Date(s) - 10/11/2016 - 12/11/2016
Korea has already risen as an emerging market worth the world’s attention with its remarkable records; the domestic coffee market is worth 6.17 billion USD (in 2013); 40 million cups of coffee are consumed by adults daily (in 2014); and Korea ranked 6th in terms of coffee import reaching 135,000 tons.
Korea exports coffee beans based on its outstanding production and processing technology such as blending, roasting and cupping, and Korean coffee shops and franchise chains are heading overseas with their service capability including branding, design and packaging. In addition, export is increasing thanks to the production of advanced machines and facilities. The world is increasingly interested in Korean café culture, barista and products, and ‘Korean coffee wave’ is at the center of the rising Korean export industry that creates values.
On the belief that it is imperative for Korea, as the mainstay of the global coffee market, to take the lead in pursuing a new trend, growth and getting through crisis, World Coffee Leaders Forum was held for the first time in Asia in 2012. As an international coffee forum, World Coffee Leaders Forum was launched to examine changes that the coffee market is facing and figure out how to facilitate sustainable development by discussing major issues in the globally rising coffee market and sharing information.