Wabel, the leading Private Label sourcing company in Europe, is delving into the world of brands – and in a big way. The young but fast-growing French company is on the lookout for innovative, breakthrough brands in the beverage industry that are looking to access the French and neighboring European markets. First stop, the prestigious Carrousel du Louvre on June 27th and 28th, where Wabel will be hosting their inaugural UP DRINKS, an exclusive B2B matchmaking event open to qualifying drink brands and 500+ on and off premise buyers.
Trade Show 2.0
UP DRINKS is not your typical trade event. Wabel utilizes their matchmaking expertise to organize and tailor 30-minute smart meetings between participating suppliers and buyers. Participation is subject to approval by a selection committee to ensure that all brands and buyers uphold the communicated values and trends, including but not limited to: Functionality, Sustainability, Healthfulness, Extreme Craft, Novelty and LoNo.
Exclusive & Targeted
UP DRINKS is open to all alcoholic and non-alcoholic beverage categories with the exception of wine.
Are you an emerging unique beverage brand trying to find the right distribution partners in France, Germany, Benelux UK, Central and Eastern Europe? Do you wish to connect with specialized and premium European retail chains? Want to be in the next big Parisian concept store or referenced on the trendiest international e-commerce sites? Tell the Wabel team what makes your brand Upworthy at WABEL!