Warrior Dash, the 5K obstacle course race that more than 3 million people have completed since 2009, and fairlife’s Core Power® have entered into a multi-year agreement making Core Power the Official Protein Beverage of Warrior Dash.
Core Power, a high protein milk shake fueled by dairy protein from fairlife ultra-filtered milk to help build lean muscle and support healthy recovery, has taken off since its launch in 2012 due to its great taste and simple ingredient list. Warrior Dash participants nationwide will be treated at the finish line to bottles of Core Power. Additionally, Core Power will be adding to the Warrior Dash festival experience through contests and activities.
“We’re excited to be affiliated with fun and challenging fitness programs that appeal to athletes of all levels, like Warrior Dash,” said Anders Porter with fairlife, LLC, the Chicago-based health food company that produces and markets Core Power. “As a leader in the obstacle racing industry, Warrior Dash really pushes these athletes and they need nutritious recovery drinks after running through their 5K obstacle courses. We are thrilled that Core Power has been selected as the sports recovery drink for these Warriors and we look forward to helping them refuel as they cross the finish line over the years ahead.”
“Core Power is known for its quality ingredients and we’re proud to have them on board to provide our participants with energy for the course and for their everyday lives,” said Scott Howard, Vice President of Sales and Marketing for Red Frog Events. “Warrior Dash and Core Power share the common goal of helping people achieve their goals, making this a perfect partnership that will benefit our Warriors nationwide.”
Source: Warrior Dash