DrinkPreneur

How To

Understanding The Indian Palate

Most of us are introduced to a variety of beverages at an early age. At this stage, the consumption of most fruit-flavoured / fruit-based beverages (or indeed …

Alcohol Advertising: It’s a lot about Storytelling

There are loads of legal restrictions related to alcohol advertising. It cannot depict drinking youth, link alcohol consumption to enhanced physical or social …

New Opportunities in Herbal and Spiced Infused Beverages

Herbal trends in beverage industry were growing for the past several years. The main reason of using these raw materials is functionality. Although only a very …

Big ideas, little money: getting ready to raise capital for a beverage project

Most likely all of us know that when speaking of a beverage business, there is no such thing as low budget. And we are talking about hundreds of thousands of …

5 Things Every Beverage Start Up Should Know Before Entering Retail Market

At the end of September Hello Hungry had an opportunity to participate at Drinkpreneur Live 2015, London – exclusive event for beverage industry …

Growing trend in alcohol industry – beer cocktails

What is it? Summer has ended but beer cocktails are still on the road. So what is the beer cocktail? Beer cocktail – is a drink which is produced from the …

Energy re-discovered – How to boost trust with Millennials

 Although present on the beverage market for quite a while, the popularity of energy drinks doesn’t seem to be showing signs of slowing down any time soon. …

7 Questions Beverage Marketing Plan Has To Cover

A well known fact is that many young businesses fail during the first few years of operation. One of the main reasons is that they fail to do the research and …

5 Golden Rules for Design Led Drinks Branding

Following my cameo role as a wandering mentor at this year’s Drinkpreneur event, here is a checklist for creating top-drawer branding and packaging for …

Beverage Industry Trends 2016 That Were Seen in Lunch

On the 24th of September Lunch exhibition took part in the design business center in London. The exhibition was much smaller than the biggest ones SIAL or …