How To

Good habits and bad habits

9667-1_nFood Matters Live hosted an eyebrow-raising 450 speakers at an innovative trade show in London last week, so I was bound to learn a lot from attending, which I was pleased to do as a speaker and session chairman. Two sets of findings particularly struck me. Both were about how we link our eating habits, especially in terms of health.

The first was from Kantar Worldpanel’s continuous analysis of 30,000 households in Britain:

  • When people drink water, 18.3% also eat fruit, 3.6% eat crisps and 2.3% eat chocolate.
  • Among cola drinkers, 8.8% eat fruit, 5.2% eat crisps and 3.8% eat chocolate.

Whatever conclusion you reach, reducing the availability of bottled water isn’t one that makes any sense to me.

The second was from Tropicana, drawing from the US National Health and Nutrition Examination Survey. It discovered that fruit juice consumers also eat more fruit and vegetable portions than people who don’t drink fruit juice.

  • Adult juice drinkers also eat 5.1 portions of fruit and vegetables a day, compared with 3.7 for non-drinkers.
  • Children consuming juice eat 3.5 portions in contrast to 2.5 for non-consumers.

Fruit juice consumers appear to be healthier in Britain too, with “a lower body weight, body mass index and waist circumference than non-consumers”.

About Richard Hall

Richard Hall is an acknowledged expert on the international food and drinks sector, chairing and speaking at numerous industry conferences as well as offering independent comment on bevblog.net. Richard has undertaken many consultancy projects over the past 25 years as well as helping form several industry organisations, including the foundation and chairmanship of the Natural Hydration Council and more recently the Yogurt Council in 2013/14. In 2010 he was Series Consultant for the BBC Money Programme series on The Foods That Make Billions.

View all posts by Richard Hall →

Related Posts