Beverage News
Celsius Launching on Army and Air Force Bases Worldwide
Celsius Holdings, Inc., the creator of Celsius®, the world’s first negative calorie drink, announced a major partnership today with The Exchange (Army Air Force Exchange Service), NAVSUP (Navy Exchange Service), The Marine Corps Exchange Service through Celsius’ distributor, Eurpac Service, Inc.
The partnership makes Celsius available on U.S. Army, Air Force, Navy and Marine Corps bases globally, where Celsius will be available to troops in both the Main Exchange and non-Main stores globally. Initial shipments are to Army and Air Force base stores worldwide.
“We are incredibly proud to have the opportunity to provide a healthy alternative to the traditional energy drinks being consumed on U.S. military bases globally,” stated Celsius CEO Gerry David.
“Celsius aligns perfectly with the military, providing our troops with healthy energy to get through the long and demanding hours they spend protecting our freedom.”
“This new channel broadens our current channels of distribution, which include grocery, specialty, health clubs, convenience stores and online, providing a balanced approach to our strong growth.”
Eurpac Service, Inc. (ESI), the broker and distributor of this partnership, offers a complete collection of services across the military channel retail supply chain to include the Exchange, Navy Exchange Service Command, Marine Corps Community Services, and the Defense Commissary Agency.
ESI’s portfolio of services includes distribution, retail headquarters service, advertising, retail space planning, business analytics, consumer engagement, experiential marketing, and merchandising.
Source: Celsius Holdings, Inc.
