How To

Packaging Breakthrough

Sidel_Beer_Bottle_PET_HighResPET has transformed the bottled water and carbonated soft drinks markets.  It has had less success with beer, fruit drinks and milk.

Now Sidel has come up with a real contender for beer.  Its new bottle:

  • has a smooth round base like glass
  • can take a crown cap like other beer bottles
  • saves up to 86% of the weight of glass
  • withstands flash and tunnel pasteurisation
  • offers a six month shelf life
  • and, of course, it’s clear, doesn’t shatter and so on.

At the moment, although 5 billion bottles of beer are sold in PET each year, this represents only 2% of total consumption.  It’s not hard to imagine this figure rising substantially in the coming years.

About Richard Hall

Richard Hall is an acknowledged expert on the international food and drinks sector, chairing and speaking at numerous industry conferences as well as offering independent comment on bevblog.net. Richard has undertaken many consultancy projects over the past 25 years as well as helping form several industry organisations, including the foundation and chairmanship of the Natural Hydration Council and more recently the Yogurt Council in 2013/14. In 2010 he was Series Consultant for the BBC Money Programme series on The Foods That Make Billions.

View all posts by Richard Hall →

Related Posts