In June, we officially launched the #SoylentforGood program, our company-wide initiative that incorporates our collective efforts to combat food insecurity and enables us and our community to tackle hunger in new, innovative ways.
On October 16, 2017, in honor of World Food Day, we weredonating 50 percent of revenue on all new orders exclusively on Soylent.com to World Food Program USA to support the U.N. World Food Programme’s Innovation Accelerator and One America Appeal. All donations will be split equally between WFP USA and One America Appeal.***
Our contributions to World Food Program USA began more than a year ago, and we are proud to foster efforts that have provided hundreds of thousands of meals around the globe. Soylent’s mission is to leverage science and technology to provide complete, convenient and sustainable nutrition to the world. We recognize that accomplishing this goal requires partnering with other organizations pursuing new and innovative solutions to these issues. Therefore, we have directed our contributions to the World Food Program’s Innovation Accelerator. Launched in 2016, the WFP Innovation Accelerator identifies, supports and scales high potential solutions to hunger worldwide. We look forward to highlighting some of these innovative solutions in subsequent posts.
The One America Appeal is a joint appeal that was originally launched by all five living former American Presidents to encourage their fellow citizens to support recovery efforts from Hurricane Harvey — which inundated the Texas Gulf Coast with unprecedented flooding. This special appeal has been expanded to include areas most affected by Hurricanes Irma and Maria.
We continue to seek partnerships and opportunities to provide assistance to our community, especially after major natural disasters. For instance, in the wake of Hurricane Harvey, we worked with our retail partners to donate over six thousand meals to the Houston area to assist in the recovery.