How To
The Age of Innocent is Over – Lazy Brands Have a New Tone of Voice to Steal…
Originally from Nick Parker’s LinkedIn. For at least the last decade, Innocent Drinks’s cosy-chatty-witty tone of voice has been the default voice for …
Take The Crazy Plunge And Unlock Your Inner Entrepreneur
Step 1: Commit ‘I have more respect for the fellow with a single idea who gets there than for the fellow with a thousand ideas who does nothing.’ – …
Five Soft Drinks For 2016 Summer
Summer is just a few days away, and it’s one of the most important times of year for the soft drink industry. Every year we see new brands hitting the …
From Zero To Hero: Creative Vodka Packaging Solutions
As you may already noticed spirit brands as trying to differentiate themselves using unique packaging as their USP. We decided to make a list of most …
Bitter Flavors In Alcoholic And Soft Drinks
Bitters have been well known for centuries, not only as a special type of alcohol, but also as a medicine that improves digestive activity. What makes bitters …
What Exactly is “Craft Beer”, and Why Should the Term “Indie Beer” Become A Thing?
I typically have “blog posts in waiting”. These are usually posts I have started to write that I’ve intentionally left to stew to later refine before I …
To Brexit Or Not To Brexit
I firmly believe Britain must Bremain not Brexit. No country in the modern world can decide everything for itself in isolation. We all depend on each …
The 5 Greatest Movies For Business Motivation
Following my career as an athlete and before starting TruEnergy, I jumped into the ‘real world’ and found a new competition in sales. Quite frankly, I …
The 5 Greatest Movies For Entrepreneurs
As I am a beverage entrepreneur by day, and a self proclaimed movie buff by night, I wanted to give everyone out in the world of startups the top 5 greatest …
Most Popular Natural Sweeteners For Healthy Beverages
Nowadays sugar is considered as a white death or poison. However it is a good way to improve beverage taste, mouth feel and to get some energy. There are ways …
