How To
Consumption of Sports Nutrition Products on the Rise
In modern times, the world population has become more health conscious and are embracing a healthy lifestyle. The sports nutrition market in Asia-Pacific has …
Latest Trends For Coffee Beverages
One of the most popular beverages in the world is coffee. Many people all over the globe wouldn’t think of starting the day without a cup. Whether it’s a …
The Lunch Exhibition: From Coconut to Natural Live Cultures
On September 21 and 22, 2016,a Lunch Exhibition was held in London at the Business Design Centre. This was a very interesting and dynamic show for everyone in …
How to Adjust to Alcohol Beverage Industry Trends?
In 2016 alcoholic beverage worldwide consumption dropped first time in 15 years (US market was one of exception) due higher taxation, aging population, high …
Seven Tips for Great Agency Client Relationships
When I first moved from the agency side to brand management, I held an onboarding meeting with my new advertising agency. The “manifesto” I shared with …
Brand “Story” vs. “Narrative”: Why the Difference Matters
In today’s hyper-connected world, brands are no longer rooted in feature-based USP’s or Positioning Statements. It’s all about how a brand connects …
Prosecco: Looking for Love in all the Right Places
I’m just back from a tour of Prosecco vineyards courtesy of the Italian Trade Commission and CIA/Agricoltori Italiani with a great group of colleagues. As …
Beverage Industry is Ready for Digital Disruption
Last week I had the pleasure of participating in the eBev Europe conference. It was the first event organized in Europe as these events have mainly taken place …
Top 5 Beverage Ads Cannes Lions Festival 2016
Founded in 1954, Cannes Lions is an eight-day programme of creative inspiration, celebration, education and networking. Every year this festival takes place …
Top 5 Cold Brew Coffee Brands 2016
Cold brew coffee may just be the best alternative for those who really enjoy drinking coffee, but are usually in a rush and are just not willing to put in that …
