EFFEN Vodka, a super-premium and smooth vodka, is proud to announce the addition of two new flavors to its lineup: EFFEN Rosé and EFFEN Yuzu Citrus. These new offerings celebrate two varied, dynamic flavor profiles that embody the clean, crisp taste fans love and expect from EFFEN Vodka.
“Everything about EFFEN Vodka is different, from its distillation and bottle design to its smooth, clean taste, and we’re committed to providing unparalleled quality to our consumers,” said Clement Reid, Marketing Director at Beam Suntory. “Both EFFEN Rosé and EFFEN Yuzu Citrus will bring dynamic taste profiles into the vodka category, from Yuzu’s Japanese-inspired roots to Rosé’s innovative spin on traditional rosé wine. We’re excited to bring these new offerings to vodka lovers everywhere.”
The two new expressions are an extension of EFFEN’s “Different by Design” marketing campaign. Launched in 2018, Different by Design celebrates self-expression, welcomes creativity and inspires consumers to be unapologetically true to themselves. Through these flavor offerings, EFFEN encourages fans to enjoy cocktails that are as unique as they are.
EFFEN Rosé turns the rosé wine trend on its head with its unique taste profile. A refreshing, bright vodka, EFFEN Rosé challenges traditional vodka and rosé wine to create a crisp, clean and fruity flavored expression that emulates a classic rosé. This new flavor is best served with soda or combined with sparkling wine.
EFFEN Yuzu Citrus was created to embody the subtle beauty of Yuzu, a Japanese fruit described as a flavor profile that resembles a combination of lemon and grapefruit. Growing in popularity amongst chefs and mixologists for its aromatic flavor, this trend-forward innovation provides a sweet flavor with a citrus finish. The new citrus offering is best served neat or with grapefruit club soda.
EFFEN Rosé and Yuzu Citrus are made with 100 percent premium wheat from Northern France and no added sugar or artificial flavors. Both expressions are filtrated and distilled in Northern Holland. They are the perfect canvas for cocktails that highlight their bold character and are available in markets nationwide for a suggested retail price of $21.99/750mL.