Tag Archives
Important Hints for Successful Beverage Development Project
It is a challenge to start your own beverage development project. MyDrink team knows how challenging and tough it can be. In order to help you out, last …
Understanding The Indian Palate
Most of us are introduced to a variety of beverages at an early age. At this stage, the consumption of most fruit-flavoured / fruit-based beverages (or indeed …
Alcohol Advertising: It’s a lot about Storytelling
There are loads of legal restrictions related to alcohol advertising. It cannot depict drinking youth, link alcohol consumption to enhanced physical or social …
5 Things Every Beverage Start Up Should Know Before Entering Retail Market
At the end of September Hello Hungry had an opportunity to participate at Drinkpreneur Live 2015, London – exclusive event for beverage industry …
Energy re-discovered – How to boost trust with Millennials
Although present on the beverage market for quite a while, the popularity of energy drinks doesn’t seem to be showing signs of slowing down any time soon. …
7 Questions Beverage Marketing Plan Has To Cover
A well known fact is that many young businesses fail during the first few years of operation. One of the main reasons is that they fail to do the research and …
5 Golden Rules for Design Led Drinks Branding
Following my cameo role as a wandering mentor at this year’s Drinkpreneur event, here is a checklist for creating top-drawer branding and packaging for …
The Wines Consumers Are Seeking
As you know, consumer tastes shift from season to season and from year to year. Therefore, wine manufacturers have to adjust their production accordingly if …
Are you ready to launch new beverage brand?
If you’re about to launch your own food or drinks brand, then you’re probably asking yourself where to start. It’s exciting and nerve wracking, but …
How to get your new soft drink idea to stand out
When I was a kid soft drinks were available in two forms: fizzy and squash. Squash came in orange, blackcurrant and lemon flavours and was boring, while …
