Icelandic Glacial announced today a new partnership with the first-of-its kind intelligent tea infuser, Teforia. The premium water brand will be the preferred water partner for the device, which intuitively considers the time, temperature, and amount of water needed to perfectly brew tea.
Seeking to create a fully immersive experience for tea drinkers, Teforia employed a third party to test a number of bottled water brands in order to find the best available for brewing outstanding tea. Though not often thought of, the quality of water used can greatly impact the flavor of tea. Ultimately, Icelandic Glacial was recommended due to the exceptional purity. The natural spring water is bottled at its source, Iceland’s legendary Ölfus Spring, after a gradual filtration over uninhabited and untouched lava field.
“We’re thrilled to offer our users access to the best tea possible,” says Joe Lopez, Chief Revenue Officer of Teforia.
“From our expertly designed system of brewing to the highest quality water available, you’ll be able to create a cup of tea that is like no other.” Purchasers of Teforia are recommended to use Icelandic Glacial with this system through package messaging and point of sale signage.
Chairman & Co-Founder of Icelandic Glacial, Jon Olafsson, added, “We are proud to partner with another brand that represents excellence in their respective field. Icelandic Glacial is known for its exceptional purity, having the perfect blend of minerals to give the consumer the best in bottled water.”
“We are excited to partner with Teforia for this opportunity,” said Reza Mirza, CEO of Icelandic Glacial.
“We are looking to expand the strategic alliance globally as Teforia becomes available in different countries and look forward to providing consumers with the perfect cup of tea.”
Source: Icelandic Glacial