Malibu, the rum with coconut liqueur, is officially kicking off summer and providing fans with new and exclusive experiences to help them fully embrace their summer selves. Malibu will give consumers the opportunity to experience spontaneous summer moments with the return of the Malibu Rum Beach House at select music festivals, featuring exclusive performances with top music artists Matt and Kim, St. Lucia and Jana Kramer, as well as appearances by dynamic social influencers and engaging digital partnerships that only a Malibu-inspired summer can offer.
“We can’t wait, we have some amazing shows coming this summer! Our interactions with fans both on and off-stage is honestly the fuel that keeps this boat sailing. We’re psyched that Malibu’s able to provide these awesome, exclusive experiences for our fans,” said Matt Johnson of American indie dance group Matt and Kim.
Debuting this summer, Malibu’s new global campaign “Because Summer” embodies the concept that anything is possible in the summertime and encourages consumers to be spontaneous, carefree and flow with the summer fun. Beginning May 16, the brand’s new television commercial aired nationwide showing viewers how to lean into those Because Summer moments that prioritize fun and offer a little bit of the unexpected.
“In true Malibu spirit, we are offering our consumers even more engaging summer experiences this season and partnering with top talent and influencer partners who embody the essence of the brand,” said Brian Mequet, Vice President, Rum and Liqueurs, Pernod Ricard USA.
“The pop-up Beach Houses continue to provide Malibu great opportunities to engage with our fans in unique and once-in-a-lifetime ways. As one of the most iconic brands of summer, Malibu is committed to bringing Because Summer moments to life for our fans like only we can.”
“We’re pleased to partner with Malibu this summer,” said St. Lucia frontman and producer Jean Grobler. “It’s a great way to give fans a unique and intimate moment at the Malibu Rum Beach House as part of the larger festival experience.”