Per the latest wine industry report, Nielsen, the rosé category is now valued at $207m and has grown by 53% in volume over the last 52 weeks. While rosé wines are a common summer choice, Nielsen predicts this year their popularity will extend into the rest of the year. Nielsen also reports Millennials are the largest group of rosé wine consumers.
Social media fans are embracing hashtags such as #RoseAllDay, and new rosé categories are on the rise: for example, sparkling rosé is growing at 19%, two times faster than still rosé wines.
Just in time for the 4th of July, there is a new way to enjoy rosé: in sangria! By E.U. law, authentic sangria must be made of wine from Spain or Portugal, to which fruits and spices are added. Many people think that alcohol, such a brandy, is also an official ingredient; however according to E.U. law it is not.
One great new sangria to try is Beso Del Sol Pink, which is available across America: the wine is 100% Tempranillo, from the Valdepeñas region of Spain, flavored with all-natural Spanish orange, lemon, peach, and mango, as well as a touch of Spanish cinnamon.
At only 74 calories per serving, Beso Del Sol Pink offers a delicious lower-alcohol choice, which is also eco-friendly as it comes in both small and large boxes: $4.99 for a 500mL TetraPak which holds three glasses of wine, and $19.99 for a 3-liter box which holds four bottles and stays fresh for two months after opening. Beso Del Sol also comes in glass, magnum-sized bottles (1.5L, for $12.99).
Source: Beso Del Sol Sangria