The international brand strategy and nutrition innovation agency Healthy Marketing Team (HMT) announced after VitaFoods Asia that they establish a consulting and training hub in Singapore, HMT Asia Pacific, in co-operation with its new partner Mr Deepak Gunvante, CEO, DG Associates Pte Ltd. Mr Gunvante is already based in Singapore and brings with him a rich experience of innovation from the nutrition industry.
”HMT Asia Pacific will have a strong focus on the fast-growing Asia Pacific region where nutrition innovation is at an ever increasing pace. Through HMT’s FourFactors methodology, we shall significantly increase the success rate of Innovation for our clients, says Deepak Gunvante. Our collective expertise together with global and regional experience will help the nutrition brands in this region to meet the changing needs of today’s consumer.”
HMT brings nearly twenty years of global experience from assisting the nutrition industry in innovation and branding of functional foods and supplements. The proven FourFactors methodology has been used with clients in more than sixty countries on six continents. But HMT is not a newcomer to Asia. HMT consultants has already been active in Asia for ten years with consulting and training projects in Indonesia, Malaysia, Thailand, Vietnam, Korea, Japan, China and the Phillipines. HMT has also carried out client projects in Australia and New Zeeland.
”With Mr Gunvante we bring a 360 degree approach to the offering of HMT, says Peter Wennström, CEO of HMT. He has over 30 years of Innovation experience behind him with companies like Unilever, GSK, General Mills as well as consulting and training in innovation. HMT Asia Pacific will provide strategic consulting in both nutrition innovation and nutrition marketing. In a time of great changes on the market the bridge between R&D and marketing is key to success. Therefore, the Asia Pacific hub will have a special focus on consumer-centric training modules for innovation and marketing teams.”
HMT is today headquartered in Sweden and has an existing hub in London. Through partners HMTs globally leading consumer centric innovation system the FourFactors is now also represented in Finland, Brazil and soon also in the USA. HMT Asia Pacific will have a focus on Indonesia, Malaysia, Vietnam, Thailand, Philippines and India.
Source: Healthy Marketing Team