DrinkPreneur

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Alcohol Advertising: It’s a lot about Storytelling

There are loads of legal restrictions related to alcohol advertising. It cannot depict drinking youth, link alcohol consumption to enhanced physical or social …

5 Things Every Beverage Start Up Should Know Before Entering Retail Market

At the end of September Hello Hungry had an opportunity to participate at Drinkpreneur Live 2015, London – exclusive event for beverage industry …

Energy re-discovered – How to boost trust with Millennials

 Although present on the beverage market for quite a while, the popularity of energy drinks doesn’t seem to be showing signs of slowing down any time soon. …

7 Questions Beverage Marketing Plan Has To Cover

A well known fact is that many young businesses fail during the first few years of operation. One of the main reasons is that they fail to do the research and …

5 Golden Rules for Design Led Drinks Branding

Following my cameo role as a wandering mentor at this year’s Drinkpreneur event, here is a checklist for creating top-drawer branding and packaging for …

The Wines Consumers Are Seeking

As you know, consumer tastes shift from season to season and from year to year. Therefore, wine manufacturers have to adjust their production accordingly if …

Are you ready to launch new beverage brand?

If you’re about to launch your own food or drinks brand, then you’re probably asking yourself where to start. It’s exciting and nerve wracking, but …

How to get your new soft drink idea to stand out

When I was a kid soft drinks were available in two forms: fizzy and squash. Squash came in orange, blackcurrant and lemon flavours and was boring, while …

Venture Capital is hungry for more F&B startups

Consumer packed goods companies like Unilever, P&G, Kellogg’s and Danone should watch their back as venture capital and tech-food startups are going to …

Bottled water under the microscope

A new infographic on US bottled water argues that it involves “very small water use with very big health benefits.” It uses less than 0.004% of water in …