly, I …

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The 5 Greatest Movies For Entrepreneurs

As I am a beverage entrepreneur by day, and a self proclaimed movie buff by night, I wanted to give everyone out in the world of startups the top 5 greatest …

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Starting Up is a Sport

Ever since I could remember, I had a dream of suiting up for the Boston Bruins. Blinded with a love for the game, I had little contact with what many would …

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5 Tips To Starting a Beverage Company

After participating in an incubator, two accelerators, incorporating twice, pivoting numerous times, moving multiple times, building a team, living in the …

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